Real Estate Software Roundup (long)

Real Estate Software Roundup (long)

Realtor · Boston, MA · Member since 2019 · 244 posts · 275 votes

I've been trying to find the solution to managing real estate with online software for quite a while now. I've tried a lot of products, and haven't found quite the right fit. But I figured I could share some experiences that might help others. And I also figured I could create a thread where other people could share their experiences.

First off, there are a surprising number of real estate software platforms out there. 

There are a lot of platforms in part because there are a lot of types of customers. Here are a few potential types:

* House hackers trying to figure out how to do accounting (I fall into this category, as I live in one unit of a 2-unit property)

* Real estate agents who need accounting software, or transaction management software, or marketing software (I also fall into this category)

* Landlords who self-manage and want something to help them with marketing, tenant management, accepting rents, etc., and also need bookkeeping/accounting software. (I also fall into this group)

* Landlords who have a property manager where most of the accounting and all of the tenant management is done by the PM, but they still need some general accounting software to reconcile things like capital projects, mortgage payments, etc. (yes, this also describes me)

* Investors who want to analyze prospective deals, quickly calculate mortgage payments and other expenses, etc. (I think almost everyone on the forums here falls into this group, including me)

* Property managers who need to manage many units for many landlords. I'm not in this group and don't want to be, and I won't be doing a deep dive into this kind of software.

* and then of course all the software that is geared at more specialized real estate professionals, most of which I won't be looking at here. 

I fall into 5 of the categories I described above, which is probably a bit more than most people. But it's not unusual at all for someone to fit in 2-3 of these. Lots of people invest and house hack, or have a related side business like being an agent, or have a mix of self-managed properties and properties that are professionally managed. And finding just the right software bundle to help in your unique circumstances can be challenging.

With so many types of customers, there are a lot of software vendors out there trying to help them (or make a buck off of them). It can be hard to lump them all together, but here are some of the general buckets I have seen, and companies that fit into them. This list is by no means exhaustive, and you're welcome to add companies I missed or add your experiences in the comments. Following this list, I'll give my reviews of a few of the platforms I've tried (as separate comments added over the coming days).

* General accounting platforms: This includes Quickbooks/Quickbooks Online (the 800 pound gorilla), and competitors like Wave, Zoho Books, etc. These are generalized accounting packages that while powerful, are also confusing and rarely offer specific tools that are helpful to real estate investors. 

* Landlord/real estate specific accounting platforms: This includes companies like REI Hub, Rentastic, and RentalHero

* Platforms for landlords who self-manage: This is a little hard to pin down, but I would say it includes all the myriad platforms that offer help marketing a property, signing basic leases, communicating with tenants, accepting rent via ACH, basic document storgage, etc. I'm including things like RentRedi (tied to Bigger Pockets), the old Cozy.co (now part of apartments.com), TurboTenant, Innago, Lease Protector, Zillow Rental Manager, etc., in this group. Several of these are now partnering with REI Hub to offer accounting as an add-on service.

* Tools for investors who want to evaluate deals: Here you have probably the most crowded sector of the market. Literally dozens of companies are vying for your business here, everything from the Bigger Pockets deal analyzer to Roofstock spreadsheets to mortgagecalculator.org's surprisingly robust tools to DealCheck to ... well, there are just too many to list. I won't do a deep dive here, but I included it because some of the other tools I'm looking at like Rentastic offer a deal calculator as part of their bundle. Personally, I am fine keeping my deal analyzer separate from the management of the properties I already own, but I suppose there is some value to one-stop-shopping.

* Platforms that try to be all things to all people: This category is mostly Stessa and Baselane, both of which offer landlord accounting, self-management tools, as well as high interest cash management accounts. I would also put Avail.co and Rentec Direct in here since they do everything except for the high interest cash management account management.

* Tools for Real Estate agents that overlap in some of the landlord areas: I include here things like RealtyZam (parent company of RentalHero), Dotloop (an agent-only form-filling and signing tool that offers industry-specific services to help with basic tenant management like lease signing and secure document management), and Homes.com. 

* General form fillers and document signing/management platforms with a real estate vertical market. This includes the frighteningly long list of platforms that want you to give them a monthly fee to help you fill, sign, and manage PDFs. Docusign, Adobe, Zoho, Jotform, HelloSign, PandaDoc, and (so, so many) others. 

* Tools for professional property managers: This includes Appfolio, Propertyware, Buildium, and quite a few others. As I am not a professional property manager and don't want to be one, I won't spend much time on these. But I have been on the client side of these 3 and can make some general comments.

What a mess. 

