Cold calling Florida markets — what are investors actually looking for in a qualified
Real Estate Consultant · Member since 2026 · 6 posts · 3 votes
Cold calling Florida markets — what are investors actually looking for in a qualified
2 Replies
- 4moRobert EllisBusiness MemberDeveloper · Miami, FL · Member since 2014 · 3k+ posts · 1k+ votes
Quote from @Mohab Adel:
Been doing a lot of cold calling across Jacksonville, Tampa, Lakeland and Sarasota lately and wanted to get the perspective of active buyers and wholesalers here.
When you receive a motivated seller lead from a cold caller — what information do you absolutely need to see before you'll act on it? Call recording, motivation, equity confirmation, condition?
Also curious — what's making a lead feel low quality to you right now in the Florida market specifically? Trying to understand what separates a lead worth acting on from one that wastes your time.
Would love to hear from people actively buying or wholesaling in Florida.
For me, the biggest thing is whether the lead gives enough information to make a quick buy/pass decision. Motivation matters, but I also want to know the property's condition, approximate timeline, occupancy, estimated repairs, and whether they've already talked to other investors. If those pieces are missing, the conversation usually turns into another qualification call instead of an underwriting exercise.
I've also found that a "less motivated" seller with realistic pricing is often a better opportunity than someone who says they're extremely motivated but has unrealistic expectations. The numbers usually tell the story pretty quickly.
Are you finding more success with owner-occupied properties right now, or are most of your conversations with absentee owners?
Section 8 Launch52 Reviews- Real Estate Consultant · Member since 2026 · 6 posts · 3 votes4mo
Quote from @Robert Ellis:
Quote from @Mohab Adel:
Been doing a lot of cold calling across Jacksonville, Tampa, Lakeland and Sarasota lately and wanted to get the perspective of active buyers and wholesalers here.
When you receive a motivated seller lead from a cold caller — what information do you absolutely need to see before you'll act on it? Call recording, motivation, equity confirmation, condition?
Also curious — what's making a lead feel low quality to you right now in the Florida market specifically? Trying to understand what separates a lead worth acting on from one that wastes your time.
Would love to hear from people actively buying or wholesaling in Florida.
For me, the biggest thing is whether the lead gives enough information to make a quick buy/pass decision. Motivation matters, but I also want to know the property's condition, approximate timeline, occupancy, estimated repairs, and whether they've already talked to other investors. If those pieces are missing, the conversation usually turns into another qualification call instead of an underwriting exercise.
I've also found that a "less motivated" seller with realistic pricing is often a better opportunity than someone who says they're extremely motivated but has unrealistic expectations. The numbers usually tell the story pretty quickly.
Are you finding more success with owner-occupied properties right now, or are most of your conversations with absentee owners?
Actually I find more success with absentee owners and rented properties. I consider it as a priority to ask about motivation because many people are tired from rental business.
Join the conversationCreate a free account to reply, vote on answers and follow this thread.