American Association of Private Lenders (AAPL) Conference Review

American Association of Private Lenders (AAPL) Conference Review

Lender · Los Angeles, CA · Member since 2009 · 1k+ posts · 2k+ votes

I just returned from the American Association of Private Lenders conference (AAPL) in Las Vegas and thought I’d write a review. If you loan your own money, perhaps run a fund, fractionalize, or otherwise accept money from others to lend, this is the organization for you and I can’t recommend it more highly.

The AAPL was created by a small group of attorney’s and hard and private money lenders in an effort to provide education, lobbying, organization, and adherence to a code-of-ethics to the non-institutional lending community. You can call this hard or private money, but no one seems to differentiate or care.

The AAPL has a small certification program and is rapidly expanding to provide at least an educational floor to the industry. Higher-level education and certification will follow. Those in attendance included a number of individuals who have never done a deal to fund managers with tens to hundreds of millions of dollars or more under their control. I’ll share that I was concerned before I attended, but I can tell you I was very comfortable at this event. Some material was over my head, some I could have taught, but the majority was very helpful.

The day before the official start of the conference was dedicated to a basic lending educational program. The speakers included a lending attorney a securities attorney, a fund manager, and an extremely experienced investor who also runs a fund. The topics included application processing and funding, underwriting, collections and foreclosure, building a successful private money business, private lending laws, securities, and the JOBS Act.

Aside from this information, was the unfettered access to some heavyweight attorneys that day and through the rest of the conference. I know I easily received my conference cost back in lending and securities attorney time. It was also nice to hear others ask questions I never would have thought of.

Day one began with a keynote address by Dr. Christopher Thornberg, a local economist here in southern California. Chris gave his take on the state of the economy, interest rates, and the housing market. I’ve heard him before and he sometimes drives me crazy, which he says is his intent, but I always enjoy him.

The rest of the day included presentations by a group of distressed note sellers, with specific recommendations on strategies and their intermediate outlook for this market, as well as presentations on the use of technology in lending, legal structures and asset protection, Dodd-Frank/CFPB, and alternative financing.

The alternative financing discussion was interesting because there was a presentation by a bank that loan's money to HML's that loan to flippers. Their rates are low (~6%), but so was their LTV and minimum loan requirements. There was also much discussion about how the hedge funds are buying up non-performing notes, what they're doing lately with their SFH portfolios, as well as where the flipping industry is heading.

Then came the best part; the evening reception where we all got to meet and get to know each other. I hung out with Don Konipol for a while. If you can’t tell by his threads here, Don is not only very knowledgeable but also a riot. Attendance ranged from newbies who have never done a deal to some huge fund managers. Everyone would give you time. Many of us shared our lending criteria and also recommendations about growing our businesses. I liked that some of us have similar lending criteria while others thought the other was crazy!! For me, it was validation as well as some new ideas. I liked that.

The next day included a presentation by Eddie Speed, on the note market. Unfortunately, he went very fast and was hard to follow at times. Then, in another room, a number of lending attorneys shared war stories with specific recommendations on how to avoid litigation. (Do any of you use a 1003 Residential loan app for a business purpose HML?)

I find that attorneys have all the ammunition to scare the daylights out of everyone because that’s all they see and do. In reality, when they asked the room who had ever been sued, only two people in very large room of very active investors raised their hands. Here too, was an opportunity for more legal advice from those in the trenches.

The last presentation I attended was a basic presentation by Equity Trust on SD retirement plans. Frankly, it was a bit too basic for most of the crowd but others and I were able ask some harder questions. The conference ended that evening but there was an additional free note seminar the next day by Eddie Speed.

Eddie has obviously been there and done that and did not disappoint. It was clear however, that the intent of this seminar was to get you to sign up for one of his three-day seminars. When we asked one of his helpers if the three-day seminar included access to his outsourcing references (i.e. the Rolodex you need to really follow his teachings) we were told informally that for this you have to sign up for mentoring, which was never mentioned, to the tune of between $20k to $30K. The specific response was, “Why would we give that out for an $800 seminar?” Is it worth it? Who knows?

On the whole, if you loan or want to loan, I can’t recommendation the AAPL more highly. You don’t have to be a member to attend the conference but I was so impressed and appreciative, I’m glad I became a member as well, just to provide my support. I also walked away with a 2” stack of business cards from some heavyweights I can now call.

Jeff

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Investor · Springboro, OH · Member since 2015 · 32 posts · 15 votes
11y

 @Jeff S. GREAT information and how ironic you just wrote the book on the answer to the age old question....

"How do I find Private Money lenders?"  

Answer: Step 1 Identify when the AAPL conference is held in Las Vegas, Step 2 Stand outside of the door with Investor Packets Step 3 Hand out packets along with business card to everyone as they leave the conference Step 4 Fly home and realize that everything that happens in Vegas stays in Vegas Step 5 Find the next conference somewhere else and repeat Step 2!

