Realtors Are Lacking Skills In Customer Service

Realtors Are Lacking Skills In Customer Service

Developer · Houston area · Member since 2020 · 56 posts · 26 votes

I am frustrated with the work my realtor is presently doing. She is managing 2 of my properties ($900k and $700k). Under contract. 

 The reason I am disappointed is for 40 days we have had these 2 properties on market we are getting asked to leave because people want to see both homes (really good). So we are getting lots of streamline. 
Days pass on and on and ... I have to reach out to her and ask what were the results of the homesite visits. 
I expect my realtor to be proactive and provide this report through email, text or just a voicemail. 
Then she states that individuals want a detailed report of these builds, this should of been asked in the beginning stages. This takes time (2days). Not 40 days into the market. 

Is this normal in today’s business? Are realtors more focused on their own revenue instead of customer satisfaction.

Bennie 

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Jay HinrichsBusiness Member
Real Estate Consultant · Summerlin, NV · Member since 2014 · 45k+ posts · 66k+ votes
5y
Originally posted by @Joe Splitrock:

Realtors are always focused on revenue, but smart ones realize that customer satisfaction is part of that. Part of the issue could be that it may not be easy to get the feedback you are asking for. Your agent needs to call the buyers agent and ask for feedback. The buyers agent may not respond, may not provide feedback or may not even have feedback. Those are a little higher price points, so may take a little more time to sell, but still 40 days is pretty long in this market. Have you done any price drops yet? You could also pay to have the properties pre-inspected, so the buyers see an inspection report.

Getting feedback on all showings is not even remotely reasonable  only a rookie seller would expect this..  if its priced right it will sell period end of discussion.. feedback is useless..  the ONLY feedback is going to generally be negative and frustrate the seller.

On my high end flips in Charleston  IE 1.5 mil to 2.0 mil there is a on line feedback from the showing agents that comes to us automatically our listing agent sets that up.. and as stated its more frustrating than helpful.

IE 

1. did you like the home                          No or yes if they dont write an offer its NO

2. is it priced right                                  If they dont write an offer of course its priced too HIGH

3. things you liked                                  House is nice but not a fit for our family

4. things you did not like                        did not like the color of the Primary bedrooms bathroom and on and on.

So bottom line if your not selling your over priced .. if its an odd floor plan or anything like that you should as the owner and with your brokers help understand that  and that its an impediment..  People all have opinions and reasons you go nuts chasing every one of them.

See this reply in the discussion

13 Replies

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  • Jaron WallingPro Member
    Rental Property Investor · Indianapolis, IN · Member since 2018 · 4k+ posts · 4k+ votes
    5y

    @Bennie Leija 40 days on market in 2021?? I don't know the detail of these properties (flips, new construction, etc.) but what ever you're doing it's NOT working. Houses are selling in hours not days currently in desirable markets. It's either price, layout, marketing/pictures, or a combination of things need adjusted. Have you done any price drops? The demand is even higher in Houston if that's where you're selling these properties. 

    Customer satisfaction is there business. If you're not happy don't wait for another 40 days expecting a change.  

  • Joe SplitrockPro Member
    Moderator
    Rental Property Investor · Sioux Falls, SD · Member since 2015 · 9k+ posts · 18k+ votes
    5y

    Realtors are always focused on revenue, but smart ones realize that customer satisfaction is part of that. Part of the issue could be that it may not be easy to get the feedback you are asking for. Your agent needs to call the buyers agent and ask for feedback. The buyers agent may not respond, may not provide feedback or may not even have feedback. Those are a little higher price points, so may take a little more time to sell, but still 40 days is pretty long in this market. Have you done any price drops yet? You could also pay to have the properties pre-inspected, so the buyers see an inspection report.

  • Jay HinrichsBusiness Member
    Real Estate Consultant · Summerlin, NV · Member since 2014 · 45k+ posts · 66k+ votes
    5y
    Originally posted by @Joe Splitrock:

    Realtors are always focused on revenue, but smart ones realize that customer satisfaction is part of that. Part of the issue could be that it may not be easy to get the feedback you are asking for. Your agent needs to call the buyers agent and ask for feedback. The buyers agent may not respond, may not provide feedback or may not even have feedback. Those are a little higher price points, so may take a little more time to sell, but still 40 days is pretty long in this market. Have you done any price drops yet? You could also pay to have the properties pre-inspected, so the buyers see an inspection report.