With so many types of customers, and with customers routinely falling into more than one group, and so many companies marketing themselves to real estate investors and landlords, it's hard to find just the right mix of software.

Here's where I stand now:

$970/year to Quickbooks Online, a platform I detest, to do a mediocre job managing my books. 

$400/year to Dotloop, a platform that hasn't seen a significant UI improvement in years, to help manage my real estate agent transactions

Logins with 7 accounts across 4 banks (2 of which are also lenders), 2 additional lenders, 2 major credit card issuers, and a property management company using appfolio, and no centralized place to manage them all. 

Tenants paying rent by Venmo every month, which creates additional work to keep track of it all. 

More money than I care to say out loud to a CPA who takes the piles and piles of reports and documents I generate from all this, plus my W2 and my wife's W2, and turns it into something that the IRS will accept. I'm sure he'd be happier if I could consolidate this quite a bit, and it might save me some money if I can save him some time. 

In my attempt to simplify things, I have tried a lot of tools: Quickbooks Online, REI Hub, Stessa, Baselane, Wave, Docusign, Jotform, Dotloop, Homes.com, Cozy.co (now apartments.com), plus client-side experiences with property managers using Appfolio, Buildium, and Propertyware. I'm sure I've forgotten a few.

What I found out:

From the perspective of a real estate agent who needs to track expenses, a small-time landlord with 2 self-managed units, a house hacker, a landlord with 4 units under professional management, and an investor who analyzes deals, plus a guy who occasionally is lucky enough to have a little cash to put aside and wants the best return possible while it sits in the bank, is there one tool that will rule them all? Read on below as I review (as separate comments to this thread over the next several days) the tools I've tried and give my honest opinion on what worked, what didn't, and why. And feel free to chime in with your own experiences and tools or categories of tools I might have missed. 

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Member since 2023 · 158 posts · 96 votes
2y

Hi @Jason Turgeon. It's clear that you've spent a LOT of time reviewing software. I think this post will be helpful for newbies coming into the space, but also for vendors looking for unbiased feedback and shortcomings in their products. 

Thank you for taking the time to review and post your thoughts. 

Cheers!

See this reply in the discussion

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  • Realtor · Boston, MA · Member since 2019 · 244 posts · 275 votes
    2y

    Another brief mention of a company called RentRedi (https://rentredi.com/). Like TurboTenant, they are a property management package that offers REIHub accounting as an add-on, with the REIHub service being marked up by $14-19 over REIHub depending on your package. 

    The pricing for this one is a little odd, at $29/month or $144/year. Apparently they really, really want to push you into the full year package. 

    They offer all the usual property management features, with some notable partnerships like accepting cash for rent at ATMs with something called Chime, and some sort of "premium maintenance" offering where you can sign up to get a handyman service. Some of these might be more useful than others. If you like REIHub for accounting and want to try an integrated property management service, this one is a bit more affordable at some levels than TurboTenant so it might be worth investigating. 

  • Realtor · Boston, MA · Member since 2019 · 244 posts · 275 votes
    2y

    A follow up to my earlier post about Renter Insight. After I signed up, then canceled, my free trial, I got an email from the owner of the company asking if I wanted any help or a demo. That's a nice touch by itself. A lot of these products feel like they're being created by committe or by contractors who aren't fully invested, but this is a case where that's obviously not true.

    I sent him a link to my review and he gave me the following reply. Unfortunately, Bigger Pockets doesn't allow for post edits after 15 minutes so I can't revise my review but I have no problem adding this additional info. I think this confirms my original statement that it's a strong product and that with some improvements it could be one of the strongest in the class - but only if they really nail the accounting. I don't think the upgrades will be enough to woo me from REIHub, but if someone is reading this in a few months or a year they might want to give Renter Insight a good look. If the features implemented below are done well, it would make this among the most comprehensive offerings available, especially at its price point. 

    Here's what he had to say:

    "Your free trail was not showing you all aspects of our listing products and accounting features since you didn’t activate your payments application and go through our KYC (know your customer). Until we verify you are a legitimate company, we do not expose you to all functionality due to fraud.

    We pride ourselves in being the most comprehensive and affordable solution and are adding new products and features monthly.

    Accounting: You are correct, we currently do not have an auto bank import (this is coming in the next few months), but you can manage expenses, upload receipts, manage bills, print checks, complete journal entries and complete account reconciliation. 

    We have complete financial reports that you can segment by all, or individual properties and soon will be able to sort by property owner. Reports include, Balance Sheet, Income Statement, Statement of Cashflows, Rent Roll and more.

