Suggestions for my first market & help

Suggestions for my first market & help

Property Manager · Herriman, Salt lake county · Member since 2026 · 3 posts · 3 votes

I’m looking for some advice from experienced investors on choosing my first market.

I live in Salt Lake County, Utah. I originally started saving for a down payment on my family’s first single-family home, but as I’ve gotten closer to that goal and started analyzing deals, I’ve realized that $50,000 to $60,000 may go a lot further for me as an investment outside of Utah.

A little background on me. For my W-2 job, I manage a 137-door townhome community and have been doing that for almost three years. I handle essentially all of the day-to-day property management and have been fortunate to learn a lot while operating a profitable property with somebody else’s money. We’ve hit 100% occupancy multiple times over the last few months.

I also have about 10 years of maintenance experience. I’m comfortable with turns, repairs, renovations, and a lot of the hands-on work involved with owning rentals. I’m also a licensed real estate agent here in Utah.

Basically, I feel like I’ve spent the last few years learning the operational side of this business, and now I want to start building something of my own.

My biggest question is WHERE.

I’d prefer my first investment to be relatively close to home, especially since I have the ability to do a lot of the maintenance and rehab myself if necessary. The problem is that Utah and most of the surrounding markets aren't particularly affordable. Colorado is generally more expensive. Idaho has become pretty similar to Utah. California isn't realistic for what I'm trying to do, and Nevada may have some possibilities.

That has pushed me farther east. Kansas has caught my attention because there are still properties in my price range, and although it's roughly a 14-hour drive, that's close enough that I could realistically get there when needed.

My current plan is to spend the next year analyzing deals and learning a few markets while I finish saving. By the time I'm ready to purchase, I expect to have around $50,000 to $60,000 available.

I’m primarily interested in small multifamily, especially duplexes, but I’m open to SFRs if the numbers make sense. I’d also like the property to work with professional property management included in my underwriting, even if I initially manage it myself.

So, if you were in my position, living in Utah with $50,000 to $60,000 to invest and about a year to prepare, what markets would you be studying?

Would you prioritize staying within driving distance, or would you be willing to go farther for a substantially better market?

And for anyone investing from Utah, where are you buying and what led you to that market?

I’m not necessarily looking for someone to hand me a ZIP code or a deal. I’m trying to narrow this down to two or three markets that I can spend the next year really learning and analyzing.

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Real Estate Broker · Cleveland Dayton Cincinnati Toledo Columbus & Akron, OH · Member since 2013 · 30k+ posts · 20k+ votes
1d

Saw Cleveland got mentioned as good market. Thing about the Cleveland market is that it's super cheap. You can go on Zillow and find some of the cheapest houses in the USA. However, there is a lot of risk that comes with doing that.

For one, what a lot of people don't know is these properties usually only work if you have Section 8 involved.

I've made millions investing in these cheap Section 8 properties in Cleveland, but only because I know exactly what I am buying when I go into everyone of these Cleveland neighborhoods. Investors who don't have this info, well they get smoked.

I recommend reading The Ultimate Guide to Grading Cleveland Neighborhoods. Investors have been using that free guide for over 11 years to lower their risk as they enter the Cleveland market.

https://www.biggerpockets.com/member-blogs/4704/42419-cleveland-neighborhood-grades

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  • Nicholas L.Pro Member
    Flipper/Rehabber · Pittsburgh · Member since 2018 · 6k+ posts · 5k+ votes
    4d

    @Jason Olson

    Hello. This question gets asked a lot. In general, I strongly recommend against picking a market based solely on price point, if that's what you're doing here. Purchasing a rental and putting it into service anywhere is expensive, as you'll have thousands and thousands of dollars in costs and expenses - closing costs on the purchase, rent-ready costs, lease-up costs to get rented out, repairs, turnover, etc. These costs get ignored quite a bit when people tout their "returns." This is the case everywhere, including Colorado, Kansas and Cleveland.


    If you're truly able to go all in on Kansas - go in person every month, build a network, and look for value add deals, and not just Zillow listings - great. Only you can determine that. Going once and then trying to Internet everything likely won't work as there's just no substitute for being hands on.

    Unfortunately, in general, returns on non-value add LTRs are very, very low right now (again, everywhere). Lower than savings or T-bill rates! I know this is a real estate forum (and I am still buying), but I am encouraging new investors to think very carefully about where to allocate their cash. You probably worked really hard to save up what you have and so throwing into a random LTR to get -$18 a month just makes zero sense.

    Hope this helps - happy to dialogue further. And here's some light reading about OOS.