    Getting feedback on all showings is not even remotely reasonable  only a rookie seller would expect this..  if its priced right it will sell period end of discussion.. feedback is useless..  the ONLY feedback is going to generally be negative and frustrate the seller.

    On my high end flips in Charleston  IE 1.5 mil to 2.0 mil there is a on line feedback from the showing agents that comes to us automatically our listing agent sets that up.. and as stated its more frustrating than helpful.

    IE 

    1. did you like the home                          No or yes if they dont write an offer its NO

    2. is it priced right                                  If they dont write an offer of course its priced too HIGH

    3. things you liked                                  House is nice but not a fit for our family

    4. things you did not like                        did not like the color of the Primary bedrooms bathroom and on and on.

    So bottom line if your not selling your over priced .. if its an odd floor plan or anything like that you should as the owner and with your brokers help understand that  and that its an impediment..  People all have opinions and reasons you go nuts chasing every one of them.

  • Joe SplitrockPro Member
    Moderator
    Rental Property Investor · Sioux Falls, SD · Member since 2015 · 9k+ posts · 18k+ votes
    5y
    Originally posted by @Jay Hinrichs:
    Originally posted by @Joe Splitrock:

    Realtors are always focused on revenue, but smart ones realize that customer satisfaction is part of that. Part of the issue could be that it may not be easy to get the feedback you are asking for. Your agent needs to call the buyers agent and ask for feedback. The buyers agent may not respond, may not provide feedback or may not even have feedback. Those are a little higher price points, so may take a little more time to sell, but still 40 days is pretty long in this market. Have you done any price drops yet? You could also pay to have the properties pre-inspected, so the buyers see an inspection report.

    Getting feedback on all showings is not even remotely reasonable  only a rookie seller would expect this..  if its priced right it will sell period end of discussion.. feedback is useless..  the ONLY feedback is going to generally be negative and frustrate the seller.

    On my high end flips in Charleston  IE 1.5 mil to 2.0 mil there is a on line feedback from the showing agents that comes to us automatically our listing agent sets that up.. and as stated its more frustrating than helpful.

    IE 

    1. did you like the home                          No or yes if they dont write an offer its NO

    2. is it priced right                                  If they dont write an offer of course its priced too HIGH

    3. things you liked                                  House is nice but not a fit for our family

    4. things you did not like                        did not like the color of the Primary bedrooms bathroom and on and on.

    So bottom line if your not selling your over priced .. if its an odd floor plan or anything like that you should as the owner and with your brokers help understand that  and that its an impediment..  People all have opinions and reasons you go nuts chasing every one of them.

     Agree, every property sells if the price is right. We have online feedback in our market and I don't think people use it much. Like you said, most feedback is useless. Telling someone it is a bad floor plan doesn't help, because it can't be fixed without large expense. Anything that is easily fixed would not hold a buyer back from making an offer. I would also hope that the realtor already gave suggestions of things to correct (decluttering, painting, small repairs, etc.)

    That being said, sellers like to hear feedback, so the agent should manage or change that expectation. I suspect 9 times out of 10 if you ask an agent how to sell the house faster, they will say price drop. 

  • Jay HinrichsBusiness Member
    Real Estate Consultant · Summerlin, NV · Member since 2014 · 45k+ posts · 66k+ votes
    5y
    Originally posted by @Joe Splitrock:
    Originally posted by @Jay Hinrichs:
    Originally posted by @Joe Splitrock:

    Realtors are always focused on revenue, but smart ones realize that customer satisfaction is part of that. Part of the issue could be that it may not be easy to get the feedback you are asking for. Your agent needs to call the buyers agent and ask for feedback. The buyers agent may not respond, may not provide feedback or may not even have feedback. Those are a little higher price points, so may take a little more time to sell, but still 40 days is pretty long in this market. Have you done any price drops yet? You could also pay to have the properties pre-inspected, so the buyers see an inspection report.

    Getting feedback on all showings is not even remotely reasonable  only a rookie seller would expect this..  if its priced right it will sell period end of discussion.. feedback is useless..  the ONLY feedback is going to generally be negative and frustrate the seller.

