Personal and Company Branding: Is Your Slogan Engaging?
As a luxury real estate marketing professional do you have an engaging slogan? We have mentioned in a previous post, that using effective slogans as a personal branding and marketing strategy for real estate agents is an excellent way to differentiate you from the competition. The entire purpose of using a slogan is to engage your target market and get them talking about you.
Here is an example of a brand and a slogan that we noticed while dining in the town of Mathews, Virginia. One glance and you know exactly what type of business this is and who their ideal customers are. It is brief, succinct and to the point. And, it is humorous which captures attention.
Is your slogan engaging?
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