How Low Can You Go Before Your Offer Becomes an Insult?

How Low Can You Go Before Your Offer Becomes an Insult?

New to Real Estate · Miami, FL · Member since 2024 · 1k+ posts · 453 votes

Here's something strange about negotiating a property price: almost nobody starts by saying what they're actually willing to do.

Seller wants $500,000. I might be willing to pay $470,000. So do I offer $470,000? Of course not. Maybe I offer $440,000 because I expect him to come down and he expects me to come up.

Everybody knows this. We call it negotiating. Or haggling. Or, if we want to sound sophisticated, "price discovery".

But there's a small problem. The seller is a human being. And I just told him that the thing he believes is worth $500,000 is worth $440,000 to me. I may think I'm opening a negotiation. He may think I just called him an idiot. That's where the textbook version of negotiating starts breaking down. Because nobody actually has one perfectly fixed number in his head. The seller may say $500,000. Maybe he'd happily take $475,000. Maybe he'd take $460,000 if I close quickly. Maybe he'd reject $480,000 from somebody he doesn't trust and accept $470,000 from somebody he likes who makes the transaction easy.

And I'm not much different. I tell myself $470,000 is my limit. Then we talk. I learn something about the property. He gives me something on timing. I realize the roof isn't as bad as I thought. Suddenly $475,000 doesn't seem insane. The price is being created while we're talking.

That's why I'm not convinced by the negotiating advice that says: "Make your offer. Then shut up. Never negotiate against yourself. Walk away." Sometimes that's exactly right. But sometimes the smartest thing I can do after the seller says no is ask: “Okay. What bothers you about my offer?”

Because perhaps it isn't the number. Maybe it's the closing date. Maybe he needs cash quickly. Maybe he doesn't want an inspection circus. Maybe he thinks I'm another investor throwing fifty lowball offers around town hoping somebody is desperate enough to bite.

Or maybe I simply pissed him off. That's real too. I've watched negotiations become impossible over amounts of money that were tiny compared with the deal because one side decided the other side was trying to screw them. Once that happens, arithmetic stops helping.

And there's an opposite mistake. Some buyers almost take pride in removing the human part: “Here's my number. Cash. Take it or leave it.” Efficient. Clean. Powerful. And occasionally a wonderful way to make somebody decide he'd rather sell to anyone except you.

People like doing business with people. They want to be heard. They want to explain why their property is worth what they think it's worth. They want to know who they're dealing with. Sometimes twenty minutes of conversation moves the price more than another $10,000 offer.

That doesn't mean I should be afraid to make a low offer. If my numbers say $440,000, they say $440,000. I'm not paying $480,000 to protect somebody's feelings. But there is a difference between saying: “Your property isn't worth what you're asking.” and: “Here's how I got to my number.”

Same offer. Completely different conversation. And maybe that's the real art of haggling. I need to leave enough distance between my first offer and my maximum to negotiate. The seller needs enough distance between his asking price and his minimum to negotiate. But somehow we also need to convince each other that the distance isn't disrespect. We're not enemies. We're two people trying to discover whether there's a number - and a set of terms - that makes both of us willing to say yes.

Sometimes there isn't. Then I leave my offer open and walk away. Maybe two weeks later the phone rings, as it did in this particular deal. But if it does, I don't think the lesson is simply: “See? Silence won.” Maybe the seller needed two weeks to discover that my insulting offer wasn't quite as insulting as it felt on Tuesday. And maybe I needed two weeks to discover that my absolute maximum wasn't quite as absolute either.

Because the final price isn't always hiding somewhere waiting for us to find it. Sometimes the conversation creates it. So perhaps the better question isn't: "How low should my first offer be?" It's: "How low can I go and still keep the other person talking to me?" That may be the number that actually starts the negotiation.

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Jay HinrichsBusiness Member
Real Estate Consultant · Summerlin, NV · Member since 2014 · 45k+ posts · 66k+ votes
1d

depends on your seller.. mom pop vested in the house or prop can take things personally investor owned probably not..

I made an offer on a prop here in Vegas ( ended up not buying it) but it was listed at 475k I offered 425k and landed at 435k as it was a cash sale.

so how you are paying for it makes a difference as well to sellers.. It sale failed on inspections. but my realtor was like you cant offer that low and my reply was just try it market is soft.. She was a little surprised as well.. On the post above about sub to those are pretty special situations there is not nearly the volume of those transaction that the general public is going to be successful with that strategy.

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  • Specialist · I give advice - [email protected] - I focus on states where investing is profitable, reasonably safe & secure · Member since 2026 · 54 posts · 11 votes
    3d
    Quote from @Drago Stanimirovic:

    Here's something strange about negotiating a property price: almost nobody starts by saying what they're actually willing to do.

