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Another California Record, But the Middle Market Tells More

Tuesday, July 07

I think we have all been watching the California housing market and waiting for it to take a breath, but of course, it just set another record instead! The story underneath this headline is more interesting than the number itself. The market is not rising evenly, it’s splitting in two, and where...


California’s Housing Shift Could Create New Real Estate Opportunities

Thursday, July 02

For years, California’s housing conversation felt stuck in the same cycle: Too expensive. Not enough homes. Too much red tape. Too difficult to build. But lately, something interesting has started happening. The conversation coming from California leadership is beginning to shift in a much more...


The Best Real Estate Opportunities Rarely Look Like Great Deals

Tuesday, June 30

https://pacificdirectmortgage.com/?utm_source=BigPock&utm_me...One of the more interesting things about real estate investing is that the best opportunities often don't look very exciting at first glance. In fact, if you lined up some of the most profitable deals next to the prettiest homes ...


When Local Headlines Become Conversations

Thursday, June 25

Recently we have found ourselves having more conversations about trust than interest rates. Not because loan programs have changed. Not because underwriting guidelines have changed. And not because the real estate market has suddenly shifted. Instead, it's because of two stories that have genera...


More Homes for Sale, But Prices Aren't Falling. Why?

Tuesday, June 23

One of the more interesting things happening in Sonoma County right now is that inventory has been steadily increasing, yet home prices have remained surprisingly stable. Normally, people assume more homes on the market means prices should fall. Real estate isn't always that simple. While buyers ...


High Rates, High Prices, and Fewer Homebuyers: What Happens Next?

Thursday, June 18

For the past few years, there has been one question hanging over the housing market: How long can buyers continue to absorb higher prices and higher mortgage rates? Recent lending data suggests we may be starting to see the answer. Home purchase lending across the country recently fell to its low...