Five Business Books That Changed My Real Estate Investing Life


You know what they say about those who read?

They lead.

In one of my previous articles, “The 21 Best Real Estate Books for Investors,” I talked about all my favorite real estate books and the impact they have had on my life. However, I believe a great real estate investor should read just as many business books as real estate books — if not more.

So this year I made a concentrated effort to read more business books to help me improve my investing and business life.

The following are the five books that made the biggest impact in my life in 2014, and I hope they will make a dramatic impact on your life in 2015. Please let me know in the comments below this post your thoughts on these books and any other book recommendations you think I should check out! I’m always looking for a new book.

The 5 Business Books That Changed My Life

Pitch Anything by Oren Klaff 

jpegAs a real estate investor, your funds will eventually run out.


As I talk a lot about in my book The Book on Investing in Real Estate with No (and Low) Money Down, there are likely just too many opportunities and not enough money in your bank account. Therefore, as you progress in your investing business, you’ll likely need to rely more and more on other people’s money to grow your business.

Whether it’s a bank, a hard money lender, a private lender, a partner, or another source of money, you will eventually need to pitch your project or business to someone who has the money. This is where Pitch Anything comes in so handy.

Pitch Anything, written by master negotiator Oren Klaff, will teach you just that — to pitch anything to anyone, successfully. The tips and tactics that Klaff teaches are borderline genius, and I’ve already seen huge improvements in my personal life and business life based on the lessons learned from this book. You’ll learn how the pitch begins before a single word is said, how to set up and dominate “a frame” so your target will hear every word you say, and how to overcome objections before they ever materialize.

Definitely put this incredibly actionable book on your reading list for 2015!

Click here to get it from Amazon!

The Lean Startup by Eric Ries

jpeg-1Okay, so technically I first read this book in 2013, but I had to re-read it again in 2014 because it was just so good. Although The Lean Startup was primarily written for those trying to build a Silicon Valley tech company, I believe the lessons can be painted across the entire canvas of entrepreneurship.

The Lean Startup, written by Eric Ries, is all about starting small and focusing on what the customer/client wants, rather than what you think they might want. It’s about asking questions and continually improving. It’s about letting data speak for the direction of your business rather than letting emotion and opinion drive it.

If you consider yourself an entrepreneur, this is one book you can’t afford not to include in your collection.

Click here to check it out on Amazon.

The 10X Rule by Grant Cardone

jpeg-3The 10X Rule was recommended to me by Anson Young on the 96th Episode of The BiggerPockets Podcast as part of the “Famous Four,” and I thoroughly enjoyed this one.

Although not a real estate book, The 10X Rule was written by a real estate investor and sales coach named Grant Cardone, who encourages the reader to think bigger to achieve far more than you ever thought possible.

Essentially, here’s the idea: if your goal is to make $100,000 in your business this year, the mindset you have and the actions you take will probably get you there, or close. Fact of life. However, if you multiply that goal by 10 (hence the name “The 10X Rule“) and set a goal of $1,000,000 in your business, your mindset and actions change to try and achieve that goal.

The best part is, if you fall short and only hit 50% of your goal… you still achieved 5x more than you would have originally with your goal of $100,000! Seems like a great idea to me!

This concept is just one of many that I found life-changing in this book, and I highly recommend you pick up a copy of this one today.

We had Grant Cardone on the BiggerPockets Podcast after I realized how amazing the book was, and the result was an episode you can’t miss!

Get the 10X Rule now on Amazon! 

The Miracle Morning by Hal Elrod

jpeg-4I’m not a “morning person.” If I could, I would sleep in every day. However, one trait that nearly all successful business owners have is their desire to get up early.