    Seller wants $500,000. I might be willing to pay $470,000. So do I offer $470,000? Of course not. Maybe I offer $440,000 because I expect him to come down and he expects me to come up.

    Everybody knows this. We call it negotiating. Or haggling. Or, if we want to sound sophisticated, "price discovery".

    But there's a small problem. The seller is a human being. And I just told him that the thing he believes is worth $500,000 is worth $440,000 to me. I may think I'm opening a negotiation. He may think I just called him an idiot. That's where the textbook version of negotiating starts breaking down. Because nobody actually has one perfectly fixed number in his head. The seller may say $500,000. Maybe he'd happily take $475,000. Maybe he'd take $460,000 if I close quickly. Maybe he'd reject $480,000 from somebody he doesn't trust and accept $470,000 from somebody he likes who makes the transaction easy.

    And I'm not much different. I tell myself $470,000 is my limit. Then we talk. I learn something about the property. He gives me something on timing. I realize the roof isn't as bad as I thought. Suddenly $475,000 doesn't seem insane. The price is being created while we're talking.

    That's why I'm not convinced by the negotiating advice that says: "Make your offer. Then shut up. Never negotiate against yourself. Walk away." Sometimes that's exactly right. But sometimes the smartest thing I can do after the seller says no is ask: “Okay. What bothers you about my offer?”

    Because perhaps it isn't the number. Maybe it's the closing date. Maybe he needs cash quickly. Maybe he doesn't want an inspection circus. Maybe he thinks I'm another investor throwing fifty lowball offers around town hoping somebody is desperate enough to bite.

    Or maybe I simply pissed him off. That's real too. I've watched negotiations become impossible over amounts of money that were tiny compared with the deal because one side decided the other side was trying to screw them. Once that happens, arithmetic stops helping.

    And there's an opposite mistake. Some buyers almost take pride in removing the human part: “Here's my number. Cash. Take it or leave it.” Efficient. Clean. Powerful. And occasionally a wonderful way to make somebody decide he'd rather sell to anyone except you.

    People like doing business with people. They want to be heard. They want to explain why their property is worth what they think it's worth. They want to know who they're dealing with. Sometimes twenty minutes of conversation moves the price more than another $10,000 offer.

    That doesn't mean I should be afraid to make a low offer. If my numbers say $440,000, they say $440,000. I'm not paying $480,000 to protect somebody's feelings. But there is a difference between saying: “Your property isn't worth what you're asking.” and: “Here's how I got to my number.”

    Same offer. Completely different conversation. And maybe that's the real art of haggling. I need to leave enough distance between my first offer and my maximum to negotiate. The seller needs enough distance between his asking price and his minimum to negotiate. But somehow we also need to convince each other that the distance isn't disrespect. We're not enemies. We're two people trying to discover whether there's a number - and a set of terms - that makes both of us willing to say yes.

    Sometimes there isn't. Then I leave my offer open and walk away. Maybe two weeks later the phone rings, as it did in this particular deal. But if it does, I don't think the lesson is simply: “See? Silence won.” Maybe the seller needed two weeks to discover that my insulting offer wasn't quite as insulting as it felt on Tuesday. And maybe I needed two weeks to discover that my absolute maximum wasn't quite as absolute either.

    Because the final price isn't always hiding somewhere waiting for us to find it. Sometimes the conversation creates it. So perhaps the better question isn't: "How low should my first offer be?" It's: "How low can I go and still keep the other person talking to me?" That may be the number that actually starts the negotiation.

    We always buy using innovative financing so there is seldom an actual appraisal done. There is no bank to make happy. We do however use recently sold comps as a talking point, and on a pad of paper write out closing costs, taxes, insurance, repairs, and so on. It's mostly things the seller isn't thinking about. Generally we arrive at a mutually acceptable offer or we shake hands and part ways. You'd be surprised that often someone will call back a few days or a week later and ask if our offer is still valid. Most people want to sell "now" and aren't wanting the inconvenience of long days on market.

  • Real Estate Agent · Kansas City · Member since 2018 · 4k+ posts · 3k+ votes
    3d

    I like building rapport and credibility. From there offer under but within reason. Often I like to give the reasons why we are going under (repairs, old mechanicals, etc).

  • Realtor · Las Vegas, NV · Member since 2010 · 3 posts · 1 vote
    1d

    The one thing I’d add is that all of this works better if you know your boundaries before the conversation starts. It’s easy for a number you called your maximum to start moving once you like the seller, the property or the way the negotiation is going.

    I’d decide ahead of time what I’m willing to move on and what I’m not. The conversation may change the deal, but I still want to know where I stop before I get caught up in trying to make it work.

