A question for investors + end buyers

Real Estate Agent · Scottsdale, AZ · Member since 2025 · 2 posts · 2 votes

Hi!
I'm pretty new to wholesaling and I'm wondering, as an end buyer and investor, what differentiates a "good" wholesaler vs the dozens of calls you get? I'm doing my fair share of prospecting, and am looking for ways to stand out. Thanks for any tips! :)

Much appreciated!

Brinley Suppes

New Western

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Izaiah Barba

Wholesaler · Portsmouth NH · Member since 2019 · 222 posts · 97 votes

11mo

Hey Brinley! There are three main things in my opinion that I look at that differentiate a good wholesaler from ones that can improve.
Essentially, good wholesalers provide as much information as possible on the property, so it is very easy for me to make a decision on whether it is a good deal or not.
Also, the information is accurate, which helps me avoid doing unnecessary homework, since I can trust that the wholesaler is providing the right details and laying out everything I need to know about the property to determine if it is a good deal.
They are also getting it at a price that makes sense, so they know how to run their numbers.

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Greg Kasmer
Rental Property Investor · Philadelphia, PA · Member since 2021 · 782 posts · 505 votes
11mo
@Brinley Suppes - Using realistic comps (same square footage, bed/bath count, w/in 6 months) as well as providing reasonable renovation estimates goes a long way to standing out as a wholesaler. Good Luck!
1 Reply
Caleb Brown
Real Estate Agent · Kansas City · Member since 2018 · 4k+ posts · 3k+ votes
11mo
I like wholesalers that are straightforward. They price deals that works for everyone, not trying to squeeze every cent out of a deal. They have plenty of photos so you can run #'s beforehand and do showings before offers. Some wholesalers provide the ARV and rehab others don't, you can go ether way with this. If you do provide those be conservative, let the buyers verify their own numbers. Also I like wholesalers that get a variety of deals, if you only get "deals" in war zones it'll be tough to get going.
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Elealeh Fulmaran
Specialist · Member since 2025 · 483 posts · 270 votes
11mo
Stand out by being the wholesaler investors trust and can underwrite in minutes: lead with clean numbers (address, photos, honest ARV comps, rehab line items, rent if relevant), clear access instructions, and real timelines. Be upfront about hair on the deal and price it to move so your buyer can still profit. Use your own title company, send the contract and assignment terms early, and don't play games with daisy chains. Segment your buyer list by buy box and only blast to those who actually buy that product. Then follow through: answer the phone, hit deadlines, and send post‑closing updates so they know you're legit.
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David Krulac
Mechanicsburg, PA · Member since 2013 · 3k+ posts · 2k+ votes
11mo
Two types of the wholesalers, I've seen are worthless.
1. They have no idea of the value as-is, no idea of the ARV, and no idea of the costs of rehab. They over value the as-is, under estimate the rehab costs, and over inflate the ARV. Their deals are NO deals.
2. Wholesalers who do both fix and flip them self and wholesaling only the junk properties that they already know are dogs. They keep all the cream for themselves and peddle the garbage.
Don't be them. Know your numbers.
1 Reply
Izaiah Barba
Wholesaler · Portsmouth NH · Member since 2019 · 222 posts · 97 votes
11mo
Hey Brinley! There are three main things in my opinion that I look at that differentiate a good wholesaler from ones that can improve.
Essentially, good wholesalers provide as much information as possible on the property, so it is very easy for me to make a decision on whether it is a good deal or not.
Also, the information is accurate, which helps me avoid doing unnecessary homework, since I can trust that the wholesaler is providing the right details and laying out everything I need to know about the property to determine if it is a good deal.
They are also getting it at a price that makes sense, so they know how to run their numbers.
1 Reply
Mohammed Rahman
Real Estate Broker · New York, NY · Member since 2020 · 2k+ posts · 1k+ votes
10mo
Hi Brinley!
A few things that really make a difference:
1) They respect buy boxes. Sending deals that actually match a buyer’s criteria goes a long way.
2) They know the deal beyond the headline numbers. Realistic ARV comps, conservative rehab estimates, and a clear explanation of why the deal works (or what could break it).
3) They’re transparent. Calling out risks, tenant issues, layout problems, or zoning quirks upfront builds credibility. Buyers don’t expect perfection — they expect honesty.
4) They’re organized and professional. Clean deal summaries, photos, access details, and quick follow-ups matter more than fancy marketing.
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Francesca Carle
Wholesaler · AZ · Member since 2026 · 7 posts · 1 vote
8mo
Really valuable advice. Thank you everyone!
0 Reply
Patrick O'SullivanBusiness Member
Property Manager · Phoenix, AZ · Member since 2024 · 551 posts · 210 votes
8mo
From a buyer's perspective, the wholesalers who stand out are the ones who make my life easier. If I can look at your email and quickly understand the deal with solid comps, realistic ARV, honest rehab estimates, good photos including the ugly stuff, and clear access instructions, you are already ahead of most people.

Accuracy is huge. I do not mind if a deal does not work for me, but I do mind if the numbers are clearly inflated. Conservative underwriting builds trust fast.

Also, sending deals that actually fit someone’s buy box goes a long way. If I have told you what I am looking for and you consistently send relevant opportunities, I am going to open your messages every time.

And honestly, transparency matters more than perfection. If there is an issue with the property, just say it. Most investors can handle problems. We just do not like surprises.

If you focus on being reliable and easy to work with, you will naturally separate yourself from the crowd.
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