    Turnkey Nightmare: Property Manager Ignored My Warning About a Missing A/C…

    Nightmare with my property manager - advice needed!

    Feedback Needed: $8.8k Turnover Quote for 2BR Duplex (Half)
    Out-of-State Landlord Nightmare: 4 Months No Rent, Cleveland Escrow Battle
    Failed BRR in Memphis TN

    A Cautionary Tale About a Property Manager in Cinncinatti

    Am I the only one that have realized real estate is an awful investment?

  • Investor · Los Angeles, CA · Member since 2023 · 10 posts · 16 votes
    3d

    I would say be more open to markets that are farther than a couple of hours away. It is true that you have a big upper hand with your maintenance experience but when you are busy working a full time job, a leaky faucet in a property 2 hours away might as well be 10 if you don't have time to fix it yourself. A phone call takes the same amount of time if the property is in Saint George vs. if it is in Albany.

    Next, work backwards from your investment strategy. Are you looking for cashflow, appreciation, or some of both? Tailor your market to your goals. After that, just start looking. Look at things like unemployment, population growth, how friendly they are to landlords, etc. Then pick a market and stick to it. There is no wrong answer.

    There are plenty of websites that break down market statistics and do comparisons. Just choose one and do some research. BP even usually releases articles/breakdowns of their own.

    https://www.biggerpockets.com/blog/top-trending-rental-markets-to-start-2026

    https://doorhunter.ai/learn/best-out-of-state-rental-markets-2027

    https://www.noradarealestate.com/blog/top-cities-where-real-estate-is-poised-to-boom-in-the-next-2-years-2026-2027/

  • Divin KanyamaBusiness Member
    Accountant · Seattle, WA · Member since 2025 · 391 posts · 155 votes
    3d

    @Jason Olson You've already built a strong foundation. Managing 137 units, handling maintenance, and understanding day-to-day operations gives you an advantage many first-time investors do not have. The key now is choosing a market where that experience translates into a durable investment—not simply finding the lowest purchase price.

    Rather than starting with a list of cities, I would build a market scorecard around the factors that matter to your strategy: population and job trends, rent-to-price ratios, vacancy, property taxes, insurance, landlord laws, neighborhood-level supply, and the depth of local property management and contractor talent. Then underwrite several real deals in each market using professional management, realistic repairs, vacancy, capital expenditures, and travel costs. A market can look affordable and still be a poor investment if rents are stagnant or dependable local support is hard to find.

    For a first property, proximity has value, but I would treat it as one factor rather than a hard rule. Being able to drive to the property is helpful during acquisition and renovation, yet a 14-hour market is effectively remote ownership. If you go that far, the deal should work without depending on your own labor, and you should establish a reliable manager, contractor, agent, lender, and inspector before buying. Your plan to underwrite with management included is exactly the right approach; self-management can then be upside rather than a requirement.

    Over the next year, I would narrow the search to two or three markets, visit each one, interview local operators, and track actual listings and closed sales monthly. Also keep enough of the $50,000 to $60,000 for closing costs, initial repairs, and reserves rather than using all of it for the down payment. The best first market is usually not the cheapest or closest—it is the one where conservative numbers work and you have a dependable local team. This is general perspective, not individualized financial, legal, or investment advice, so confirm the financing, tax, and ownership implications with qualified professionals before moving forward.

  • Member since 2026 · 5 posts · 1 vote
    3d

    Have you tried looking at South Carolina yet? It's a great and steady market with alot of expansion. You should check out invest_with_mason on instagram, I watch his videos for tips on 1031 exchange info, insight into the charleston/sc market and just the basics of investing. Good luck

  • Technology · Member since 2023 · 63 posts · 26 votes
    3d

    Your operating background is a real advantage, since you already know vacancy, turn and repair costs better than most first-time buyers. Two practical suggestions:

    1. Size the deal to the cash. At $55K, 25% down plus 3% closing and a $10K reserve gets you to a property around $150K-$175K. So you're looking at a duplex or small SFR at that price, not $250K.

    2. Run every deal through one sheet with the same assumptions: 8% vacancy, 8-10% for a manager even if you self-manage, 10% for repairs and capex, and real taxes and insurance. Set a hurdle you can state in a sentence, like "8% cash-on-cash at today's rate or I pass". Then run 20-25 listings in each of your three candidate markets over the year. The markets that produce even three deals above the hurdle are the ones to dig into. That beats choosing a market on price per door.

    If a market passes, spend a weekend there before you commit. Talk to two property managers there and ask what rents they'd put on a specific listing. If their number is 10% under the listing, use theirs.

