Buying in the "Off" Season - 6 Years of Data

Buying in the "Off" Season - 6 Years of Data

Adam TafelBusiness Member
Real Estate Agent · St. Paul, MN · Member since 2017 · 577 posts · 395 votes

Everyone in real estate says "buy in the off-season." I wanted to know if the data actually backs it up.

So I pulled 4,896 single-family sales across Highland Park, Mac-Groveland, Union Park and West 7th - six years, October 2020 through September 2026 - and measured what buyers actually paid relative to asking price, by the month they went under contract.

The gap between the best and worst month to be a buyer is $32,503. That's 7.4% of the median sale.

December: 68% of buyers paid under asking. 19% paid over.

April: 23% paid under. 67% paid over.

The discount size is nearly constant year-round - $20K to $27K. Seasonality doesn't change how much you save. It changes your odds of saving anything.

The mechanism is simple: a December contract lands on a listing that's been sitting 36 days. An April contract lands on one that's six days old.

Two things I'd flag before anyone runs with this:

1. It held in five of the last six years - 2021 through 2025, through a boom, a rate shock and a normal market. 2026 has run slightly the other way so far. Five for six is the honest claim, not six for six.

2. This is negotiating leverage, not appreciation. A 7.4% seasonal edge is smaller than the ~8% it costs to transact. You can't flip on seasonality alone. But if you were buying this year anyway, buying in Q4 instead of Q2 is real money for a decision you were already making.

One more finding worth its own post: the edge is largest above $650K (a $33,325 swing) and smallest in the $450-650K range where most families buy. Timing matters most for investors and luxury buyers, least for move-up buyers.

Happy to share the full month-by-month data with anyone who wants it.

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  • Forest Lake, MN · Member since 2017 · 21 posts · 13 votes
    3w

    Is this based off reduction from original list price, or current list price? 

    This is great data for agents and buyers and should give confidence to make those offers, especially in Q4! 

  • Real Estate Agent · Kansas City · Member since 2018 · 4k+ posts · 3k+ votes
    3w

    Great stats, now I want to look at my market and see

  • Investor · Pacific Northwest · Member since 2026 · 538 posts · 302 votes
    3w

    Adam — this is good work, but I think there’s an even more interesting result hiding underneath it.

    I would make one important distinction before calling the $32,503 a seasonal “buyer advantage.”

    Right now you’ve demonstrated a monthly difference in transaction outcomes.

    You haven’t quite demonstrated a $32,503 constant-quality seasonal discount yet.

    Those are different claims.

    If this were my dataset, I’d take it one more layer down.

    First, freeze the primary sample at August 31. September is still incomplete. Then keep 2026 as a holdout year because the fact that it’s already behaving differently is actually useful — it gives you a live test of whether the relationship generalizes.

    Then I’d separate three things that are currently bundled together:

    1. Seller repricing

    Original list price → final list price.

    2. Buyer negotiation

    Final list price → contract/sale price.

    3. Market selection

    Which houses and sellers are actually transacting in December versus April.

    That decomposition matters.

    If a house starts at $500K, gets reduced to $470K after 35 days, and sells for $465K, the buyer did not negotiate a $35K discount. The market forced $30K of repricing before the buyer ever arrived, and the buyer negotiated the final $5K.

    Both are valuable to the buyer, but they are different mechanisms.

    Then I’d normalize the property mix.

    At minimum:

    neighborhood
    year
    square footage
    beds/baths
    lot size
    age
    garage
    condition/renovation where available
    price tier

    And I wouldn’t use fixed nominal price buckets like $650K across six years. A $650K house occupied a different part of the market in 2021 than it does in 2026. I’d use inflation-adjusted thresholds or, even better, price percentiles within each year.

    Then run the seasonal model twice.

    Model A: Total seasonal effect

    Do NOT control for days on market or price reductions.

    That tells you what advantage a buyer actually experiences by entering the market in December rather than April.

    Model B: Mechanism

    Now add days on market, prior reductions and inventory conditions.

    If the December effect collapses, you’ve identified the mechanism: winter doesn’t magically make houses cheaper — it creates stale inventory and motivated sellers, which creates negotiating leverage.

    That is a much stronger finding.

    I’d also track:

    probability of selling below final ask
    probability of a pre-contract price reduction
    sale/final-list ratio
    sale/original-list ratio
    median cumulative DOM
    seller concessions if MLS data has them
    withdrawn/expired listings if you can get them

    That last one matters because looking only at completed sales creates survivor bias. Some sellers simply refuse to transact when the market gets thin.

    And then put confidence intervals around the monthly effects.

    At that point the headline becomes something much stronger than:

    “December buyers saved $32,503.”

    It becomes:

    “After holding property quality, neighborhood and market regime constant, buying in December changed a buyer’s probability of purchasing below asking by X points and reduced the expected acquisition price by Y%, with Z% of that advantage explained by stale inventory and seller repricing.”

    Now you don’t just have an interesting seasonal chart.

    You have a market-timing model.

    And I suspect your 36-day-versus-6-day observation is actually the most valuable thing in the entire dataset. The month may not be the signal.

    Seller fatigue may be the signal.

    If that holds, the practical strategy isn’t merely “buy in December.”

    It’s:

    Find listings carrying December-type seller leverage regardless of what month the calendar says it is.

    That would be the finding I’d chase.

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