Also, I just want to backtrack on my original post, and emphasize the importance of using an attorney, and not drafting contracts like these yourself.

I can't over emphasize enough, spend as much time as you have to on the front building a detailed scope of work. 

I am thankful all of the "character qualities" are definitely already taken care of.I think we have narrowed to 5 things main things to emphasize in our marketing.Thank you thank you thank you!

I would simply emphasize that you talk to people.

Over the years I picked business degrees, real estate license, tax preparation training, loan officer licensing and training, investment / CFP training and it is all tied together in one big connected body of knowledge that emphasizes appreciation, debt pay down, cash flow, and tax write-offs...  

I have a college degree in business and it emphasized real estate.  

I graduated from college and I got a business degree that emphasized real estate.  

All good advice, although as @Pam Rice says, you can still get fooled.One thing I make sure I do when the tenant is approved and we go over the lease, is to emphasize what happens when they do not pay the rent or if it's late...on the 4th day after it's due, a 3 Day Pay or Quit notice gets posted.

In this section, I want to emphasize the benefits of seller carry financing, share success stories where it enhanced the deal, and highlight the tax advantages of utilizing a 1031 exchange.Seller carry financing is a powerful tool that allows investors to purchase properties with flexible terms and minimal upfront capital.

Wealth Building vs Cash FlowMy proposition is that too many real estate investors, much too often, emphasize cash flow over increasing net worth.