    You can easily set up as many User Rolls you want and assign which properties a user can see. This is important to set up a property owner, give them access to only their properties and limit their access to financial reports. This is just one-use case."

  • Realtor · Boston, MA · Member since 2019 · 244 posts · 275 votes
    2y

    Next up on the review list is Lease Protector (https://leaseprotector.com/). This is an app-based product that is much more focused on the management side than the other stuff. 

    I'm including it here mostly to try to be complete. It doesn't market itself as a true accounting platform, and that was my primary need. But it does offer some reporting features on expenses.

    This product is a bit different than most of the others. For one, you can tell by the name that it's not really a management product. So it's somewhat unsurprising that the very first feature it advertises is one I haven't seen elsewhere - the ability to do move in/move out inspections with photo documentation and generate custom invoices and security damage deposit invoices with photo backup. If that's what you're looking for, this is pretty much the only game in town. After that, it has a handful of more standard property management features like maintenance requests, invoicing, rent collection, e-signatures, and basic reporting.

    Another place where this differs from most others is that it is entirely app-based. I suppose for the core functionality of taking before/after photos and dealing with security deposits, that makes sense. But I don't know if I am on board with that as a total property management solution. Using a phone or table for everything is not always the most efficient method. 

    Pricing is a bit high for the feature set at $23/month standard (with additional fees for many items) and $39/month unlimited with no additional fees. But if you want the very specific tools they offer, it might be worth a look.

  • Realtor · Boston, MA · Member since 2019 · 244 posts · 275 votes
    2y

    There's one last product to discuss. Hopefully I haven't missed any, because I am ready to never think about property management software again!

    This one is appropriate to leave for last, both because it is not all the full-featured and because it starts with the letter Z. It is, of course, the Zillow Property Manager (https://www.zillow.com/rental-manager/).

    It's not a real review, because I didn't try it out. It barely qualifies to be on this list given the paucity of features, but since Zillow has such huge market reach it's worth mentioning. Let's be clear. Zillow Property Manager mostly exists to get you to list your properties for rent on Zillow, and nowhere else. To that end, it is free. And while it offers a marketing tool that will get your units on Zillow, plus a tenant screening tool, basic e-signature for leases, and ACH payments, you probably shouldn't be using it. This is a tool for people who maybe have one or two units and don't intend to grow, not people who are serious about managing a real estate business. 

    Compared to offerings that cost as little as $12/month, this thing barely has any features at all, and is not at all poised to help you grow. If you live in a duplex and want to rent out the other unit and not spend any money, this is a nice option. But for everyone else, level up and pay for a more professional tool. 

  • Realtor · Boston, MA · Member since 2019 · 244 posts · 275 votes
    2y

    One last note. As I've been reviewing these, I've kept an airtable list of the various features for quick comparison. Mostly I just wanted to have an excuse to try airtable. Maybe it'll be helpful to you. I don't intend to keep this up as products are updated.

    https://airtable.com/appQfAgO7szJR58b2/shrZwR7x8Zpd2zkpJ

  • Member since 2024 · 1 post · 0 votes
    2y

    Mynd. started by the guys who wrote “the big long”

  • Paul Raymond WoodBusiness Member
    Realtor · Northwest Wisconsin · Member since 2024 · 9 posts · 1 vote
    2y

    @Jason Turgeon Thanks for all your hard work on this! Your reviews will be super valuable especially for new investors in RE such as myself.

    REAL Broker LLC - 3 Rivers Team 512 Reviews
  • Realtor · Boston, MA · Member since 2019 · 244 posts · 275 votes
    2y
    Quote from @Paul Raymond Wood:

    @Jason Turgeon Thanks for all your hard work on this! Your reviews will be super valuable especially for new investors in RE such as myself.


     Glad I could help!

  • New to Real Estate · Boston, MA · Member since 2022 · 7 posts · 2 votes
    5mo

    Ended up on this old thread as a househacker myself (bought our second property last year in an LLC).

    I tried most tools that are either free or affordable (sub $20/month) and I tend to agree that many miss the mark. Stessa and REI hub have great potential but they lack features or break. I couldn't find one platform that had everything so I ended up coding my own just for my partner and I to use.

    It worked so well for us that my fiancee convinced me to make it public this year and see if it sticks. If anyone is interested in trying it free and giving feedback it's kulta.app :)

  • Realtor · Boston, MA · Member since 2019 · 244 posts · 275 votes
    5mo

    Interesting. I'm pretty happy with REI Hub. Does everything I ask of it, and the support is excellent. But glad to see another product on the market. Good luck with it!

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