Are all commercial real estate agents like this?

Are all commercial real estate agents like this?

Member since 2018 · 71 posts · 50 votes

I recently purchased a commercial real estate property and on the verge of closing. I am interested in investing in more properties so for the past three months, I have been constant on the look out and looking for properties on Loopnet and Crexi. For any property that looks interesting, I am sending the broker an email and if I don't get a response, sending an LOI and proof of funds to qualify my intent to purchase. Here is where I am getting frustrated. More than 75% of the emails and LOIs are going unanswered. I am scratching my head as to whether the property is sold and the listing services aren't updated, or the broker is just plain lazy and doesn't care. And almost all of these brokers are representing big name companies like SRS, Marcus & Millichap, Horvarth... etc.

This also makes me wonder if I should ever engage a broker when I want to sell my property in the future? If all they are doing is listing it on Costar and Crexi and twiddling their thumbs, why can't I just do the damn thing myself? If they aren't responding to interested buyers, they are being nothing but cockblocks - I am probably better off selling it myself. 

Now that my rant is over, how do I get better response to my queries from these brokers? My apologies in advance to all those responsible and responsive CRE brokers who are good at their job. Obviously you are a minority - based on my anecdotal experience.

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Full time investor · Cincinnati, OH · Member since 2013 · 405 posts · 312 votes
5y

I am baffled at the question. If I see a deal good enough to pursue, I will not lose it.  I will get a hold of the agent one way or another.  I will call their colleagues, their broker, I've even called their previous employers.  In a recent transaction, the agent verbally accepted our offer but for whatever reason refused to send us a contract.  I tried having other people contact him and same deal.  I finally got my agent to put the offer in and he finally sent him the contract.  I have also threatened to call the property owner and let them know that their agent sucks.  That certainly gets their attention.  First mover advantage has made me a lot of money over the years.  Be relentless.  Send your balance sheet with your offer if that helps.  I got a hold of an agent early Sat morning for a listing that went live late Friday night.  Everyone else waited until Monday and some offered $200k higher than my accepted contract price.  Sending an email and waiting is not how you get deals done boss.

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  • Investor · Orlando · Member since 2020 · 96 posts · 31 votes
    5y

    Try a phone call. If that still doesn’t work then send a letter directly to the property owner letting know of your interest and lack of response from their broker.

  • Real Estate Agent · Salt Lake City, UT · Member since 2018 · 247 posts · 247 votes
    5y

    If you’re confident they aren’t presenting your offers, I would go directly to the broker, regional manager, whoever is responsible to the agent, and lodge your complaint. I would also threaten to report the agent to the state board that governs real estate licensing. By law, licensed individuals are required to present all offers to purchase, regardless of who they come from or how unrealistic they might be. 

    If you’re sending LOIs and proof of funds and still not getting any response, that’s a huge problem and potential ethical violation. Unfortunately there are some established agents who think they’re doing right by their clients by filtering out buyers they’re not familiar with. That can sometimes be true, but that doesn’t excuse them from their obligation to present the offer and reply to you with the seller’s response. Start complaining and take it as high up as you need to go until these brokerages take you seriously. 

    I’d also add, a lot of times deals on LoopNet and Crexi are already under contract and the agents just never bother to update the listings. But even so, they should still be communicating with you and presenting offers. 

  • Member since 2018 · 71 posts · 50 votes
    5y

    @Cason Acor this is great advice. I was thinking along the same lines because what these agents are doing is hurting their clients - a clear violation of their fiduciary responsibilities. I sent the LOIs through Crexi for several of them and through email for a few of them. I will go back and escalate to their management up the chain.

    And also I agree many of them are probably out of the market but not updating the listing is a gross waste of everyone’s time evaluating the properties - I would rather spend that 30 mins on a different property that’s available in the market.

    Thank you.

  • Russell BrazilBusiness Member
    Moderator
    Real Estate Agent · Washington, D.C. · Member since 2012 · 17k+ posts · 30k+ votes
    5y

    Have you ever actually picked up the phone to talk to someone?

  • Investor · Woodbury, MN · Member since 2019 · 41 posts · 33 votes
    5y

    @Prithvi Sri

    Commercial is very relationship-driven. It takes a lot of effort to get to know the brokers and for them to get to know you. Sending an email with an LOI and proof of funds is, unfortunately, generally not enough.

    Give them a call. If it goes to VM tell them who you are and that you’d like to meet them. Suggest lunch or coffee or whatever. Go to their office and knock on the door. Say hi. Ask about their family and get to know them better. Send them year-end cards or baskets. Be present.

