San Diego, CA · Member since 2017 · 105 posts · 55 votes
When looking to rebrand a value-add apartment complex, often a property name change is involved, and even sometimes an address change is involved. What are the steps you take to effectively change the name? I've not been able to find much information in the specific markets where we're implementing this change. Here's what we've done in the past, I'd love to hear additional thoughts:
1. Change sign on property, and inform residents of change
2. Reach out to state secretary of state to see if any dba "doing business as" changes are needed. Update dba with bank in order to deposit rent checks
3. Reach out to let police and fire department know of changes so they can effectively respond to calls
4. Update Google Places/Maps with name change
If anyone has gone through an address change, I'd be interested in hearing the steps involved with that process.
Syndication Expert and Investor · Indianapolis, IN · Member since 2016 · 591 posts · 808 votes
5y
That's a good list. I would also add a comprehensive marketing plan and strategy. Website, SEO, online listings, print ads, etc will all need to be updated and a concentrated push may be required to get the word out that the property has been sold, under new management, re-branded, and better than ever.