    On my high end flips in Charleston  IE 1.5 mil to 2.0 mil there is a on line feedback from the showing agents that comes to us automatically our listing agent sets that up.. and as stated its more frustrating than helpful.

    IE 

    1. did you like the home                          No or yes if they dont write an offer its NO

    2. is it priced right                                  If they dont write an offer of course its priced too HIGH

    3. things you liked                                  House is nice but not a fit for our family

    4. things you did not like                        did not like the color of the Primary bedrooms bathroom and on and on.

    So bottom line if your not selling your over priced .. if its an odd floor plan or anything like that you should as the owner and with your brokers help understand that  and that its an impediment..  People all have opinions and reasons you go nuts chasing every one of them.

     Agree, every property sells if the price is right. We have online feedback in our market and I don't think people use it much. Like you said, most feedback is useless. Telling someone it is a bad floor plan doesn't help, because it can't be fixed without large expense. Anything that is easily fixed would not hold a buyer back from making an offer. I would also hope that the realtor already gave suggestions of things to correct (decluttering, painting, small repairs, etc.)

    That being said, sellers like to hear feedback, so the agent should manage or change that expectation. I suspect 9 times out of 10 if you ask an agent how to sell the house faster, they will say price drop. 

    there are a few others.

    Curb appeal uber important..  sellers should know how to do this.

    if its a sale to owner occ at the minimum Soft staging on higher end full staging like we do.

  • Russell BrazilBusiness Member
    Moderator
    Real Estate Agent · Washington, D.C. · Member since 2012 · 17k+ posts · 30k+ votes
    5y
    Originally posted by @Jay Hinrichs:
    Originally posted by @Joe Splitrock:

    Realtors are always focused on revenue, but smart ones realize that customer satisfaction is part of that. Part of the issue could be that it may not be easy to get the feedback you are asking for. Your agent needs to call the buyers agent and ask for feedback. The buyers agent may not respond, may not provide feedback or may not even have feedback. Those are a little higher price points, so may take a little more time to sell, but still 40 days is pretty long in this market. Have you done any price drops yet? You could also pay to have the properties pre-inspected, so the buyers see an inspection report.

    Getting feedback on all showings is not even remotely reasonable  only a rookie seller would expect this..  if its priced right it will sell period end of discussion.. feedback is useless..  the ONLY feedback is going to generally be negative and frustrate the seller.

    On my high end flips in Charleston  IE 1.5 mil to 2.0 mil there is a on line feedback from the showing agents that comes to us automatically our listing agent sets that up.. and as stated its more frustrating than helpful.

    IE 

    1. did you like the home                          No or yes if they dont write an offer its NO

    2. is it priced right                                  If they dont write an offer of course its priced too HIGH

    3. things you liked                                  House is nice but not a fit for our family

    4. things you did not like                        did not like the color of the Primary bedrooms bathroom and on and on.

    So bottom line if your not selling your over priced .. if its an odd floor plan or anything like that you should as the owner and with your brokers help understand that  and that its an impediment..  People all have opinions and reasons you go nuts chasing every one of them.

    95% of all feedback is negative and provides no value to anyone. If 100 people go through a property and 5 make offers, that means 95 of them had a negative view of the property.

  • Lien VuongBusiness Member
    Real Estate Agent · Boston, MA · Member since 2018 · 2k+ posts · 1k+ votes
    5y

    That is very poor services and perhaps the expectations of communication was not set in the beginning. I think it's time for you to have a productive conversation with her about what you're looking for in feedback, turnaround time, as well as deliverables for the weekend. When launching a new listing I make it good practice to set these protocols in place so everyone is on the same page on when to communicate and response time. It's a fast moving market so this 40 days on market message is a bit alarming.

  • Developer · Houston area · Member since 2020 · 56 posts · 26 votes
    5y

    Great responses guys!

    I much appreciate the responses. I have learned that referrals are not always true and I need to vett the individuals/realtors out properly and better.

    I have also learned that I need to breakdown my designs into a format spreadsheet report that captures all associated costs related to details in the beginning stages and not wait on my realtor to ask for the report. A less experience realtor won’t know. banks are also asking for the details. Especially since my full build projects are over $500k.

