Chain of command.

That along with "central A/C" may command higher rents

My market can command rents between $1,400-$1,800 a month so in practice I am setting aside $168-$216 for a light renovation or $140-$180 for a heavy renovation.

Our rental market in most areas of the Valley has been very robust with homes renting in just days so depending on your current lease you may be able to command higher rent. 

Either they have been well maintained, and command a high retail price or they are in need of significant repair.  

If it could do better and the seller wants a higher valuation then they should be putting the work in to command the higher valuation.

And when you're done with that, use a strong call to action telling them exactly what you want them to do.Don't get me wrong, neurolinguistics and embedded commands have their place, but it's not for the do it yourselfers.

We were super blessed to get this deal and we're commanding premium rent due to the high-end nature of it. 

They are sold at a sweet spot in the rental cycle and command a premium because of that.

This thread reminds me of the importance of street smarts (Ten Crack Commandments) as an investor.