Marketing Luxury Real Estate: The Luxury of Simple Pleasures
One of the subjects that comes up often as we advise our clients in marketing luxury real estate is the fine line between specializing in the top tier of the marketplace and not wanting to alienate previous clients whose home sold in the mid price range, our clients are concerned that they may come accross as too pretentions or aloof. Inherent in that concern is a misconception of the meaning of luxury, because it is often associated with elitism and conspicuous consumption, whereas we firmly believe that this is a limited perspective because there is luxury in simple pleasures, for example, the luxury of tasting the first crop of sweet corn.
Corn on the cob is a quintessential American food of summer. The first crop is here at our Farmers' Market in Santa Barbara, It reminds us of Richard Rodgers' song, Oh, What A Beautiful Morning, from the quintessential American musical Oklahoma, written in 1943. Here is our favorite excerpt about corn.
There's a bright golden haze on the meadow,
There's a bright golden haze on the meadow,
The corn is as high as an elephant's eye,
An' it looks like its climbin' clear up to the sky.
Chorus:
Oh what a beautiful morning,
Oh what a beautiful day,
I've got a wonderful feeling,
Everything's going my way.
HAPPY WEDNESDAY, WE WISH THAT EVERYTHING IS GOING YOUR WAY
Cheers, Ron & Alexandra
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