    Good broker relationships take time and can be very fruitful.

    Many of these deals take months to close, and these agents make money off of commissions. The sales process can also be very drawn out and tiring for them

    And for the sellers, and so they will present those offers from teams or investors they are sure can transact and try to filter out tire kickers.

  • Member since 2018 · 71 posts · 50 votes
    5y

    @Russell Brazil, I forgot to mention - a phone call is the first thing I do before sending an email. But as we all know, very rarely do people pick up the phone call - especially an out of state phone call. So I do leave a VM and then send the email. Perhaps I should’ve been more clear, but then... I was ranting 😄

  • Member since 2018 · 71 posts · 50 votes
    5y

    @Israel Garavito,

    Good point Israel. Makes sense to build that rapport and agreed that it takes time. That said, I don’t think it’s a lot to expect someone representing the seller to be a tad more responsive. Granted things take a long time in this business but leaving no stone unturned also yields fruits.

    The 1.5M cash purchase I'm closing in a week - it started with a phone call. The seller's agent was upfront with me that most buyers like me who never invested on CRE before are rarely successful in closing the first deal - yet he was cooperative saying it's his responsibility to present the offers. It took us almost two and half months and went through a lot of ups and downs but in the end, it's all working out. Him taking my call and giving me the benefit of doubt is what's helping him close a deal that he's been trying to close for almost a year.

  • Real Estate Broker · Portland, OR · Member since 2019 · 4k+ posts · 2k+ votes
    5y

    Well, an offer comes out of the blue with no proof of funds from someone you've never heard of, how would you react?

    I'm not justifying what brokers do and, yes, some of them are lazy (the post and pray guys) and conniving (hiding a listing so they can get both sides).  Believe me, I cringe when I call myself a broker sometimes.

    Think you need to present a resume and get a POF ready. Then call the brokers to intro yourself. If they get a good listing, they have a short list.

  • Real Estate Agent · Salt Lake City, UT · Member since 2018 · 247 posts · 247 votes
    5y

    @Steve Morris he literally said in his post that he provides proof of funds with his offers. 

  • Full time investor · Cincinnati, OH · Member since 2013 · 405 posts · 312 votes
    5y

    I am baffled at the question. If I see a deal good enough to pursue, I will not lose it.  I will get a hold of the agent one way or another.  I will call their colleagues, their broker, I've even called their previous employers.  In a recent transaction, the agent verbally accepted our offer but for whatever reason refused to send us a contract.  I tried having other people contact him and same deal.  I finally got my agent to put the offer in and he finally sent him the contract.  I have also threatened to call the property owner and let them know that their agent sucks.  That certainly gets their attention.  First mover advantage has made me a lot of money over the years.  Be relentless.  Send your balance sheet with your offer if that helps.  I got a hold of an agent early Sat morning for a listing that went live late Friday night.  Everyone else waited until Monday and some offered $200k higher than my accepted contract price.  Sending an email and waiting is not how you get deals done boss.

  • Member since 2018 · 71 posts · 50 votes
    5y

    @Ash Patel

    I forgot to mention that I always call first. It takes far less time to write and email or prepare an LOI. Nevertheless, some agents are hard to get a hold of. I like your suggestion of casting a wider net and reaching out to the property owners. That's a good idea. Thanks for the inputs.

  • Rental Property Investor · Boston, Massachusetts (MA) · Member since 2016 · 2k+ posts · 2k+ votes
    5y

    @Prithvi Sri congrats on the upcoming purchase, first one is the hardest. I'm curious what kind of message you leave on the phone call? If you post here we can pick it apart---I mean, give you valuable feedback :)

    I've found conveying a sense of competence/qualifications in the message will get more responses. Harder when you are newer And I bet you are already doing this but saying something like:

    "Hi PS here. Accredited investor Principal of YADAYADA llc. just closed X  at 1.5M in Y area and have portfolio relationships with BLAH bank and BLAH bank. Looking to expand in area. Saw the listing of  "UNICORN ARMS" at 123 Main St. and wanted to ask a few quick questions/take a look at the proforma. Not working with a broker in this area yet. Happy to sign NDA you can reach me at...."

    I'd be shocked if you don't get a call back, even to tell you its off the market.

  • Member since 2018 · 71 posts · 50 votes
    5y
    Jonathan,
    Thanks for the feedback. I wish my VMs are as comprehensive. They weren't. Basically my VM was, "Hey, I am an investor interested in the property, and would like to send an LOI. Please give me a call back, and look for an email from me". And follow-up with the email, LOI. 


