Most Effective Ways to Advertise as Real Estate Agent
Introduction:
Here is the situation: I have been a licensed real estate agent for a little over 2 years. My first year as an agent I was full-time. All of my savings and budget went to Zillow's Premier Agent platform. That cost me $300 a month and I was only able to close one sale throughout the whole year of advertising.
Because I only closed 1 sale, I eventually ran out of my savings and budget and had to get a full-time job to support my family. Of course, that means I had to stop focusing on real estate for several months.
Now, I am still working my full-time job, but am starting to put all of my effort outside of work back into real estate. It is very important to my family and I that I can build my business and become a full-time REALTOR without having to work another job.
Here is my question:
Now that I once again have some money to advertise, should I consider trying Zillow again? (now that I am more experienced on closing sales, managing leads, etc.)
If not, what are the best and most cost-effective methods of advertising as an agent to garner leads?
Other methods I have been considering are:
- Advertising Magnet to place on the side of my truck
- Facebook ads (though I attempted this with little results
- Farming neighborhoods with post cards
- Placing flyers around town
- "Lead Generation" online platforms/companies
- Others that I am not aware of?
Conclusion
I just don't want to continue to waste my time, money and energy on strategies that do not yield results. This may be my last opportunity to make it as a real estate agent. This is my dream and I want to try to everything the correct way this time.
Thank you in advance for your thoughts, opinions and guidance.