I was turned onto this book a few weeks ago (and inspired to write this post) by my bud Pat Flynn over at, and was so excited to read it, I asked for it for Christmas from my brother and then opened it early just to start reading! (Sorry Chris! 🙂 )

If mornings are struggle for you, and you want launch your business to new places, I highly recommend The Miracle Morning. I just finished this book today and am so excited to put into practice the methodology outlined in the book.  I don’t want to wake up each morning with sleepiness, boredom, and grumpiness. I want to pop out of bed each day excited to tackle the world. If you want that feeling also, pick up a copy of The Miracle Morning today!

Click here to buy it on Amazon!

The One Thing by Gary Keller

jpeg-5Ah, The One Thing.

Hands down the most life-changing book on this list.

Yes, this is the same Gary Keller that brought us The Millionaire Real Estate AgentThe Millionaire Real Estate Investor, Flip, Hold, and Shift. However, unlike those great books, The One Thing doesn’t even mention real estate.

This is bigger than real estate!

After being told by several podcast guests to read this book, I finally picked up a copy and read through it on a plane ride. And for the first time in my life, when I hit the last page of the book, I closed it, sat silent for a moment, and flipped the book over to page one and began reading it for a second time. It was so impactful I had to read it twice just to take it in!

It’s hard to describe exactly why it affected me so much other than to say “it gave me clarity.” Here’s the gist: succeeding at anything in life is like lining up dominoes that get progressively larger. Each domino can knock over the next larger domino until you are knocking over dominos that are thousands of feet tall — and it starts with just tipping over the small domino in front of you.

By tackling business in this matter — focusing 100% of your efforts on the “one thing” that is next in your row of dominoes — you are able to quickly and effectively scale your business to amazing new heights.

I can’t say it enough… this book was simply awesome. Do yourself, your family, your business, and your world a favor and pick up this book today, read it twice like I did, and get ready to conquer the world.

Click here to pick up The One Thing it on Amazon!


So what about you? What books changed your life this year? Have any thoughts on the books above?  Share your thoughts in the comments below.



About Author

Brandon Turner

Brandon Turner (G+ | Twitter) spends a lot of time on Like... seriously... a lot. Oh, and he is also an active real estate investor, entrepreneur, traveler, third-person speaker, husband, and author of "The Book on Investing in Real Estate with No (and Low) Money Down", and "The Book on Rental Property Investing" which you should probably read if you want to do more deals.


  1. Funny pic….I read 10X and pitch anything and both were game changers for me….I am ordering the rest now on amazon.
    They say the average CEO reads 60 books a year. One thing I learned is that When i Read business or real estate books and I pick up a new concept, I get the “aha” feeling.

    Thanks for sharing Brandon,

  2. Christian bors on

    Great article. Looks like I can add a couple more books to my list. Another suggestion is the “cold hard truth” by Kevin oleary (mr wonderful) from shark tank. First, I love that show. Second I wanted to learn how they all made their money. And third, it’s a good book, easy read and I couldn’t put it down. I’m also a huge Kevin oleary on most of his philosophies. For example the Kevin oleary funds are based on a philosophy from his mother, always invest in stocks that pay dividends. Simple, but successful when you look at the numbers.

  3. Chris Clothier

    Brandon –

    Great picks for readers to add to their list. 10X, The Lean Startup and Pitch Anything are essential books for any investor in my opinion. Success is all about mindset.

    I am going to add The Miracle Morning to my bookshelf as soon as stores open tomorrow. Thanks for the recommendation! I won’t bust your chops too much for the Twilight book since Scott already pointed it out, but I did start chuckling when I first opened the email and saw that picture.

    Have a great New Year.


    • Brandon Turner

      Thanks Chris! Yeah, I think you’ll like the Miracle Morning. I’m on day 3 of it… and it’s been amazing. It’s currently 7:51 in the morning, I’ve already worked out, read for half hour, cleaned the house, worked on a side project, got through email, and now I’m writing a blog post. I feel like I could shut down for the day and still accomplished more than I usually do in a day!

