Selling portfolios of properties... use agents or loopnet or another strategy?

Question

We went from zero to over fifty rental properties in about 10 years. Overall real estate investing has been a very good business for us in the form of cash flow and equity. But it is time to scale back to give us more time to focus on our family and some other projects.

So now we are in the process of selling 9 properties in Colorado and 7 properties in Ohio. We have listed them with real estate agents we like and have used other transactions. But I wonder if I should also list them on loopnet or crexi. Is that worth it? Can I do that as an owner? Or are there other strategies to get the properties in front of investors?

Mike

Nathan Gesner · Answer

Talk to your agent to ensure they're OK with it. They're probably fine with you paying for additional marketing as long as they aren't cut out of the deal.

Bill B. · Answer

Are the properties empty or worst case on MTM leases you can end in 30 days?

You’re going to get a lower selling price for occupied properties just as you will get an even lower price for selling a portfolio of homes. (They both shrink your pool or buyers and combining them really shrinks the pool.)

Assuming you don’t plan to do a 1031 exchange you’ll also pay higher taxes if you can’t spread them over two calendar years, but not much.

I’d list them each empty and individually. If you pool them you’ll be “guessing” at each individual value. Good luck.

Trevor Finn · Answer

Hey @Michael Wentzel,

Congratulations on an impressive real estate career thus far!

Listing your properties on platforms like LoopNet or Crexi can be worth it!

Here are some other strategies:

• Investor Networks: Share through local REI groups or investor meetups in Colorado and Ohio.
• Direct Outreach: Use mailing lists or email campaigns targeting known investors or real estate firms.
• Social Media: Post in real estate forums or Facebook groups for investors.

Websites for Property Listings

• Roofstock: Specializes in selling single-family rental properties to investors, offering built-in tools for analysis.
• BiggerPockets Marketplace: A hub for active real estate investors, perfect for promoting rental properties.
• Auction.com: If you’re open to auctioning properties, this platform reaches a broad investor audience.
• RealtyMogul: Offers connections to individual and institutional investors, especially for multifamily properties.
• MyHouseDeals: Focused on connecting with investors looking for fix-and-flip or rental properties.
• Zillow Rental Manager: While more general, it can still attract landlords looking to expand portfolios.
• Mashvisor: A great platform to market properties with detailed cash flow and rental projections.
• PropertyShark: Targets real estate professionals and investors with access to detailed property data.

These can help you reach a broader audience and possibly sell faster. I am not affiliated with any of the sites! Hope this helps!

Russell Brazil · Answer

Im pretty sure you have to be an agent to list on Loopnet and Crexi. Both ask for my license numbers.

Remington Lyman · Answer

Most real estate agents can list your properties on Loopnet and Crexi. However, if you have 2-4 unit rental properties, you may not gain much benefit from listing on these sites, as they primarily focus on commercial properties.

Caleb Brown · Answer

Your agent should be able to list them on those sites. Generally portfolios are slower sellers. If you can network and find local players (FB groups, meetups) that could help speed it up

Trevor Finn · Answer

You're welcome, Jenny

Alfath Ahmed · Answer

It depends on the type of portfolio you have. It is a slow time in the market overall with the holidays this month and next. I would have personally waited a bit to list in the spring when things are hot and everyone is over-bidding.

Crexi and Loopnet will definitely expand your horizon for outreach but I just don't know it if it is worth it if your properties are primarily smaller residential properties.

Selling portfolios of properties... use agents or loopnet or another strategy?

Selling portfolios of properties... use agents or loopnet or another strategy?

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Websites for Property Listings

Websites for Property Listings

Websites for Property Listings