  • Real Estate Broker · Kansas City Metro · Member since 2015 · 2k+ posts · 1k+ votes
    3d

    Utah is a good market and of course I am partial to KC.

  • Real Estate Agent · Kansas City · Member since 2018 · 4k+ posts · 3k+ votes
    3d

    Happy to chat on Kansas City. For duplexes I would targe the 200-350K range. 50K as a downpayment would be maybe doable but could be tight

  • Property Manager · Herriman, Salt lake county · Member since 2026 · 3 posts · 3 votes
    3d

    Thanks everyone for the responses! I really appreciate you taking the time to share your experience and advice.

    My biggest takeaway is that I need to focus less on finding a market close to home and more on finding one where the numbers actually work. Whether a property is 2 hours away or 14, I'll still need a reliable team on the ground.

    I also appreciate the advice about working backward from my available cash. My plan now is to spend the next year analyzing deals, comparing markets, and establishing some firm investment criteria. If I find a promising market but need a little more capital to make the numbers work, I'll have to consider saving longer.

    I really feel like my background in property management, maintenance, and real estate gives me a good foundation to succeed at this. I know I have plenty left to learn, but I'm excited to give it a shot!

    I'm curious, how many of you had family or friends telling you that you were crazy when you first started investing? I'm already getting some of that! Thankfully, my wife is on board. I realize this isn't the traditional path to homeownership, but the market we're entering in 2026 is very different from the one our parents experienced.

    One more question for everyone. What real estate investing audiobooks would you consider must-reads?

    I'm a big audiobook listener. I've already listened to Brandon Turner's The Book on Managing Rental Properties and I'm finishing The Book on Rental Property Investing. Next on my list is David Greene's Long-Distance Real Estate Investing.

    I'd love to hear what books made the biggest difference for you, especially when you were getting started.

    Thanks again for all the advice! Did I miss anything important that I should be considering?

  • Financial Advisor · St. George, UT · Member since 2026 · 5 posts · 1 vote
    3d

    I work with a construction loan brokerage so I can't quite relate, however from my experience working with people in the area and living nearby, Salt Lake is booming. I haven't heard of anyone that has a particularly hard time renting out or selling in the area. It is pricy but I'm confident you wouldn't have a hard time making good returns on a property, especially if you plan to rehab.

  • Jimmy LieuBusiness Member
    Real Estate Agent · Columbus, OH · Member since 2019 · 3k+ posts · 2k+ votes
    2d

    Welcome, Jason. Three years running a 137-door community means you already know vacancy, turn costs and repairs better than most first-time buyers, so I'd spend your prep year on the market side.

    One thing that helped me: stop weighing drive time and ask whether you can verify a market remotely. A 14-hour drive and a short flight cost you about the same trip, so what really matters is a deal source and a property management team you trust.

    I'd pick three markets, run the same duplex template on live listings, and compare rent-to-price, taxes, insurance and the PM fee plus leasing fee. Columbus belongs in that mix. In my experience duplexes still come in around $200K, which works with $50K down, but taxes run higher than people expect, so underwrite those carefully.

    If it's useful, connect with me and we can trade notes as you narrow it to two or three.

  • Arman AhmedPro Member
    Real Estate Agent · Columbus Cleveland Dayton, OH · Member since 2024 · 2k+ posts · 942 votes
    2d
    Quote from @Jason Olson:

    I’m looking for some advice from experienced investors on choosing my first market.

    I live in Salt Lake County, Utah. I originally started saving for a down payment on my family’s first single-family home, but as I’ve gotten closer to that goal and started analyzing deals, I’ve realized that $50,000 to $60,000 may go a lot further for me as an investment outside of Utah.

    A little background on me. For my W-2 job, I manage a 137-door townhome community and have been doing that for almost three years. I handle essentially all of the day-to-day property management and have been fortunate to learn a lot while operating a profitable property with somebody else’s money. We’ve hit 100% occupancy multiple times over the last few months.

    I also have about 10 years of maintenance experience. I’m comfortable with turns, repairs, renovations, and a lot of the hands-on work involved with owning rentals. I’m also a licensed real estate agent here in Utah.

    Basically, I feel like I’ve spent the last few years learning the operational side of this business, and now I want to start building something of my own.

    My biggest question is WHERE.

    I’d prefer my first investment to be relatively close to home, especially since I have the ability to do a lot of the maintenance and rehab myself if necessary. The problem is that Utah and most of the surrounding markets aren't particularly affordable. Colorado is generally more expensive. Idaho has become pretty similar to Utah. California isn't realistic for what I'm trying to do, and Nevada may have some possibilities.

