Large NIL Deal, Zero Real Estate Experience — Where Do We Start?

Large NIL Deal, Zero Real Estate Experience — Where Do We Start?

Member since 2026 · 1 post · 0 votes
Hey everyone — my best friend is a college athlete who just received a significant NIL deal. I’m helping him build a real estate strategy around it and we’re both completely new to this. Looking for honest advice from people who’ve actually done it. background: • We have real capital to deploy, looking to start with 1-2 properties and scale • Tax strategy is a priority — depreciation, cost segregation, STR loopholes • I’m considering getting my real estate license to rep him on purchases and manage properties • We want cash flow now and equity long term Questions: 1. For someone prioritizing both cash flow AND tax benefits, is STR always the move or does it depend on the market? When does mid-term or long term actually make more sense? 2. What does a realistic remote STR operation look like — what software, what local team, and how many hours per week once it’s actually running smoothly? 3. We want to start in one market to learn, then expand to a higher yield vacation market. What should we look for when evaluating a first market vs a second more aggressive market? 4. If I get my real estate license purely to rep him and manage his properties — what’s the best brokerage structure for that? I don’t want to be a traditional agent, just want to handle his deals. 5. How early does a sports CPA need to be involved and what should we have in place before the first purchase? Appreciate any real world experience
0Reply
415 views

4 Replies

Jump to latestLatest
  • Ashish AcharyaBusiness Member
    CPA, CFP®, PFS · FL · Member since 2017 · 5k+ posts · 3k+ votes
    4mo

    Hey Jack, you are smart for thinking about structure and tax strategy before buying the first property. A lot of athletes get big income years and jump straight into deals without planning any of this out first.

    From a tax perspective, STRs can be powerful for someone with large NIL income because if there's material participation, the losses may potentially be treated as non-passive and offset active income from the NIL deal itself. That's where things like cost seg studies and bonus depreciation can create huge savings. But STRs are not automatically the best investment in every market. A solid LTR or MTR in the right area can absolutely outperform a mediocre STR, so the market still matters more than the label.

    One thing I’d really pay attention to if you guys are investing together is how the ownership and involvement are structured. If one person is mainly bringing the income/capital and the other person is handling the management and day-to-day operations, usually only the person materially participating may be able to use the losses as non-passive losses. That’s why entity structuring and tax planning upfront are such a big deal here.

    And on the CPA side, get someone involved early. Like before the first purchase early. NIL income has a lot of moving parts with estimated taxes, entity structure, self-employment tax, and how the real estate activity ties into everything else. It’s way easier to build the right setup from the beginning than try to clean it up later.

    I also think your plan of starting in a more stable market first is smart. Remote STR management has a real learning curve even with good software and teams in place, so getting operational experience before going into a super aggressive vacation market usually pays off long term.

    You guys are asking the right questions and I'm happy to connect. 

    INVESTOR FRIENDLY CPA®5241 Reviews
    TaxMD™ | AI-Powered Tax Planning
  • Don KonipolBusiness Member
    Investor · The Woodlands TX / Avon, CT · Member since 2009 · 6k+ posts · 10k+ votes
    4mo
    Quote from @Jack Andrews:
    Hey everyone — my best friend is a college athlete who just received a significant NIL deal. I’m helping him build a real estate strategy around it and we’re both completely new to this. Looking for honest advice from people who’ve actually done it. background: • We have real capital to deploy, looking to start with 1-2 properties and scale • Tax strategy is a priority — depreciation, cost segregation, STR loopholes • I’m considering getting my real estate license to rep him on purchases and manage properties • We want cash flow now and equity long term Questions: 1. For someone prioritizing both cash flow AND tax benefits, is STR always the move or does it depend on the market? When does mid-term or long term actually make more sense? 2. What does a realistic remote STR operation look like — what software, what local team, and how many hours per week once it’s actually running smoothly? 3. We want to start in one market to learn, then expand to a higher yield vacation market. What should we look for when evaluating a first market vs a second more aggressive market? 4. If I get my real estate license purely to rep him and manage his properties — what’s the best brokerage structure for that? I don’t want to be a traditional agent, just want to handle his deals. 5. How early does a sports CPA need to be involved and what should we have in place before the first purchase? Appreciate any real world experience
    Save your friendship.  Find someone to advise your friend on real estate who has actual experience and knowledge, preferably EXTENSIVE experience and knowledge in real estate.  Friendship is the absolutely second worst reason for partnering in any form , family relationship is the first worst reason. 
    Private Mortgage Financing Partners, LLC
  • Ryan SpathBusiness Member
    Real Estate Agent · Boise, ID · Member since 2017 · 557 posts · 376 votes
    2mo

    Jack, glad to hear you are considering helping your friend! For them to offset the NIL $, he will have to have some type of “material participation” you will want to connect with a CPA to see how this looks based on the scenario. Your going to want to speak with a CPA that specializes in real estate taxation and cost segregation before implementing any strategy.

    1. I prioritize both of these things and do not utilize the STR, here's why. If you buy a property in lets say Meridian for 500k, we will say the land is worth 100k, so you have a 400k basis on the building and you can depreciate this over 27.5 years, that's a $14,545.45 annual loss you can take annually. Line this up with putting enough money down to equal this amount and you win. If you buy small multifamily properties the numbers get even better, you can look at canyon county where the taxes are much lower. (Being an agent I get REP status, so I am playing a different game than your friend)
    2. Not my space can not advise.
    3. From what I am being told by friends in the space, often times this is volatile, it is always evolving and harder than you think, most people buy these to offset the cost of use.
    4. If you do not buy where you are licensed, you will get a 25% referral fee. The cost of your license annually depends on the brokerage and the model. If you do not have any experience in RE, I may find someone that does and specializes in the STR space you are considering, to save 3% with no experience could end up costing you thousands more…
    5. ASAP, if you are considering these advanced strategies, talk to one before you begin…

    Happy to connect with you Im local so If you want to grab a coffee sometime shoot me a message….

  • Contractor · Sheboygan, WI · Member since 2016 · 917 posts · 266 votes
    2mo

    @Jack Andrews your goals with RE are ambitious regarding NIL money. 
    Things to consider: 1. NIL contracts are year to year not long term. He will have to pay cash for RE, no mortgage. A lender will not hand out a loan without there being verifiable future income over years.

    2. The NIL contract is not paid out in a lump sum. You will have to accumulate a substantial amount of money from a series of NIL payments before purchasing a property.

    3. An athlete going to school has zero time to materially participate in managing a short term rental. The one exception is new construction of a property when school is out and athlete is out of season.

    4. The location of a hospitality property is most important because occupancy drives cash flow. Having a property close by does not affect occupancy. Convenience is not a profit driver for higher occupancy.

Join the conversationCreate a free account to reply, vote on answers and follow this thread.