Best Regards,

Jon Krachenfels

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  • CA · Member since 2011 · 762 posts · 182 votes
    12y

    Terrific information Jeff. Thanks!

  • Investor, Entrepreneur, Educator · Springfield, MO · Member since 2009 · 21k+ posts · 12k+ votes
    12y

    Great report Jeff! I love good seminars, even had the opportunity to speak at one national convention, but not in lending.

    Let me guess, don't use a 1003 for HMLs.

    So, 30K from Eddie, geeez, I might start giving seminars, LOL :)

    Where did the see the flipping industry going?

    I'll look them up! Thanks again. :)

  • Doug SmithPro Member
    Lender · Tampa, FL · Member since 2013 · 2k+ posts · 2k+ votes
    12y

    Thanks, Jeff. I'm speaking on a panel in early December in Scottsdale with Larry Muck, the Chairman of AAPL. I'm hoping to grab a cup of coffee or a "frosty adult beverage" while we're out there. I'll have to make it a point to go next year. Thanks again for the update.

  • Investor · Springboro, OH · Member since 2015 · 32 posts · 15 votes
    11y

     @Jeff S. GREAT information and how ironic you just wrote the book on the answer to the age old question....

    "How do I find Private Money lenders?"  

    Answer: Step 1 Identify when the AAPL conference is held in Las Vegas, Step 2 Stand outside of the door with Investor Packets Step 3 Hand out packets along with business card to everyone as they leave the conference Step 4 Fly home and realize that everything that happens in Vegas stays in Vegas Step 5 Find the next conference somewhere else and repeat Step 2!

    Best Regards,

    Jon Krachenfels

  • Lender · Los Angeles, CA · Member since 2009 · 1k+ posts · 2k+ votes
    11y

    I know you're writing tongue-in-cheek, @Jon Krachenfels, but you could literally do that. Except, forgo the investor packet. All any lender wants to see is a deal under contract.

    A better way to do what you suggest is to simply go the member directory on the AAPL website here: AAPL Member Directory

    Forget Craigslist, LinkedIn, and the phony-baloney lists you have to pay for that have been discussed on this board Ad Nauseum. This is a list of legitimate lenders who are real, serious, appropriately licensed, and paid to obtain membership. There are small-fry like us, to some extremely large, hugely capitalized lenders on this list.

    Unless you like Las Vegas, this should save you a trip. :-)

  • Tampa, FL · Member since 2015 · 13 posts · 11 votes
    11y

    Doug,

    You mentioned a conference in AZ in December.  What conference is that?  I'm trying to find some good conferences coming up for private lenders.

  • Lender · Los Angeles, CA · Member since 2015 · 278 posts · 78 votes
    9y

    @Jeff S. I attended AAPL 2016 in Vegas at the Cesar's Palace. Awesome information, met great people. We are opening up a fund and wanted to meet with note buyers there.

    Pitbull conference is another great one for lenders.

  • Kansas City, MO · Member since 2014 · 4 posts · 1 vote
    8y

    I think we need to hire you, @Jeff S. !  :)   

    Thanks for all the support of AAPL!

  • Investor · Surprise, AZ · Member since 2018 · 156 posts · 110 votes
    8y

    So, I checked out this website and although it is supposed to be for "private" lenders, most all of the lenders websites say "hard money loans". I know that the terms are used interchangeably, however what is it? Are they really private lenders or just HML posing as private lenders?

    Anybody?

  • Kansas City, MO · Member since 2014 · 4 posts · 1 vote
    8y

    Hi Aninze!

    I'm happy to help answer your questions about the association's purpose. Since we are under the 'Conference' topic can you let me know if the site you visited was AAPLConference.com or Aaplonline.com?

    Looking forward to chatting!

  • Jay HinrichsBusiness Member
    Real Estate Consultant · Summerlin, NV · Member since 2014 · 45k+ posts · 66k+ votes
    8y
    Originally posted by @Account Closed:

    So, I checked out this website and although it is supposed to be for "private" lenders, most all of the lenders websites say "hard money loans". I know that the terms are used interchangeably, however what is it? Are they really private lenders or just HML posing as private lenders?

    Anybody?

     I went to the conference I think 3 years ago.. and paid for and sat through the training.. it for me as a long time lender and NMLS licensed mortgage banker.. it was underwhelming.. very rudimentary.. 

    the class rooms had a lot of what you would consider private lenders.. the vendor halls were all HML anyone who has a booth and calls them self a lender is a HML not a private lender by definition, a private lender does not advertise has no license and you meet at REIAS

    problem these days is there are so many phony private lenders out there that are just due diligence pump and dump thieves.

    and most private lenders are MORE expensive than most HML these days and they have limited capital as they are private.

    that's my take on it.. but the vendors there were defiantly a bunch of the top notch for real HML in the US>

  • Investor · Surprise, AZ · Member since 2018 · 156 posts · 110 votes
    8y
    Thank you, as a newbie it's a little confusing. I'm still in my research phase and trying to take in as much as I can. Definitely don't want to get fleeced!

