Luxury Real Estate Marketing Trend: The Luxury Effect of Targeted Snail Mail
Wednesday, January 23
It is important for anyone involved in the Luxury Real Estate Marketing game to stay abreast of the trends. In this series, we will be discussing the marketing trends that are leading the way in the business of luxury market...
Personal & Company Branding: Are You Listening with Big Ears?
Tuesday, January 22
In order to engender brand loyalty and generate a continuous flow of referrals you must find ways to listen to and interact with your target market. If you listen with “big ears” you will come to know your target market very ...
Luxury Real Estate Marketing: Telling the Story Wordlessly
Thursday, January 17
Marketing luxury real estate is just as much an art as it is a skill. In this article series, we will cover the key principles of the art of photographing luxury real estate. In Part 1, we talked about using a “wow” photo as...
The Art of Photographing Luxury Real Estate – Part 1
Tuesday, January 15
Your Lead Listing Photo Must be a “Wow” Marketing luxury real estate is just as much an art as it is a skill. In this article series, we will cover the key principles of the art of photographing luxury real estate. For the va...
Luxury Real Estate Marketing Tip: The Potter's Green Thumb
Monday, January 14
Staging the entry to a luxury home, condo or estate is very important. Many elegant homes feature topiaries flanking the front entrances. However in the winter months, where flowers don't grow, or for those who want low mai...
Personal and Company Branding: Oprah's Brand Aid?
Friday, January 11
As a luxury real estate marketing professional your reputation is intimately connected to your personal brand. What happens when there is a breach of integrity? Can it be repaired? Following the Lance Armstrong story will offer many clues. On Nove...