    Originally posted by @Jonathan R McLaughlin:

    @Prithvi Sri congrats on the upcoming purchase, first one is the hardest. I'm curious what kind of message you leave on the phone call? If you post here we can pick it apart---I mean, give you valuable feedback :)

    I've found conveying a sense of competence/qualifications in the message will get more responses. Harder when you are newer And I bet you are already doing this but saying something like:

    "Hi PS here. Accredited investor Principal of YADAYADA llc. just closed X  at 1.5M in Y area and have portfolio relationships with BLAH bank and BLAH bank. Looking to expand in area. Saw the listing of  "UNICORN ARMS" at 123 Main St. and wanted to ask a few quick questions/take a look at the proforma. Not working with a broker in this area yet. Happy to sign NDA you can reach me at...."

    I'd be shocked if you don't get a call back, even to tell you its off the market.

  • Rental Property Investor · Boston, Massachusetts (MA) · Member since 2016 · 2k+ posts · 2k+ votes
    5y

    @Prithvi Sri Ok, yes I think thats part of it! And saying you will send an LOI without having any pro-forma information is probably producing an eye roll and a push of the delete button. Might be different now that you have the property closed, but try something like the script i gave you and I bet the responses are much better. Your goal is to signal 1) you know what you are doing and CAN CLOSE 2) you won't waste their time and 3) The overall relationship is potentially worth at least a callback

  • Joel OwensBusiness Member
    Moderator
    Real Estate Broker · Canton, GA · Member since 2010 · 15k+ posts · 11k+ votes
    5y

    Most listing companies make money on VOLUME.

    Because of the split to the company and the split to the team they often make very little money per transaction. So they are often overstretched with resources to reply to offers or buyers.

    I think when we last conversed was a few years back. I think you were after smaller balance MTNL but not sure. Some listing companies leave listings up as bait to lure in buyer calls when they know the diamond property sold long ago. 

  • Member since 2020 · 15 posts · 9 votes
    2y

    Just logging in to say I feel your pain.  I used to think residential brokers/agents were a terrible bunch, but commercial is another level of lazy/corrupt.  My experience is the exactly the same as yours, but guess we just have lots more effort and/or expense to even have data to begin to consider a deal.  One bright point is usually in any arena, the more difficulty middlemen create, the fewer investors you’ll have to compete against.

  • Chris MasonPro Member
    Moderator
    Lender · CA · Member since 2015 · 9k+ posts · 10k+ votes
    2y

    This is on a commercial property. Takes me like 5 seconds to pull. Your mortgage person can do it, too. The "mail address" is where the property tax bill goes.

    Add to that LOI "CC: Owners of the ABC Trust" or "CC: Owners of 123 Property LLC," and date it when you send the email. So you've notified the listing broker you will be sending that document to the owners/sellers, they've now got no grounds to complain, you were totally transparent. Then go ahead and place that document (LOI and PoF) in an envelope and mail it to the PO Box in Pennsylvania, again dated the current date. 9 times in 10, this is where all their other bills go, so it's a mailing address they actually check.

    If the listing broker is doing their job, then there's no harm and no foul. If they aren't, then they will have to answer to their seller as to why they had to get this LOI and PoF via snail mail across the country 3 days later, and why they are holding onto offers and keeping it a secret, etc?

  • Michael K GallagherBusiness Member
    Real Estate Agent · Columbus OH · Member since 2018 · 1k+ posts · 1k+ votes
    2y

    @Prithvi Sri brokers get inondated every day with mostly BS, your are likely just getting caught up in that filter.  Its been mentioned here before but picking up the phone means even more in commercial than it does in residential.  

    As an aside if you are purchasing commercial properties why are you not working with a buyer's broker rep?  They likely will have relationships with most of these listing agents you are reaching out to, and like in any real estate transaction its always well worth it to have someone in your corner.  if you are looking for and wanting a level of service, it could be worth building that relationship now on the buy side.

  • Investor · Fairfax, VA · Member since 2015 · 1k+ posts · 796 votes
    2y

    Welcome to the world of Commercial Real Estate where anything goes! Brokers don't have the time to answer every call as there are a lot of tire kickers out there! Be relentless on your search! I usually come in representing myself as a big time landlord (although I am not). For example: we are looking to add to our portfolio of Class A real estate and we would love to take a look at this property immediately because it meets our criteria. Please let us know your availability for a phone call. Sincerely, abc realty LLC.

    Also in your LOI add your banker, title company contact, or anyone else on your team that helps to complete your transactions. Puff up your chest and proceed forth and you will get noticed.

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