  4. Great selection of book Brandon. Earlier this year I received Networking Is A Contact Sport by Joe Sweeney from a friend of mine in my mastermind group. I found this to be a great book because it emphasizes that being successful at almost anything we do starts with successful networking. I’d recommend this to you if you haven’t already read it.

  5. I really liked the ONE THING as well. It changed how I organized my TO DO List. That’s plus the 12 Week Year – to organize around 3 month goals instead of annual goals – used together is extremely powerful way to stay focused and accomplish goals.

    At the beginning of 2014, I had 0 experience in real estate and 0 networks. Now, 1 year later, thanks to BiggerPockets and good books like the ones you’ve mentioned, I should be closing on my first house on Dec 30 ^^ It’s been quite a journey.

    Looking forward to talking with you virtually at the MeetUp!

    Thanks Brandon.

  6. The One Thing is really a game changer. It’s so simple yet so powerful. I’m sure a lot of other people are like me – trying to do too many things at once, prioritizing the wrong things, etc.

    The One Thing is all about focusing on the one thing (duh) that has the most impact on your business and that lets you drill down from there. What’s the one thing I should be focusing on? Answer: for most of us it should be raising money to scale our businesses. What’s the one thing I should accomplish to do the previous task? What’s the one thing that would have the most impact today?

    Such a simple but powerful book.

  7. This is awesome! Thank You. I highly recommend looking out for a recent book from Dan Waldschmidt called EDGY Conversations. Not strictly a business book but more of a self-help, motivational guide. It’s no exaggeration to say that the book has transformed my life this year. I really needed a bit of a kick and change of mindset. Reading EDGY Conversations was exactly what I needed in my life at the perfect time. Well worth taking a moment to check it out and read some of the reviews.

  8. Greg Baker

    (Quick tip!)
    This may be obvious for some, but I’ve been wanting to read through all of the recommended texts on BP but have been too frugal to buy them all off Amazon. Today, I had the epiphany to go to my local library, I checked out Millionaire next door and 4 hour work week for free and have ABCs of REI, Essentialism, The One Thing, and Think and Grow Rich on the way to my local library for the whopping fee of $0.50 each.

  9. I heard you and Josh talking about Pitch Anything and it is sitting on my nightstand now. I finally got around to reading What Every Investor Needs To Know About Cash Flow and I’m enjoying the heck out of it so thanks for recommending it in the past. I read The One Thing and it changed the way I see what I need to do on a daily basis in my business. The way it gives focus is like the difference between a flashlight and a laser. That was my best book pick of 2014. I refuse to read Miracle Morning because I don’t want to know what I’m missing out on by sleeping until… OK, 10:30 every day – Yes, that is horrible, but one doesn’t miss what one never had! LOL

    The 10X Rule is going in my shopping cart tonight along with your Book on Investing in Real Estate With No (And Low) Money Down – my favorite way to buy! I’m also going to grab Edgy Conversations. Looks interesting.

    Thanks for the list. I may or may not bring some of these to India with me (I try not to think about work when I’m on vacation), but some sound too good to let sit until I get back.

  10. Robert Leonard

    Wow! I’m not necessarily looking for agreement in what I do, but I have the same top 5 for 2014 and I’m about half way through The Miracle Morning now! I don’t know if I’ve ever read another book that caused me to take action and do things different with every chapter I read! I think 2015 will be a break out year for me because of this book!

  11. stephen dallas

    Thanks for the list. The One Thing and Miracle Morning will be added to my list.
    The book Barefoot to Billionaire by Jon Huntsman was very helpful. One of his points is the value of FLEXIBILITY when making deals. The seller must get something from the deal, but of greater value is the buyers ability to create alternatives so that the seller’s needs may be satisfied. Other points are integrity and reliability.

  12. Bryan Otteson

    I am currently reading The One Thing and was glad to see it on this list. Now that I’ve learned how to remove the restrictions from Kindle books I’ve finally started buying e-books! I’ve put them all on my wishlist. Thanks for the article!

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