Hey @Nico Terruso We're running Motived Seller FB ads. Generally, we're seeing great results with clients who work on their branding and authority building in the local market. What I mean by that is - not just focusing on getting the leads at the very start. Instead, focus on establishing an authority in your area and building an audience. This is usually done through a series of videos (we provide the scripts) before telling them to sell their house to you over your competitors.
Other clients, who don't feel comfortable recording videos, can still get good results but it's done through images / infographics and other content that helps build your brand and authority.