Successful Single Property Websites Tell a Captivating Story
Tuesday, October 23
Successful luxury real estate website design must tell a captivating story about the homes you represent and it must also romanticize the marketplace in which you work. This is particularly true about single property websites. Here is a story within a story of the production of successful...
Understanding the Mindset of Your High Net Worth Clients - Part 4
Monday, October 22
How "Social Currency" Can Give You the Competitive Edge In marketing luxury real estate one segment of your target demographic comprises entrepreneurs and employees of start-up companies who have recently been acquired by a larger company, or have g...
Understanding the Mindset of Your High Net Worth Clients-Part 3
Thursday, October 18
In our last post, we stated, “It is very important, as a professional, not to be critical about your clients’ attitudes in regards to abundance or scarcity. Get beyond these judgments and grasp what is at their root.” In this post we propose that ...
luxurUnderstanding the Mindset of Your High Net Worth Clients - Part 2
Wednesday, October 17
Psychographics is the study of personality, values, attitudes, interests and lifestyle. Understanding each of these components is key to building your luxury real estate marketing practice. It is very important, as a professional, not to be critic...
Understanding the Mindset of Your High Net Worth Clients - Part 1
Tuesday, October 16
As a luxury real estate marketing professional, the more you know about the mindset of high net worth individuals the more able you will be to meet their needs. Understanding their affluent mindset will also help you attract more wealthy clients. N...
The Luxury of White Peach Champagne, Venice, Love and a Great Gift
Friday, October 12
Yesterday, we were in Beverly Hills bright and early for business meetings. The conversation turned to champagne as a gift, and we remembered one of our favorite aperitif (cocktail) champagnes-peach champagne. Inspired by the famed Italian version...