Where Do You ACTUALLY Find Multifamily Equity Investors Online? (JV / LP Partners)

Question

Hey BiggerPockets community!

I've been actively trying to

connect with JV partners and LP investors for small multifamily acquisitions, but finding people who actually deploy equity has been much harder than expected.

My business partner and I focus on 10–30+ unit multifamily properties, primarily across the Midwest and Southern US, targeting stabilized, cash-flowing assets with 9%+ in-place cap rates.

We're exploring partnerships where an investor provides the acquisition equity while we handle deal sourcing, underwriting, acquisition coordination, and asset management, potentially through a JV or an LP structure with a future buyout.

Here's what I'm really trying to figure out:

Where are you actually finding these investors ONLINE?

I'm particularly interested in:

• Websites and platforms where individual real estate investors, private equity partners, or family offices actively look for multifamily opportunities.
• LinkedIn strategies: What specific job titles, keywords, groups, or types of profiles should I search for to reach people who actually invest their own capital?
• Online communities: Are there any private investor groups, forums, or networks where you've successfully connected with equity partners?
•

Websites and platforms where individual real estate investors, private equity partners, or family offices actively look for multifamily opportunities.

LinkedIn strategies: What specific job titles, keywords, groups, or types of profiles should I search for to reach people who actually invest their own capital?

Online communities: Are there any private investor groups, forums, or networks where you've successfully connected with equity partners?

And most importantly:

Has anyone here successfully found an equity partner online who funded most or all of the required equity for a small multifamily acquisition? Where did you find them, and how did you approach them?

I'm not looking for generic advice like "network more" or "attend meetups."

I'm looking for specific websites, LinkedIn searches, online groups, or actual experiences that have led to funded deals.

I'd really appreciate hearing what has worked for you, especially if you've structured acquisitions with limited personal capital.

Thanks in advance for sharing your experience!

Chris Seveney · Answer

This is not going to be the answer you want to hear, but there is no website or LinkedIn search that'll get equity investors into your deal. If you want somebody to cut you a very large check, they are going to want to meet you in person and understand your track record, your history, and look you in the eyes and meet you as a person.

G. Brian Davis · Answer

You might find potential investors online, but I wouldn’t expect a website where you post a deal and suddenly find someone ready to fund it. LinkedIn can be useful for identifying family-office principals, private investors and people already active in multifamily, but the real work is building the relationship and credibility before you have a deal to fund. I’d use online channels to find the right people, then move the relationship off the platform.

Brett Deas · Answer

In my experience, getting started with LP’s is more of a numbers game. When I use to raise capital at the start I had a list of around 50+ qualified LPs and only 3 chose to invest.

Especially if you’re new, you had an uphill battle. Experienced LP’s typically find you, not the other way around in my experience.

Brett Deas · Answer

@Eduardo Cambil personal relationship is king. Anyone I met online never really invested with me, it was only those who I personally knew and or I was vouched for by their friend. Especially when you starting out and don’t have the track record to back you, all you have is the personal touch.

G. Brian Davis · Answer

Hey @Eduardo Cambil. We run a co-investing club where we review operators upfront, then members question them together and decide individually whether to invest. Each deal gets its own LLC. For us, the operator’s experience, their own cash invested, and how the deal holds up under stress matter more than the cap rate.

Don Konipol · Answer

There are two parts to your question

• To be taken seriously by US based investors, you need to fully comply with Regulation D 506 b or c of the US securities code. This means the issuance of a Private Placement Memorandum, Operating Agreement, Subscription Agreement, Filing of Form D with the SEC, and filing and paying for state filing with each state that the offering is effective in. Securities attorneys charge $15,000 or more for this, while AI generated forms are less expensive, but run much greater risk of not disclosing all risks and subjecting the sponsor to potential liability.
• Investors also want to see a VERIFIABLE track record of success in the specific type investment being offered. This includes experienced management team, past successful acquisitions and disposals, and investor profitability.

To be taken seriously by US based investors, you need to fully comply with Regulation D 506 b or c of the US securities code. This means the issuance of a Private Placement Memorandum, Operating Agreement, Subscription Agreement, Filing of Form D with the SEC, and filing and paying for state filing with each state that the offering is effective in. Securities attorneys charge $15,000 or more for this, while AI generated forms are less expensive, but run much greater risk of not disclosing all risks and subjecting the sponsor to potential liability.

Investors also want to see a VERIFIABLE track record of success in the specific type investment being offered. This includes experienced management team, past successful acquisitions and disposals, and investor profitability.

