August 2025 U.S. Rental‑Market Deep‑Dive

A data‑driven look at every US market and state (average rent, change in rent, days on market) – and how to lease faster than the market average

1. National pulse

Metric	July 2025	August 2025	MoM Δ
Average asking rent	$1,909	$1,912	▲ 0.2 %
Listings on market	235,917	241,318	▲ 2.3 %
Average Days on Market (DOM)	51 days	51 days	flat

Interpretation: Rents nudged higher for the first time since April, even as supply climbed. The stalemate between resilient household formation and a steady flow of new multifamily deliveries kept the national DOM unchanged.

2. Region‑level story

Census region	Avg. rent	MoM Δ	Avg. DOM
Northeast	$2,215	▼ 1.9 %	58 days
Midwest	$1,376	▲ 0.5 %	50 days
South	$1,841	▲ 0.6 %	52 days
West	$2,250	▲ 0.8 %	46 days

What’s moving the needle?

• West rebound – Dense tech hubs (Denver, Seattle, SLC) posted firm rent gains despite elevated completions.
• Northeast pull‑back – Boston and New York softened as student leasing slowed earlier than usual.
• Sunbelt steadies – Florida remained a tale of two coasts: Miami up, Tampa still sliding, but overall Southern rents ticked higher.
  
  

3. State‑by‑state & every metro detail (August 2025)

Below you’ll find every single market or state.

City (or entire state) / average rent / rent change month over month / DOM

Alabama

• All – $1,495 (▲ 3.1 %, DOM 53)
  
  

Alaska

• All – $1,950 (▲ 5.4 %, DOM 42)
  
  

Arizona

• Phoenix – $1,940 (▼ 2.0 %, DOM 49)
  
  

Arkansas

• All – $1,400 (– 0.0 %, DOM 47)
  
  

California

• Los Angeles – $2,915 (▲ 0.5 %, DOM 57)
  
  
• Sacramento – $2,178 (▼ 0.8 %, DOM 50)
  
  
• San Diego – $3,135 (▲ 1.1 %, DOM 49)
  
  
• San Francisco – $3,495 (▲ 1.2 %, DOM 55)
  
  
• San Jose – $3,350 (▼ 2.0 %, DOM 58)
  
  

Colorado

• Denver – $2,250 (▲ 2.3 %, DOM 41)
  
  

Connecticut

• New Haven – $1,950 (▲ 0.0 %, DOM 54)
  
  

Delaware

• All – $2,000 (– 0.0 %, DOM 46)
  
  

Florida

• Jacksonville – $1,657 (▼ 1.1 %, DOM 50)
  
  
• Miami – $3,250 (▲ 1.6 %, DOM 53)
  
  
• Orlando – $2,000 (– 0.0 %, DOM 45)
  
  
• Tampa – $2,200 (– 0.0 %, DOM 47)
  
  

Georgia

• Atlanta – $2,032 (▼ 0.7 %, DOM 71)
  
  

Hawaii

• All – $3,195 (▼ 2.3 %, DOM 50)
  
  

Idaho

• Boise – $1,825 (▼ 1.1 %, DOM 38)
  
  

Illinois

• Chicago – $1,768 (▲ 0.9 %, DOM 55)
  
  

Indiana

• Indianapolis – $1,550 (▲ 0.9 %, DOM 48)
  
  

Iowa

• All – $1,325 (▲ 0.7 %, DOM 45)
  
  

Kansas

• All – $1,300 (▲ 0.4 %, DOM 47)
  
  

Kentucky

• Louisville – $1,275 (▲ 0.7 %, DOM 54)
  
  

Louisiana

• New Orleans – $1,675 (▲ 0.0 %, DOM 59)
  
  

Maine

• All – $2,013 (▼ 1.6 %, DOM 62)
  
  

Maryland

• Baltimore – $2,550 (▲ 0.4 %, DOM 49)
  
  

Massachusetts

• Boston – $2,833 (▼ 0.8 %, DOM 56)
  
  

Michigan

• Detroit – $1,475 (▲ 1.0 %, DOM 51)
  
  

Minnesota

• Minneapolis–St Paul – $1,600 (▲ 0.0 %, DOM 57)
  
  

Mississippi

• All – $1,400 (▲ 0.0 %, DOM 56)
  
  

Missouri

• Kansas City – $1,475 (▲ 0.0 %, DOM 46)
  
