Off market marketing strategies

Real Estate Agent · Houston, TX · Member since 2020 · 9 posts · 2 votes

Hi I’m Tyler, and I’m trying to find an off market deal in the Houston area. What’s the best strategy to do so, and what platforms are the best and easiest to use. I’ve talked with yellow letters for mail outs, so that’s covered, but what about cold calling? Should I do both. Facebook ads or google ads? Which gets the best results. Thank you in advance!

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Lauren CutchenBusiness Member
Real Estate Agent · The Woodlands, TX · Member since 2019 · 185 posts · 79 votes
4y
@Tyler Williams
Wholesaler lists
Probate lists
Join Facebook groups
Contact divorce attorneys
Property management companies
Foreclosures
Pre-foreclosures
County auction
Networking
Direct mailers
Drive for dollars
Start thinking differently and get creative.
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Yogev Lifchin
Specialist · Krakow, Europe · Member since 2019 · 87 posts · 25 votes
1y
Over the past three years, I've been using most of the major off-market techniques.

A standout method is always pulling data and feeding it into a call center to generate off-market leads. In my opinion, this is far more effective than texting, which often feels like a constant game of cat and mouse with phone carriers.
it is relativly simple and although costing money it is relativly the more cost effective one. Do also expect a lot of fluff leads in this method

The two best strategies I know are inbound methods: direct mail and Google Ads.

Direct mail can be costly, but it can also lead to deeply discounted properties.

Google Ads, on the other hand, doesn’t require data extraction like calls, direct mail, or texting. However, it does require solid expertise in digital marketing to achieve positive results. These days i'm all in for Google Ads
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