Marketing Luxury Real Estate:Skiing on Rodeo Drive in Beverly Hills
Thursday, January 10
Once a month, we have a meeting in Beverly Hills. We always get there early to avoid traffic, have a fresh bagel right out of the oven, and peruse Rodeo Drive's latest luxury windows. For us, it is a study/lesson in bra...
Do You Have a Branding Exit Strategy?
Tuesday, January 08
photo by Oliver7perez Do You Have a Branding Exit Strategy? If your quest is gaining or sustaining market leadership in your luxury real estate marketing arena, it is a good idea to develop a personal or company brand that appreciates in value over time. That way it can become part of your ...
Luxury Real Estate Marketing Trends: The Tech Free Get Away
Monday, January 07
There is a trend emerging among luxury real estate buyers when it comes to their second or third homes. As a luxury real estate marketing professional, have you heard any outcries from your clients about their need to get away from it all? Many buyers are now looking for beauty and solitud...
Luxury Real Estate Website Design: The Magic of Quality Cues
Thursday, January 03
Courtesy of Apple One of components of our Strategic Brand Analysis that we perform for each of our luxury real estate marketing clients is an audit or review of their current websites and those of their direct competitors....
Luxury Real Estate Marketing Tip: Life is What You Make of It
Monday, December 31
Photo by Petifrere One of the great poets/songwriters of our time is Paul Simon. His genius is getting under your skin with words that appear to be non-sequitur (out of context). But somehow, the meaning comes through and mo...
Marketing Luxury Real Estate: The Quest for the Best!
Sunday, December 30
On August 20,2008, we wrote about the best in class of taquerias in Santa Barbara. It is still one of our favorite places here. Friday, we were there for lunch and marveled that each time we go, it is as good as we rememb...