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Luxury Real Estate Marketing Tip: Luxury is a Soul Supplement Part 3

Tuesday, February 26

  PART 3: THE OBJECTIVE LUXURY REAL ESTATE AGENT’S MINDSET In part 2 of this series we shared the two mindsets of luxury consumers.  This post is about YOU, the luxury real estate marketing professional, developing your mindset.  We emphasized that you...


Luxury Real Estate Marketing Tip: Luxury is a Soul Supplement - Part 2

Monday, February 25

  Part 2:  THE TWO MINDSETS OF LUXURY CONSUMERS In Part 1 of this series, we shared an inspired definition of luxury, "Supplement of the Soul". This prompted us to do some soul searching for this article series and define a univ...


Luxury Real Estate Marketing Tip: Luxury is a Soul Supplement

Thursday, February 21

Part 1 Reaching international buyers is increasingly becoming a significantly component of your luxury real estate marketing practice.  For that reason it is important to understand what luxury means to those in foreign countries because it can vary ...


Real Estate Personal & Company Branding: How to Create “Buzz” About You

Tuesday, February 19

  Courtesy of The Shop Do you want to stand out from your competition and become the breakaway luxury real estate marketing brand in your area? The most effective real estate personal and company branding involves identifying a...


Personal & Company Branding: Promises, Promises!

Wednesday, February 13

  One of the biggest challenges that face luxury real estate marketing professionals is articulating their own unique value proposition.  Yet, this is by far one of the most important aspects of personal or company branding.  Y...


Real Estate Personal & Company Branding: Laugh Out Loud!

Monday, February 11

  In personal and company branding for the luxury real estate industry, humor can be a great emotional branding tool.  But, it has to fit your brand like a glove. It must fully resonate with the personality of the luxury real e...