Consistency beats volume every time.

A lot of investors I talk to mention cold calling and texting as their main way of reaching sellers, but the challenge is consistency and quality.In your experience, have you found one channel more reliable than others?

@Kayden AustinHey Kayden, finding consistent flips in high-cost, competitive markets like Northern CA is tough, especially for newer investors.

I wonder if there is a way to insert some sort of subliminal message inside our photos and/or text to encourage folks to book direct?   

Relationships > volume - A handful of real conversations with serious buyers will beat blasting 100 messages every time.4.

For others, it’s sooner if they’re busy elsewhere.Direct message horror storiesMissed texts.

Consider the following: scheduled updates when outages or service interruptions occur, a consistent channel (SMS, app portal, email) for tenant advisories, and messaging that acknowledges discomfort and outlines what you're doing to fix it.A calm, credible message goes a long way in keeping tenants engaged and satisfied - before frustrations boil over.3.

Hey Chris, i'm going to shoot you a message now

Generally, consistent outreach to distressed leads helps bridge the gap to five rehabs annually.

Having been in this business since 2015, I’ve seen the industry evolve through multiple phases—from the direct mail era, to the rise of cold calling and texting, and now into the AI-driven, compliance-heavy environment we face today.This post breaks down how my wholesaling operation is structured in 2025, what’s changed, and what systems I use to consistently close deals in today’s market.A Brief History of My Wholesaling Journey (2015–2022)2015–2018: Direct Mail Dominance: Back when I started wholesaling in 2015, the primary way to generate deals was through direct mail.