Luxury Real Estate Marketing: Are you Ready to Bury the Sardine?

As a luxury real estate marketing professional it is important to be well versed in all the cultures that surround us and particularly those in your marketplace.  It is a great way to establish rapport with a potential client, and to become the go to person for that community.  In our previous post, we discussed several spring events; here is one from Murcia, Spain that is delightful, and would be well worth attending if you find yourself in Spain.

One of the autonomous regions of Spain is Murcia.  Murcia borders are the Mediterranean Sea, Andalucía and Valencia.  Unlike its neighboring regions Murcia is a one province region.  One of the notable festivals in Murcia is the “Entierro del la Sardina (Burial of the Sardine)”.  This festival is held after Easter. This traditional parade began in 1850.  A group of students decided to form a group whose leader is a sardine (symbolizing fasting and abstinence) in order to relive the Carnival Fiesta.

On the 14th of April 2012, a grand parade of floats representing the various sardine (Sardinero) groups, will be accompanied by musicians of every variety including Samba bands, costumed Giant heads representing the gods of Olympus, and all participants will be throwing thousand of toys to the crowds.

The evening ends in the wee hours of the morning with the burning of the papier-mâché effigy of the Lenten sardine in Plano de San Francisco.

What a great way to celebrate the end of the Eater holiday.  Happy Easter Everyone!

Cheers, Ron & Alexandra