    Originally posted by @Jay Hinrichs:
    Originally posted by @Account Closed:

    So, I checked out this website and although it is supposed to be for "private" lenders, most all of the lenders websites say "hard money loans". I know that the terms are used interchangeably, however what is it? Are they really private lenders or just HML posing as private lenders?

    Anybody?

     I went to the conference I think 3 years ago.. and paid for and sat through the training.. it for me as a long time lender and NMLS licensed mortgage banker.. it was underwhelming.. very rudimentary.. 

    the class rooms had a lot of what you would consider private lenders.. the vendor halls were all HML anyone who has a booth and calls them self a lender is a HML not a private lender by definition, a private lender does not advertise has no license and you meet at REIAS

    problem these days is there are so many phony private lenders out there that are just due diligence pump and dump thieves.

    and most private lenders are MORE expensive than most HML these days and they have limited capital as they are private.

    that's my take on it.. but the vendors there were defiantly a bunch of the top notch for real HML in the US>

  • Investor · Surprise, AZ · Member since 2018 · 156 posts · 110 votes
    8y

    I went to the site: https://aaplonline.com/



    Originally posted by @Chrissey Breault:

    Hi Aninze!

    I'm happy to help answer your questions about the association's purpose. Since we are under the 'Conference' topic can you let me know if the site you visited was AAPLConference.com or Aaplonline.com?

    Looking forward to chatting!

  • Jay HinrichsBusiness Member
    Real Estate Consultant · Summerlin, NV · Member since 2014 · 45k+ posts · 66k+ votes
    8y
    Originally posted by @Account Closed:
    Thank you, as a newbie it's a little confusing. I'm still in my research phase and trying to take in as much as I can. Definitely don't want to get fleeced!

    Originally posted by @Jay Hinrichs:
    Originally posted by @Account Closed:

    So, I checked out this website and although it is supposed to be for "private" lenders, most all of the lenders websites say "hard money loans". I know that the terms are used interchangeably, however what is it? Are they really private lenders or just HML posing as private lenders?

    Anybody?

     I went to the conference I think 3 years ago.. and paid for and sat through the training.. it for me as a long time lender and NMLS licensed mortgage banker.. it was underwhelming.. very rudimentary.. 

    the class rooms had a lot of what you would consider private lenders.. the vendor halls were all HML anyone who has a booth and calls them self a lender is a HML not a private lender by definition, a private lender does not advertise has no license and you meet at REIAS

    problem these days is there are so many phony private lenders out there that are just due diligence pump and dump thieves.

    and most private lenders are MORE expensive than most HML these days and they have limited capital as they are private.

    that's my take on it.. but the vendors there were defiantly a bunch of the top notch for real HML in the US>

     pop on to lendinghomes website they have a great pricing metric that most in the industry are matching.. private lenders wont be that cheap unless they know you well or are family..  most private lenders want higher rates today than what we can get else where.

  • Investor · Surprise, AZ · Member since 2018 · 156 posts · 110 votes
    8y

    @Jay Hinrichs, thank you so much! I'll check them out!

  • Kansas City, MO · Member since 2014 · 4 posts · 1 vote
    8y

    Hi @Account Closed!

    It looks like you visited the Association's website and weren't really looking for conference/event information.  Thanks for taking a second to clarify that for me!  

    We are a true association.  We aren't lenders-bur our members are.  We want private lenders to be viewed as viable alternatives for borrowing and investing. We believe that creating and enforcing the true professional standards, we can raise the perception of private lending. 

    We plan one (continuously growing, high energy) annual conference, plus a few other courses and networking opportunities as time and budgets allow. ;) We provide the only set of standards -adding credibility to members- with the Code of Ethics. 

    Each member of ours has a different benefit they appreciate or take advantage of. Most want on the member directory. (I can talk forever about our outreach in the areas of ethics, professionalism, due diligence, lending and borrower fraud red flags!) 

    As a member, you'd join a like-minded network of industry experts (beginners to seasoned professionals); get immediate recognition as an industry professional; have access to professional development opportunities; PLUS I'm here to help with added marketing support with opportunities to enhance your business or put the spotlight on you.  

    We've been around since 2009, but really didn't start getting our legs under us until almost 5 years ago. We've had a change in the management .... actually, I think it'll be this August that we'll be celebrating the 2-year anniversary of management improvements! 

    I've gone on and on about what we do. I'd love to learn a little more about what you do and your goals! If we aren't a fit today, maybe we have a resource or partner that is. Either way, we are here to make this community better for ALL involved whenever they are ready. 

    Feel free to give me a call or shoot me an email when you have some time - I can obviously talk forever! 

    Have a great night! :)

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