Luxury Real Estate Marketing Tip: Luxury is a Soul Supplement - Part 4
PART 4 - ARE YOU GREEN WITH ENVY?
Inspired by a new definition of luxury, “supplement of the soul”, we embarked upon a very exciting journalistic journey in this article series. We discovered one of the most important universal principles that must be applied in your luxury real estate marketing practice if you sincerely desire to gain or sustain market leadership. Here is a recap:
- Determine what feeds the soul of your client (Part 1)
- Accurately assess the luxury mindset of your client (Part 2)
- Adopt what we call the “Objective Luxury Real Estate Agent Mindset" (Part 3)
The next component of this universal principle may require some additional soul searching on your part: Clear your mind of envy! Nothing will impede your personal success more, as a luxury real estate marketing professional, than being “green with envy” when it comes to the wealth, possessions or social status of others.
Envy is:
“The pain caused by the good fortune of others” - Aristotle
"A reluctance to see our own well-being overshadowed by another's because the standard we use, to see how well off we are, is not the intrinsic worth of our own well-being but how it compares with that of others" – Kant
Are you green with envy?
If you secretly begrudge your clients for being able to afford the luxury homes you are marketing, this is important internal personal feedback (from you, when you are in your best state of mind) that you need an attitude adjustment. Instead of clubbing yourself over your head with this feedback, use it to propel yourself into a more affluent state of mind. And, watch your luxury real estate marketing practice soar!
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