Personal & Company Branding: The Added Value of Provenance-Part 3
Friday, March 08
In Part 2 of this series we discussed what to do If you wanted to challenge an established luxury real estate company with deep roots in your community, i.e., a company with traditional values, a heritage brand with provenan...
Personal & Company Branding: The Added Value of Provenance-Part 2
Thursday, March 07
Welcome to Part 2 of our article series on provenance. In Part 1, we established that provenance comes from the French provenir, "to come from", referring to the chronology of the ownership, custody or location of a historical object. Here we will dis...
Personal & Company Branding: The Added Value of Provenance -Part 1
Thursday, March 07
This is a new article series about a subject that is essential to understand if you want to thrive as a luxury real estate marketing professional: Provenance. The term provenance comes from the French provenir, "to come from",...
Personal & Company Branding: Co Branding with the Color of the Year
Sunday, March 03
Co-branding is a synergistic marketing arrangement between two or more brands. The idea is to act in cooperation in a way that combines the strength of the brands. It is also a way to differentiate products and services in a ...
Luxury Real Estate Marketing Tip: Luxury is a Soul Supplement Part 5
Thursday, February 28
Impeccable Manners! - The Secret to Becoming “Top Dog” in Your Marketplace Throughout this article series, we have explored a new definition of luxury, “Supplement of the Soul”. Nothing feeds the soul of high net worth client...
Luxury Real Estate Marketing Tip: Luxury is a Soul Supplement - Part 4
Wednesday, February 27
PART 4 - ARE YOU GREEN WITH ENVY? Inspired by a new definition of luxury, “supplement of the soul”, we embarked upon a very exciting journalistic journey in this article series. We discovered one of the most important universal principles that must be applied in your luxury real estate mark...