I’m interested in hearing from investors who have direct experience competing with, selling to, or operating alongside institutional buyers or private equity funds in the single-family rental market. 

I have not heard of them, but I would make sure, especially since they seem to be a new player in the space, to ask them the questions that are outlined on the "Best Questions to ask your DSCR lender for STRs" post on this forum: https://www.biggerpockets.com/...

As a former bank debt guy, what the non-bank players can do seem so exotic to me.So much of this stuff is about the basis. 

I am a new player to the real estate game and am looking to begin my journey via wholesaling and making connections in the Memphis area.

Usually better for larger portfolios.For your size, Buildium or AppFolio are typically the sweet spot.If your biggest pain points are:Automating recurring % management feesCleaner owner reportsVacancy visibilityLess manual billingThen yes — the right platform is better than Excel long term.If your processes are already tight and owner count is small, Excel can compete — but at 87 doors with 16 owners, you’ll likely outgrow it operationally and from a reporting credibility standpoint.The real question isn’t “Is software better?”

And DOM dropping actually forces you to compete on price, which kills margin before you even get on the construction site.What I'm seeing is this -- the 70% rule is dead for most deals in 2026.

We are small Mom/Pop versus industry REIT giants, but still compete at the top.About a year ago they started charging you a minimum of 50% of the reservations they sent you. 

Five years ago I was the only offer on half the deals I looked at, now I'm competing with 10 other flippers on every decent property under 200K.

The product that you describe would be competing against other products from larger software companies with more development resources.

Interesting - I have been investing in Philly for 8 years, run a  group of 2500 small landlords, speak at lots of events, know and network with many of the players  . . . but never heard of him before.