Quote from @Peter Zynko: 1) get someone with experience on your team, an expert - verify their track record. 2) something invisible might be the politics of the town to get your permits and what ever else approved...partner atleast with your first one with a seasoned operator.  

Generally speaking if you do anything the OTA's are pushing you will get a boost in visibility and therefore bookings. 

The “corny ChatGPT email” thing isn’t just annoying, it’s a trust-killer.I’m a small NYC landlord, and I’m building something that uses AI for the boring, invisible stuff:- Answering the same 5 tenant questions on autopilot- Tracking lease dates so I’m never chasing renewals last-minute- Checking in on repairs and nudging vendors so things actually get doneBut anything that carries tone, judgment, or trust?

Sometimes it just takes a little refresh or change in visibility to bring in the right tenant.

If you don't have the title in hand, be invisible.

Much of what we do is invisible because it happens in our heads and behind the scenes.

If your brand isn't showing up, you're invisible to today’s tech-savvy buyer.Online visibility is now the primary differentiator between agents who thrive and those who struggle.

Good luck You want people to believe that this invisible report disproves everything I’m saying.

@Collin Hays when I think of a STR in the smokies, THIS is what I invision, and seek for what closest matches within the budget....

Pretty much invisible.- No website- No google reviews- No branding (just a business card and an Instagram page with five posts from 2022)She told me, “People know me around here.