    That has pushed me farther east. Kansas has caught my attention because there are still properties in my price range, and although it's roughly a 14-hour drive, that's close enough that I could realistically get there when needed.

    My current plan is to spend the next year analyzing deals and learning a few markets while I finish saving. By the time I'm ready to purchase, I expect to have around $50,000 to $60,000 available.

    I’m primarily interested in small multifamily, especially duplexes, but I’m open to SFRs if the numbers make sense. I’d also like the property to work with professional property management included in my underwriting, even if I initially manage it myself.

    So, if you were in my position, living in Utah with $50,000 to $60,000 to invest and about a year to prepare, what markets would you be studying?

    Would you prioritize staying within driving distance, or would you be willing to go farther for a substantially better market?

    And for anyone investing from Utah, where are you buying and what led you to that market?

    I’m not necessarily looking for someone to hand me a ZIP code or a deal. I’m trying to narrow this down to two or three markets that I can spend the next year really learning and analyzing.

    If you want strong cash flow without tying yourself to a brutal driving distance, relying on a multi-state commute usually drains your margins and energy fast. With $50k to $60k ready to invest, your capital stretches vastly further by focusing strictly on established Midwest cash-flow markets where sub-$250k duplexes and turnkey single-family rentals actually pencil out with solid cap rates day one. Given your background in property management, underwriting professional third-party management from the start allows you to build a fully remote, scalable portfolio using reliable local boots-on-the-ground teams instead of trading your free weekends for long cross-country drives.

  • Realtor · Memphis · Member since 2021 · 47 posts · 25 votes
    2d

    With your background, I’d put Memphis on your shortlist of two or three.

    On driving distance: I’d give that up for a better market. Memphis is a flight from Salt Lake, not a drive, but 14 hours to Kansas isn’t really “close” either. You won’t be doing your own turns from either place. What does transfer is everything else you’ve built. After three years running 137 doors, you know what good management looks like, so you can interview and hold a property manager accountable better than most out-of-state buyers. And with 10 years of maintenance, you can read a rehab scope and know when a quote is padded. Those two skills are where most remote investors lose money.

    Why Memphis: prices are low relative to rents, so a duplex can still cash flow with professional management in the underwriting, which is the test you said you want to pass. $50-60K covers 25% down plus closing and reserves at the price points here. The job base is steady (FedEx hub, logistics, the medical district), Tennessee has no state tax on wages, and there’s a deep bench of managers and contractors used to working with out-of-state owners.

    What to watch: it’s street by street. Appreciation is modest. It’s a cash-flow market.

  • Real Estate Broker · Cleveland Dayton Cincinnati Toledo Columbus & Akron, OH · Member since 2013 · 30k+ posts · 20k+ votes
    1d

    Saw Cleveland got mentioned as good market. Thing about the Cleveland market is that it's super cheap. You can go on Zillow and find some of the cheapest houses in the USA. However, there is a lot of risk that comes with doing that.

    For one, what a lot of people don't know is these properties usually only work if you have Section 8 involved.

    I've made millions investing in these cheap Section 8 properties in Cleveland, but only because I know exactly what I am buying when I go into everyone of these Cleveland neighborhoods. Investors who don't have this info, well they get smoked.

    I recommend reading The Ultimate Guide to Grading Cleveland Neighborhoods. Investors have been using that free guide for over 11 years to lower their risk as they enter the Cleveland market.

    https://www.biggerpockets.com/member-blogs/4704/42419-cleveland-neighborhood-grades

  • Ryan SpathBusiness Member
    Real Estate Agent · Boise, ID · Member since 2017 · 569 posts · 377 votes
    2h

    I live in Idaho and invest here as well as in Florida. One question I’ve been asking myself a lot lately is: Where do I actually want to own properties 15–20 years from now?

    When we bought in Florida, those properties fit the goals we had at the time, and they’ve served that purpose. But as I’ve gotten further into investing, I’m thinking much more about the long-term picture and not just where I can get the best numbers today.

    Cash flow matters, but I’d be careful choosing a market simply because $50–60k goes further there. You may end up owning that property for decades. I’d look at population and job growth, long-term demand, quality of the neighborhoods you can afford, appreciation potential, and whether you actually want to keep owning there.

    I also wouldn’t put too much weight on a market being a 14-hour drive versus a flight away. At 14 hours, you’re probably not driving over there every time something happens anyway. I’d underwrite professional management from day one like you mentioned and treat your ability to self-manage or do repairs as a bonus, not something the deal depends on.

    One thing you may want to look into for your market is co-living. This is picking up steam here in Idaho and the properties that investors are doing this with actually make a solid return, is this something that would work in your market?

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