If you got really niche with the leads and had a few ways to monetize them, then I could see it working out in terms of longrun value if you have some cash to gamble with and could run this for volume.I've tested paid leads from a few different sources and providers, but nothing has ever panned out to be actually worthwhile.

Neutral palettes, durable finishes, and a few standout features (statement light, tiled niche, upgraded hardware) to photograph well.Pricing & launchPrice at or slightly below the comp trend to spark day-1 traffic.Professional photos + video + floor plan are non-negotiable.Go live Thursday morning; host strong opening weekend events.Targeted incentivesOffer closing cost credits or rate buydowns via preferred lenders rather than large list-price cuts.Pre-list inspection + repair report on the counter to build trust and reduce renegotiations.Fallback exitsPre-approve a wholetail path (light cleanup, then MLS as-is) if construction risk rises.Keep a BRRRR option: refinance to a DSCR rental if DOM stretches and cash flow pencils.Lease-option or corporate housing as temporary monetization if needed.

As a licensed agent you have more monetization options at your disposal, for said leads. 

Monetize.  

.), licensing fees, Errors & Omissions Insurance, to pay even if you're not closing deals and monetizing your license.

That's a setup where the costs to acquire standard rentals, and operational costs, are inflation hit and inflation adjusting, but the monetization ie rents, are squeeeeezed, with deflation pressures due to peoples affordability. 

Learn to monetize the above comments.  

It would be interesting to see who or how many other gurus were using the same materials and then just repackaged it, rebranded it and found a way to monetize it. 

. • Underestimating carrying costs — land can sit for 12–24 months before you monetize. • Not planning your exit up front (are you selling entitled dirt, or building out vertical?). 

YouTube has tightened monetization rules, and platform saturation makes it hard for small guy to go viral.