  • Chris SeveneyBusiness Member
    Moderator
    Investor · VA · Member since 2015 · 21k+ posts · 19k+ votes
    1d

    This is human nature and it does drive me nuts. Whether in real estate or any negotiation /  I have seen people spend all day in mediation, which could have been resolved in 15 minutes, but the plaintiff throws out an extremely high number. The defendant low-balls it and then they incrementally just go back and forth like a ping-pong match instead of just saying where they want to be to see if it's worth a number they can get accustomed to. I know this is how it works but it's just frustrating 

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  • Jay HinrichsBusiness Member
    Real Estate Consultant · Summerlin, NV · Member since 2014 · 45k+ posts · 66k+ votes
    1d

    depends on your seller.. mom pop vested in the house or prop can take things personally investor owned probably not..

    I made an offer on a prop here in Vegas ( ended up not buying it) but it was listed at 475k I offered 425k and landed at 435k as it was a cash sale.

    so how you are paying for it makes a difference as well to sellers.. It sale failed on inspections. but my realtor was like you cant offer that low and my reply was just try it market is soft.. She was a little surprised as well.. On the post above about sub to those are pretty special situations there is not nearly the volume of those transaction that the general public is going to be successful with that strategy.

    • JD MartinBusiness Member
      Moderator
      Rock Star Extraordinaire · Northeast, TN · Member since 2015 · 10k+ posts · 16k+ votes
      1d
      Quote from @Jay Hinrichs:

      depends on your seller.. mom pop vested in the house or prop can take things personally investor owned probably not..

      I made an offer on a prop here in Vegas ( ended up not buying it) but it was listed at 475k I offered 425k and landed at 435k as it was a cash sale.

      so how you are paying for it makes a difference as well to sellers.. It sale failed on inspections. but my realtor was like you cant offer that low and my reply was just try it market is soft.. She was a little surprised as well.. On the post above about sub to those are pretty special situations there is not nearly the volume of those transaction that the general public is going to be successful with that strategy.

      Plus you never can really listen to anyone who doesn't own anything themselves, which is likely for your realtor (I'm always surprised how few realtors own investments).

      I've been on the other side of it too. I like to think I'm cool and analytical, but I've met my emotions get the better of me. I considered walking at the table when I saw an hour before closing the seller (decedents kid) had sold the appliances out of the house and claimed he was doing me a favor because the refrigerator wasn't working correctly, and once when a crooked realtor actually got me to bid against myself to come up 2 grand by fabricating a second offer that didn't exist. I was livid on the second one but my wife talked me out of walking as she (correctly) reminded me it was still a great deal, and it was. But still a good reminder we do this as humans with all our emotions and baggage coming along for the ride.

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    • Jay HinrichsBusiness Member
      Real Estate Consultant · Summerlin, NV · Member since 2014 · 45k+ posts · 66k+ votes
      1d

      my realtor in Vegas is my Daughter LOL.. and she owns a lot of real estate herself.. She was just surprised they came down that low.

    • Investor · Las Vegas, NV · Member since 2013 · 8k+ posts · 10k+ votes
      23h

      I was going to say “My realtor” is no way to refer to your daughter. (Though honestly I thought your wife was the realtor/interior designer. So I woulda been wrong anyway…)

  • Adam TafelBusiness Member
    Real Estate Agent · St. Paul, MN · Member since 2017 · 580 posts · 396 votes
    1d

    Silence really is the best negotiation technique. I like to give a day or 2 of breathing room between counters, you’d be surprised at how often the other side moves to our number. I would also recommend getting to your bottom line prior to any negotiation- it’s so easy to move 10,20,30k for the sake of “locking down the deal”, even investments are emotional decisions to a certain extent. Always remember - there will be another deal!

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  • Joe VilleneuvePro Member
    Plymouth, MI · Member since 2013 · 13k+ posts · 19k+ votes
    1d

    First, let me state that my policy is to never negotiate,...and I have gone against that a few times in special situations.

    I just calculate my best offer and make it. They either accept it or they don't. If someone comes under me, they so be it. I'm negotiating against myself. I'm also not going to play games with numbers where I offer low to see how low I can get. If my offer is based on what I need, then I'm happy with an acceptance, and never look back and wonder "could I have offered less and got it". Who cares. I got what I needed.

    There are a couple of instances where I let the seller negotiate against themselves though.

