When Local Headlines Become Conversations
Thursday, June 25
Recently we have found ourselves having more conversations about trust than interest rates. Not because loan programs have changed. Not because underwriting guidelines have changed. And not because the real estate market has suddenly shifted. Instead, it's because of two stories that have genera...
More Homes for Sale, But Prices Aren't Falling. Why?
Tuesday, June 23
One of the more interesting things happening in Sonoma County right now is that inventory has been steadily increasing, yet home prices have remained surprisingly stable. Normally, people assume more homes on the market means prices should fall. Real estate isn't always that simple. While buyers ...
High Rates, High Prices, and Fewer Homebuyers: What Happens Next?
Thursday, June 18
For the past few years, there has been one question hanging over the housing market: How long can buyers continue to absorb higher prices and higher mortgage rates? Recent lending data suggests we may be starting to see the answer. Home purchase lending across the country recently fell to its low...
What Is Really Driving Higher Foreclosures in 2026?
Tuesday, June 16
The Mortgage Payment Isn't Always the Problem When people hear that foreclosure filings recently reached their highest level in 6 years, the assumption is usually the same: Homeowners can't afford their mortgage payments. The reality however, may be more complicated. Over the last few years, man...
AI Isn't Replacing Mortgage Pros. It's Changing Who Succeeds
Thursday, June 11
A few years ago, artificial intelligence felt like something reserved for large tech companies and science fiction movies. Today, it's showing up everywhere. Whether people realize it or not, AI is already helping write emails, create marketing campaigns, analyze data, answer customer questions, ...
Why Gen Z Is Struggling to Buy Homes in 2026
Tuesday, June 09
Gen Z Wants to Buy Homes. Getting There Is the Hard Part. If you've spent any time around younger adults lately, you've probably heard a common theme. Many of them want to own a home. They're saving money, building careers, paying down debt, and trying to do everything they were told would prepar...