What Do Investors Look for in a New Wholesaler?

What Do Investors Look for in a New Wholesaler?

Member since 2026 · 2 posts · 2 votes

I’m newer to the wholesale side of investment real estate and currently working on building my book of business with investors. I’m focused on off-market and distressed properties here in the Phoenix area.

For those of you who’ve been doing this for a while 
• What helped you most when you were first building your investor network?
• Any mistakes you wish you avoided early on?
• What made wholesalers stand out to you as an investor?

I’m here to learn, add value, and build real relationships, so any tips or insight would be greatly appreciated. Looking forward to connecting with more of you!

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  • Investor · Tampa, FL · Member since 2011 · 2k+ posts · 3k+ votes
    9mo

    Investors want good off market deals, everything else is fluff no one cares about. 

  • Wholesaler · Portsmouth NH · Member since 2019 · 230 posts · 98 votes
    9mo

    Hey Rayna! Great questions. Here’s my take:
    What helped me most when building my investor network was going to local REIAs. I recommend attending your local group in Phoenix and meeting investors in person to learn their buying criteria. Face to face conversations go a long way, especially in the beginning.
    What investors look for is accuracy and clarity. Do not inflate ARV or underestimate repair costs. If your numbers are consistently off, investors will lose trust. Also, know their buy box. Ask exactly what they want in terms of asset class, areas, price range, deal structure, etc. Then only bring them deals that truly fit. Quality over quantity. Providing complete and accurate information upfront also makes a big difference.
    Big mistakes to avoid are blasting every deal to every investor and overpricing your assignment fee on your first few deals. The spam approach hurts relationships, and pricing too high can slow momentum early on. Price it so the deal moves fast while still making sense for you.

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