On the dispo side, I’ve found sending a full breakdown upfront is usually overkill. Most buyers just want the basics first, then dig deeper if they’re interested.
That said, it also feels like a lot of buyers don’t really trust wholesaler comps or rehab numbers and end up verifying everything anyway.
For buyers, what actually makes you take a deal seriously when it hits your inbox?
For wholesalers, are you focusing more on speed or presentation when you’re sending deals out?
Hinton, WV · Member since 2026 · 1k+ posts · 373 votes
5mo
Austin's right -- most buyers are lazy. They want the executive summary first: address, purchase price, ARV estimate, rehab estimate, your assignment fee, and that's it. If they want more, they'll ask. Sending a binder upfront is overkill and screams "wholesaler trying to convince me this deal is good." Good deals don't need convincing.
Here's what I've learned about what actually moves deals: speed and accuracy. If a buyer asks for comps by end of day, send them by noon. If you say ARV is 400K, make sure it's actually 400K -- not 385K and you're hoping they don't notice. Buyers hear from multiple wholesalers every single day. The ones who stick are the ones who deliver fast and don't lie about the numbers.
On the presentation side, I lean toward speed over polish. A clean one-page summary with the core numbers beats a fancy 20-slide deck. Buyers are flipping through 50+ deals a week. They need to make a decision in 90 seconds. If your deal isn't clear in 90 seconds, move on to the next buyer.
Are you building relationships with a core buyer group or just blasting every deal to your whole list?