Should I create a website for my real estate investing business?

Question

Hey guys, I am hoping that I can get some insight from professionals like you! I am just starting out in my real estate investing journey (currently house hacking a single-family) with plans to purchase long-distance properties to buy and hold as short-term rentals. My W-2 job is in digital marketing, so I like to think that I am pretty tech-savvy, I have experience in building/managing websites and I know my way around digital advertising such as SEO and social ads. Should I build out a website for my business? Are there a lot of advantages to having a website for real estate investing? What are some possible obstacles I could run into? Thanks in advance for the insight!

Account Closed · Answer

Hi Brandon. I think it's a great idea. I also have a background in web design and when I ran my short term rental, I made a website for my single property. I had a lot of traffic on it and got inquiries directly on my site. That was back in 2017 so I can only assume that having a website for your investing business with direct links to your booking platforms (not sure if you would be using a property management system) to your properties is a great way to go. Can't think of any negatives right now.

Jonathan Greene · Answer

There are only two reasons that you really should in your case. (1) If you are going to drive your own outbound off-market marketing to the website and want a receptacle for incoming leads. (2) If you want to use it as a pre-vetting mechanism as you go buy more properties. A one-stop-shop for a lender or listing agent or seller to see what your portfolio looks like and who are you and what you are about. If you don't want it for either of those things, it's usually either just for a placeholder or an ego thing just to have it out there.

Should I create a website for my real estate investing business?

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