Turning a Mistake into a Success with Transparency
Friday, August 24
As with any business or professional practice, luxury real estate marketing professionals sometimes make mistakes. For some, it is hard to admit for fear of being judged unfavorably. We believe it is best to be transparent about mistakes and do you...
Luxury Real Estate Marketing Tip: The Economics of Aligned Self Interests
Tuesday, August 21
In marketing luxury real estate it is important to understand how to create and execute the economics of aligned self interest. This strategy is one that takes all parties into account by understanding their points of views i.e. their self motivate...
Luxury Real Estate Marketing Tip: Does Your Brand Command a Premium?
Thursday, August 16
When you are passionate about what you do and you have aligned your passion with a career path that can deliver the economic benefits that you desire, opportunities seek you out. And, you can perceive opportunities quicker than your competition. I...
Luxury Real Estate Marketing Tip: Do You Speak Bespoke?
Monday, August 13
DNA STRAND The word “bespoke” is what every luxury real estate marketing professional needs to know. The term "bespoke" comes from England where it originally referred to custom or tailor-made clothing. “In recent years, howe...
Luxury Real Estate Marketing Tip: "Farm to Table Marketing"
Thursday, August 09
A key trend in luxury marketing is the concept of “farm-to-table marketing”. There are important clues here for marketing luxury real estate. It is not just about offering the facts. It is about telling the story that adds color and engages the emot...
Luxury Real Estate Marketing Tip: Be Consistently Remarkable!
Monday, August 06
Being at the top of your game as a luxury real estate marketing professional requires being consistently remarkable. Market leadership requires it. When was the last time you felt uplifted by a customer service experience? ...