Obviously, there’s got to be a starting point somewhere. If the “sponsor” has little or no real estate experience or track record they’re not going to raise any capital. They need to gain experience, knowledge and capital to get started. The other thing investors want to see is sponsors with “skin in the game”; so sponsors with no or little capital of their own to invest have a MUCH harder time raising capital.

There are plenty of sites that act as third party platforms for raising capital, for a fee. Most are crap and charge an upfront fee and deliver little if any results. The good ones vet the sponsors pretty strictly and you need all of the above to pass muster. Additionally the fee for raising capital is large and can’t a;ways be passed on to the investors.

You can check past forum posts for a number of sponsors who used their status as real estate “media stars” to raise capital for syndicated deals. They are now involved in or will shortly be involved in numerous lawsuits initiated by disgruntled investors. More than a few are serving prison terms. Interestingly, most of them were not illegal to begin with; when things went south the sponsors tried to double down and raised additional funds while lying about the investment to try to “save” the deal, their reputation, and themselves from lawsuits. It almost never works that way.

Here’s the bottom line: syndication of real estate investment is a great way for an experienced, knowledge investor with some capital of their own available to LEVERAGE that knowledge and experience for greater profits for themselves and provide an opportunity for passive investors to earn an above average return while diversifying their own portfolio.

It is also a minefield for both sponsors and investors when the sponsor doesn’t have the requisite knowledge, experience, capital, credit capacity, management ability, negotiating ability, and talent to ensure successful operation.

Chris Seveney · Answer

It costs money to raise money. If you want to raise money, find somebody who has done it in the past and hire them. Just be aware that it's going to cost you between $100,000 and $300,000 a year, depending on their experience and how much money they can bring in.

Diana Khan · Answer

@Eduardo Cambil, I haven't personally used a specific online platform to find equity partners, so I can't say which one leads to funded deals. But for LinkedIn, I'd look into people who already invest in multifamily properties, such as multifamily investors, real estate investment firm owners, and family office professionals. I'd focus on people who are already active in the type of deals you're working on.

I'm a real estate attorney and investor based in Maryland, and I work with clients on business agreements, property ownership, and real estate transactions. When people decide to invest together, I think it's important to be clear about everyone's responsibilities, how profits will be shared, and what happens if someone wants to leave the partnership.

I appreciate you asking such a specific question, @Eduardo Cambil. Finding the right partner is important, but having a clear agreement matters just as much. Happy to stay connected!

Eduardo Cambil · Answer

Thanks, Brian! I completely agree that building relationships and credibility is essential.

Our biggest challenge isn't finding multifamily opportunities, but connecting with established equity investors, JV partners, and LPs who are actively deploying capital.

We're focused on stabilized, cash-flowing multifamily acquisitions, typically 10–30+ units, with strong fundamentals and opportunities for creative financing.

Given your experience running an investment club and working with passive investors, I'd love to hear your perspective.

Are there any specific investor networks, family offices, or established multifamily operators you'd recommend approaching? And would you be open to introducing us to potential JV or equity partners if there's a good fit?

We're happy to build relationships well before presenting a specific acquisition.

Appreciate your insights!

Eduardo Cambil

Evan Polaski · Answer

@Eduardo Cambil there is a lot to unpack here.

First, any success fee for a capital raiser can only be paid to FINRA licensed broker dealers.
Second, you and your partner need to be networking like crazy. Capital raising is 100% marketing. Let everyone you know in your circle what you are doing. Ask them if they know anyone that is interested in what you are doing and for an intro. Build a website and market it. Generate content all day long and post on FB/IG/YouTube/TicTok/ LinkedIn/ Medium/Forbes, etc.
Third, start doing things "rich people do". Join an expensive country club and become a consistent figure there. Join social clubs or athletic clubs.

But mostly, if you are looking to build trust and raise money, bring in an investor on a small deal and do well by them. Buy a fourplex and make your one or two investors so much money they can't help but want to reinvest AND tell their friends. Then do that again with a 6-8 unit. Then again, and again and again.

At the end of the day, investors invest to make money. They are willing to accept lower returns, if you can prove you are also reducing their risk. You can talk to them about diversification and tax benefits, blah blah blah, but when they look at the S&P returning 14-25%/yr over the last several years, all those diversification, tax benefits, etc don't matter, when you are projecting 13-14% in a higher risk, highly illiquid investment.

So more than anything, you need to actually find that 9% cap, stabilized deal you are talking about, and prove to them that it is very low risk.

Where Do You ACTUALLY Find Multifamily Equity Investors Online? (JV / LP Partners)

Where Do You ACTUALLY Find Multifamily Equity Investors Online? (JV / LP Partners)

Most Popular Reply

20 Replies