AI Isn't Replacing Mortgage Pros. It's Changing Who Succeeds
Thursday, June 11
A few years ago, artificial intelligence felt like something reserved for large tech companies and science fiction movies. Today, it's showing up everywhere. Whether people realize it or not, AI is already helping write emails, create marketing campaigns, analyze data, answer customer questions, ...
Why Gen Z Is Struggling to Buy Homes in 2026
Tuesday, June 09
Gen Z Wants to Buy Homes. Getting There Is the Hard Part. If you've spent any time around younger adults lately, you've probably heard a common theme. Many of them want to own a home. They're saving money, building careers, paying down debt, and trying to do everything they were told would prepar...
Northern California Real Estate Is Changing. Sonoma Buyers Notice
Thursday, June 04
For the last several years, buying a home in Sonoma County often felt like a race. The goal wasn't necessarily finding the perfect property, the goal was finding a property before somebody else did. Buyers rushed to showings. Offers came in quickly. Multiple offer situations became common. In som...
A Reminder That Mortgage Rates Don't Move in a Straight Line
Tuesday, June 02
Mortgage rates took a small step backward this week after several weeks of improvement. The trigger wasn't real estate related at all. News surrounding the ongoing conflict in the Middle East caused bond markets to react, which in turn pushed mortgage rates slightly higher. Fortunately, the impac...
California Real Estate Is Shifting Again. Here’s What It Means for You
Thursday, May 28
Something is happening again in California real estate, and it is not just another small policy change. It’s the kind of shift that starts quietly, gets discussed behind the scenes, and before long begins to influence transactions across the entire state. Right now, that shift is centered around ...
More Sellers Than Buyers, What That Means for Your Next Transaction
Tuesday, May 26
There has been a lot of noise around the market lately about rates, global events, and just general world economic uncertainty. But when you look at what is actually happening on the ground, the picture is a little different. We are starting to see more activity in the real estate and mortgage ma...