    Bennie

  • Jonathan GreeneBusiness Member
    Real Estate Consultant · Madison, NJ · Member since 2016 · 6k+ posts · 7k+ votes
    5y

    If you are building to sell, you should have all of that prepared in advance as part of the listing package. I agree the agent should have not listed it without it, but too many sellers or buyers try to remove their own responsibility from the equation. You accepted the referral from a friend without doing your own due diligence or asking questions. You were not prepared as the seller to go on market if there are things she has to ask for. And I agree with everyone, if you are 40 days on market right now and not selling, it is 100 percent not her fault, it's the price.

  • Developer · Houston area · Member since 2020 · 56 posts · 26 votes
    5y

    Market is strange 

    I just sold a same house, same design same sale costs in 26 days. Only difference was that one was 2 acres. So, I don’t think I’m over priced. 
    This one is 3.5 acres. More land but less trees.

    Bennie 

  • Troy GandeeBusiness Member
    Real Estate Broker · Charleston, SC · Member since 2013 · 794 posts · 454 votes
    5y

    I agree with @Jay Hinrichs on that. I know I sure don't have the time to fill out feedback requests at the end of the day. And even if I tried, I wouldn't remember much about the home. When I'm the listing agent, I only expect about 1/2 the buyer's agents to even submit feedback and take all that with a grain of salt. Our local MLS board has considered removing the feedback feature altogether. It can cause confusion and show the buyer's hand prematurely. If the buyer's agent submits feedback saying it's "priced just right" and then makes us a low offer, I know we probably have room to counter them. It's good and bad. It can also just be misleading to a seller. Most buyer's and their agents haven't researched your particular home, so they wouldn't be likely to judge a fair market value in a 15 minute showing. Much less, if they've barely read the listing and plan to see 10 more that day.

  • Jay HinrichsBusiness Member
    Real Estate Consultant · Summerlin, NV · Member since 2014 · 45k+ posts · 66k+ votes
    5y
    Originally posted by @Troy Gandee:

    I agree with @Jay Hinrichs on that. I know I sure don't have the time to fill out feedback requests at the end of the day. And even if I tried, I wouldn't remember much about the home. When I'm the listing agent, I only expect about 1/2 the buyer's agents to even submit feedback and take all that with a grain of salt. Our local MLS board has considered removing the feedback feature altogether. It can cause confusion and show the buyer's hand prematurely. If the buyer's agent submits feedback saying it's "priced just right" and then makes us a low offer, I know we probably have room to counter them. It's good and bad. It can also just be misleading to a seller. Most buyer's and their agents haven't researched your particular home, so they wouldn't be likely to judge a fair market value in a 15 minute showing. Much less, if they've barely read the listing and plan to see 10 more that day.

    Ya I dont like that feature at all..  more frustration than true market feed back.. if someone likes your home they make an offer end of story right ?

  • Wale LawalBusiness Member
    Real Estate Broker · Houston | Dallas | Austin, TX · Member since 2018 · 5k+ posts · 2k+ votes
    5y

    @Bennie Leija sorry about your frustration with your Realtor.

    Real Estate Agent have Fiduciary Duties to their clients, they are:

    • Loyalty.
    • Obedience.
    • Disclosure.
    • Confidentiality.
    • Reasonable Care and Diligence.
    • Accounting.

    Something is obviously missing or lacking here. 

    How experience is your Realtor selling New Construction? As you mentioned inexperience/new Realtors will not understand the steps and designs.

    You need to identify and work with an ON-FIRE Agent. They will make your life easier and save you from this kind of headache.

    ON-FIRE Agent means they are:

    O - Organize (The Investor-Agent must be well-organized)

    N - Network (The Investor-Agent must be well networked with other Real Estate professionals like Lenders, Appraisers, Property Managers, Inspectors, Insurance Agent, Contractors, etc)

    F - Focus (The Investor-Agent MUST Focus on YOU)

    I - Investor/Investment-Savvy (MUST be INVESTMENT SAVVY)

    R - Responsive (Must Be responsive and answer your call/text)

    E - Experience (Must be an investor or have experience working with investors)

    Savvy Agents will put your interest first and not theirs. 

    Goodluck

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