First off, I'd like to state I am actually in favor of this change. With nearly 6 million advertisers on Fakebook's ad platform, the news feed has become full and as a result, it has now become a battleground for ad competition. Facebook has already made it harder for advertisers ads to be shown to their targeted audience. Facebook has done this because they are looking for any reason for an ad account to not win an auction, in efforts to create a highly relevant news feed that makes the user want to stay and continue to use the platform.

In order to be successful as a business on Facebook, your campaigns will need to have a better-personalized experience for Facebook users. People don’t favor news feed ads that are seen as mass marketing. This type of marketing can be seen in email marketing, which has contributed to its demise. The majority of these mass marketing ads are seen as sales like and disruptive. So, keep in mind "nobody like to be sold, but they love to buy" as stated by Jeffery Gitomer.

Being that Facebook is now favoring these more engaging creative campaigns we need to adapt. No longer can we just whip up a quick ad account, and then throw up an ad that leads to the same selling system and sales funnel that users are constantly being put through. We have to think of the end users in mind. Advertisers that can effectively add real value to their target audience will be favored by Facebook, resulting in more impressions at a lower cost.

Here's what you need to keep in mind when making your next ad

• Headline: your headline should be attention-grabbing, all the while delivering a message in a short sentence. Headlines should be thought-provoking, that leaves the reader wanting more.
• Write really good ad copy: when writing your copy make sure you're almost talking directly to the person in your audience. You want to highlight what the benefits are of your product or service and how it can directly impact the user. Your ad copy should

  resonate with the user, and makes them compelled to learn more about your product or service.

• Use video: video is one of the best ways to communicate with your audience. The engagements rates for video are among the highest compared to a picture ad. With video, you are able to explain so much more while you have a person's attention
• Call to action: A call to action is defined as something in the ad that gives them an incentive to call or contact you now. Your ad’s call to action should be well thought out and defined.

No longer can we essentially "hit it and quit it". Users of Facebooks will be looking for genuine relationships with companies that want to add constant value.

So as a business how would you effectively keep users engaged with your company

• Consistent Posting: The goal of your posts is to post consistently, whether that be once a week or two times a week, and to add value within these post. However, don’t expect to be getting much organic reach from your Facebook posts.
• Facebook Live: Since video is super-strong right now and Facebook Live seems to get higher organic reach than other types of content, it’s definitely worth getting ready to add Live to your marketing plan.
• Answer comments: don't just put up a post or ad and forget about it. Check in and make sure you're answering questions and engaging back with users
• Messenger marketing: Messenger has open rates of nearly %80, I would say its 10x better than the slowly declining email open rates. With messenger, you are able to engage directly with users. It's as simple as setting up an automated bot to message your subscribers.
• Creating a one-many community: Facebook favors communities and groups where its members are all engaging and communicating with one another.
• Lure away from baiting content: we have all seen those ads or posts that insist you "click the like button" "share with your fg5riends ". these should be steered cleared of

Facebook is now forcing businesses that want to use the platform to think about would be best for the user first. Rightly so, because having a news feed full of spammy irrelevant content that is purely disruptive would lure users away from the platform. Instated as a business, you need to keep value-driven content in mind first, and have your ads become almost synonymous with what your target audience favors. 

Now would be a good time for businesses to rethink their 2018 Facebook marketing strategy

I encourage everyone to share their thoughts and questions, and if you have experience with Facebook ads chime in as well. I love communicating with like-minded individuals, and I believe bigger pockets delivers just that. 

I am a paid traffic consultant so any questions or concerns you may have I would be more than happy to answer. Talk to everyone in my next post

-Angel-Ty Lebron