  • Michael K GallagherBusiness Member
    Real Estate Agent · Columbus OH · Member since 2018 · 1k+ posts · 1k+ votes
    1d

    low offers are never "insulting" but if you are making a low offer, and you cannot defend the low offer with facts, data, and numbers, and instead simply send a template email for a % under the list price, then I'm not taking you seriously , I'm not insulted its just not a serious offer. If your offer is defendable and thought our and happens to be 50% of asking, but you can walk me through the reasoning and its actual real reasoning not "well I need it for 75% of ARV because that's what the coarse I bought said" then I'll fight for that offer with the sellers all day, at the end of the day its about actually being able to close that matters, and people that know their numbers, and can defend them with real info tend to be able to close.

  • Specialist · I give advice - [email protected] - I focus on states where investing is profitable, reasonably safe & secure · Member since 2026 · 54 posts · 11 votes
    1d
    Quote from @Drago Stanimirovic:

    Here's something strange about negotiating a property price: almost nobody starts by saying what they're actually willing to do.

    Seller wants $500,000. I might be willing to pay $470,000. So do I offer $470,000? Of course not. Maybe I offer $440,000 because I expect him to come down and he expects me to come up.

    Everybody knows this. We call it negotiating. Or haggling. Or, if we want to sound sophisticated, "price discovery".

    But there's a small problem. The seller is a human being. And I just told him that the thing he believes is worth $500,000 is worth $440,000 to me. I may think I'm opening a negotiation. He may think I just called him an idiot. That's where the textbook version of negotiating starts breaking down. Because nobody actually has one perfectly fixed number in his head. The seller may say $500,000. Maybe he'd happily take $475,000. Maybe he'd take $460,000 if I close quickly. Maybe he'd reject $480,000 from somebody he doesn't trust and accept $470,000 from somebody he likes who makes the transaction easy.

    And I'm not much different. I tell myself $470,000 is my limit. Then we talk. I learn something about the property. He gives me something on timing. I realize the roof isn't as bad as I thought. Suddenly $475,000 doesn't seem insane. The price is being created while we're talking.

    That's why I'm not convinced by the negotiating advice that says: "Make your offer. Then shut up. Never negotiate against yourself. Walk away." Sometimes that's exactly right. But sometimes the smartest thing I can do after the seller says no is ask: “Okay. What bothers you about my offer?”

    Because perhaps it isn't the number. Maybe it's the closing date. Maybe he needs cash quickly. Maybe he doesn't want an inspection circus. Maybe he thinks I'm another investor throwing fifty lowball offers around town hoping somebody is desperate enough to bite.

    Or maybe I simply pissed him off. That's real too. I've watched negotiations become impossible over amounts of money that were tiny compared with the deal because one side decided the other side was trying to screw them. Once that happens, arithmetic stops helping.

    And there's an opposite mistake. Some buyers almost take pride in removing the human part: “Here's my number. Cash. Take it or leave it.” Efficient. Clean. Powerful. And occasionally a wonderful way to make somebody decide he'd rather sell to anyone except you.

    People like doing business with people. They want to be heard. They want to explain why their property is worth what they think it's worth. They want to know who they're dealing with. Sometimes twenty minutes of conversation moves the price more than another $10,000 offer.

    That doesn't mean I should be afraid to make a low offer. If my numbers say $440,000, they say $440,000. I'm not paying $480,000 to protect somebody's feelings. But there is a difference between saying: “Your property isn't worth what you're asking.” and: “Here's how I got to my number.”

    Same offer. Completely different conversation. And maybe that's the real art of haggling. I need to leave enough distance between my first offer and my maximum to negotiate. The seller needs enough distance between his asking price and his minimum to negotiate. But somehow we also need to convince each other that the distance isn't disrespect. We're not enemies. We're two people trying to discover whether there's a number - and a set of terms - that makes both of us willing to say yes.

    Sometimes there isn't. Then I leave my offer open and walk away. Maybe two weeks later the phone rings, as it did in this particular deal. But if it does, I don't think the lesson is simply: “See? Silence won.” Maybe the seller needed two weeks to discover that my insulting offer wasn't quite as insulting as it felt on Tuesday. And maybe I needed two weeks to discover that my absolute maximum wasn't quite as absolute either.

    Because the final price isn't always hiding somewhere waiting for us to find it. Sometimes the conversation creates it. So perhaps the better question isn't: "How low should my first offer be?" It's: "How low can I go and still keep the other person talking to me?" That may be the number that actually starts the negotiation.

    I have to agree with the sentiment that "First, let me state that my policy is to never negotiate"

    We do our numbers, research the situation and come up with a number that suits us for the property. There are a lot of options to buy other properties and if a seller is higher than what is realistic, well that's fine, it's a free country, but there are a lof options to buy other properties and that's our freedom.

  • V.G JasonPro Member
    Investor · Member since 2022 · 3k+ posts · 3k+ votes
    23h

    Honestly, it's not my concern. I am more insulted by their original listing price and offer all variables being known.

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