@Matthew Kirkwold new landlords do this out of fear of confrontation. It is a mistake to lie about your identity. Tenants find out you are lying, then you look like a fool and have no credibility. More importantly, you want honesty from your tenant, so it is pretty hypocritical to lie to them and expect them to be honest. Trust is a two way street. Treat people fair, but that doesn't mean saying yes to everything. Have firm policies and simply say, "I am sorry no, our lease doesn't allow that". Saying no is like building a muscle. The more you say it, the better you get at doing it.
I have had people say "but it is not a lie because I am the property manager". There is three problems with that:
1. Omitting critical facts is a form of lying. It is called lie by omission.
2. Tenants will generally ask if you own the property or who owns the property. Then you are forced to either come clean or push the lie further.
3. Property ownership is public record in South Dakota. With little effort, someone can find out who owns the property. LLC ownership is also also public record and you can't register an LLC to a PO Box.
When I started in this business, I told tenants I was the property manager. A few months late, one of them says "I drove by your house, it is very nice". The tenant found out who owned the property and my address was on the county records. It was awkward, but also taught me a valuable lesson. From that point forward, I have openly disclosed I am the owner. It is actually very empowering. I don't need to "ask the owner". Requests are answered quickly and I am not talking to imaginary friends.
If you want to self manage, be prepared to be the "bad guy". No manager can say yes to everything. That is true in the rental property business and true in ANY business. A good analogy is parenting. If a parent said yes to everything a child wanted, they would sit on their iPad for 8 hours a day eating candy and never brush their teeth. Saying no is actually BETTER for the child and also BETTER for the tenant. Having rules and boundaries is the only way to keep a business from failing. If you are not able to adapt your mindset, then hiring a property manager may be the best option.