Luxury Real Estate Marketing Tip: Adopting a Beginner's Mind-Part 3
Friday, December 28
In this third post about the beginner’s mind, we leave you with a single, highly focused thought, in the Zen tradition, for those who market luxury real estate. When Kobe Bryant, the famed Los Angeles Laker, was just 8 years old he shot 82 success...
Try Basecamp for Listing and Marketing Coordination
Thursday, December 27
Sometimes you need to go outside of the real estate industry to find the best (and simplest) systems for luxury real estate marketing coordination and listing coordination. We highly recommend Basecamp, a cloud-based projec...
Luxury Real Estate Personal & Company Branding: The "Hailo" Effect
Wednesday, December 26
Luxury real estate marketing professionals often ask us about the importance of selecting the right brand name. It really comes down to how fast and easy you want to make it for your potential referral sources to remember yo...
Luxury Real Estate Marketing Tip: Adopting a Beginner's Mind-Part 2
Sunday, December 16
How to Begin a New Client Relationship As a luxury real estate marketing professional, the best way to begin a new client relationship is with a beginner’s mind. That is, with no preconceived ideas, a readiness to help and most importantly, an eager...
Luxury Real Estate Personal & Company Branding: Sensory Branding
Friday, December 14
Some of the most successful examples of luxury real estate personal or company branding are those brands that strike an emotional chord with ideal clients. One of the best ways to engage prospective buyers and sellers is through repetitive sensory impressions that make you stand out from yo...
Luxury Real Estate Marketing Tip: Fight or Take Flight?
Tuesday, December 04
As a luxury real estate marketing professional it is essential that you understand that luxury is a relative term. The word has been strongly associated with the lifestyles of the rich and famous and primarily with conspicuous consumption and being...