  
• St. Louis – $1,475 (▲ 0.0 %, DOM 46)
  
  

Montana

• All – $1,650 (▼ 1.8 %, DOM 44)
  
  

Nebraska

• Omaha – $1,275 (▲ 0.0 %, DOM 43)
  
  

Nevada

• Las Vegas – $1,875 (▲ 1.4 %, DOM 38)
  
  

New Hampshire

• All – $2,000 (▼ 2.5 %, DOM 58)
  
  

New Jersey

• Newark metro – $2,192 (▲ 0.6 %, DOM 49)
  
  

New Mexico

• Albuquerque – $1,700 (▼ 1.7 %, DOM 39)
  
  

New York

• New York City – $2,950 (▼ 0.8 %, DOM 60)
  
  

North Carolina

• Charlotte – $2,144 (▲ 7.2 %, DOM 50)
  
  
• Raleigh–Durham – $1,895 (▲ 0.6 %, DOM 51)
  
  

North Dakota

• All – $1,300 (▲ 0.0 %, DOM 42)
  
  

Ohio

• Cincinnati – $1,425 (▲ 0.7 %, DOM 48)
  
  
• Cleveland – $1,425 (▲ 0.7 %, DOM 48)
  
  
• Columbus – $1,425 (▲ 0.7 %, DOM 48)
  
  

Oklahoma

• Oklahoma City – $1,295 (▲ 0.0 %, DOM 55)
  
  

Oregon

• Portland – $1,975 (▼ 1.8 %, DOM 55)
  
  

Pennsylvania

• Philadelphia – $1,925 (– 0.0 %, DOM 52)
  
  
• Pittsburgh – $1,925 (▲ 0.0 %, DOM 52)
  
  

Rhode Island

• Providence – $2,100 (▲ 0.0 %, DOM 53)
  
  

South Carolina

• Charleston – $1,895 (▲ 0.0 %, DOM 59)
  
  

South Dakota

• All – $1,200 (▲ 0.0 %, DOM 42)
  
  

Tennessee

• Memphis – $1,800 (▲ 0.0 %, DOM 48)
  
  
• Nashville – $1,800 (▲ 0.0 %, DOM 48)
  
  

Texas

• Austin – $1,950 (▼ 1.5 %, DOM 51)
  
  
• Dallas–Fort Worth – $2,000 (▼ 0.0 %, DOM 50)
  
  
• Houston – $1,900 (▼ 0.0 %, DOM 52)
  
  
• San Antonio – $1,900 (▼ 0.0 %, DOM 51)
  
  

Utah

• Salt Lake City – $1,900 (▼ 1.0 %, DOM 41)
  
  

Vermont

• All – $2,100 (▼ 1.4 %, DOM 64)
  
  

Virginia

• Richmond – $2,025 (▼ 0.9 %, DOM 41)
  
  
• Virginia Beach – $2,025 (▲ 0.0 %, DOM 51)
  
  

Washington

• Seattle – $2,200 (▼ 0.9 %, DOM 52)
  
  

West Virginia

• All – $1,200 (▲ 2.1 %, DOM 52)
  
  

Wisconsin

• Milwaukee – $1,525 (▲ 0.0 %, DOM 47)
  
  

Wyoming

• Cheyenne – $1,395 (▼ 3.5 %, DOM 17)
  
  

4. How to make sure you beat the market

Lever	What to do	Income impact
1. Right‑price from day 1	AI pricing can benchmark your home against real‑time listings, and gives you recommended price changes. If you miss on Day 1, make adjustments quickly.	Cuts average DOM substantially; worth up to 1 month of extra rent.
2. Magazine‑quality photos	Use an instant AI photo grader so you get honest feedback on your photos.	Can cut DOM by ½ month so you get leased earlier.
3. Broadest tenant reach	Syndication to 30+ top sites (including Zillow, Redfin, Apartments.com); reach a broad renter pool.	Keeps vacancy below the national average in this data (≈4.5 %).

Bottom line: In a world where rents are flat and lease‑up times are creeping up, shaving 2 to 4 weeks off marketing time (earning thousands more) and squeezing an extra 5 % in rent is the difference between positive and negative cash‑flow. Make sure you make the right moves.

5. Explore the data yourself

Need visuals or deeper cuts (ZIP‑code clusters, bedroom splits, etc.)? Let me know and I’ll spin them up.

Data source: Zillow