What platforms do you use to find tenants for long-term rentals?

What platforms do you use to find tenants for long-term rentals?

Katie MillerPro Member
General Manager, Publishing at BiggerPockets · Denver, CO · Member since 2017 · 463 posts · 642 votes

Tell us more about where you've found the best luck finding great tenants: Why do you use the platforms you use?

157 votes total

Zillow
Facebook Marketplace
Craigslist
HotPads
Apartments.com
Other - Discuss in the forums!
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Nathan GesnerBusiness Member
Moderator
Real Estate Broker · Cody, WY · Member since 2010 · 28k+ posts · 41k+ votes
3y

A lot of management software comes with a syndication feature. You click a button and it publishes your rental to a variety of marketing sites. Mine publishes to around 50. TenantCloud publishes to 4-5 I think. RentRedi publishes to three.

The DIY Landlord Book4.7247 Reviews
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  • Rental Property Investor · Member since 2020 · 1k+ posts · 1k+ votes
    3y

    I post on Zillow and marketplace since that is where people in my area seem to look.  All my tenants come from Zillow but I list on marketplace just in case.  Here marketplace provides significantly more quantity but quality comes from Zillow. 

  • Kenneth GarrettPro Member
    Investor · Florida Panhandle/Illinois · Member since 2016 · 4k+ posts · 3k+ votes
    3y

    @Katie Miller

    I found Zillow works best for single family rentals. Apartments.com works best for multifamily.

  • Investor · Raleigh, NC · Member since 2022 · 113 posts · 71 votes
    3y

    I tend to use TurboTenant as a good way to market on a lot of sites at once. Helped me find great tenants quickly and it has a payment system so I don't need to worry about collecting rent.

  • Rental Property Investor · Columbus, OH · Member since 2017 · 3k+ posts · 3k+ votes
    3y
    Quote from @Katie Miller:

    Tell us more about where you've found the best luck finding great tenants: Why do you use the platforms you use?


    Hey Katie, back then when I was just starting out, I used Zillow and https://www.apartments.com/. It was a easy and great experience.



    When I was self managing my properties I used https://www.apartments.com/. It was a easy and great experience.



  • Nathan GesnerBusiness Member
    Moderator
    Real Estate Broker · Cody, WY · Member since 2010 · 28k+ posts · 41k+ votes
    3y

    A lot of management software comes with a syndication feature. You click a button and it publishes your rental to a variety of marketing sites. Mine publishes to around 50. TenantCloud publishes to 4-5 I think. RentRedi publishes to three.

    The DIY Landlord Book4.7247 Reviews
  • I​nvestor & Agent · Tulsa, OK · Member since 2016 · 1k+ posts · 1k+ votes
    3y

    Zillow works so great, makes is so easy and I really hate to admit that. 

  • Wade GentryPro Member
    Inspector · Enid, OK · Member since 2020 · 13 posts · 6 votes
    3y
    Quote from @Nate Sanow:

    Zillow works so great, makes is so easy and I really hate to admit that. 


     Same here. I plan to set my houses up on Rentredi so we’ll see how that works. I’ve never used management software, but with 14 houses going, I can’t keep up with a lot of issues or vacancies at once any more like I used to.

  • I​nvestor & Agent · Tulsa, OK · Member since 2016 · 1k+ posts · 1k+ votes
    3y
    Quote from @Wade Gentry:
    Quote from @Nate Sanow:

    Zillow works so great, makes is so easy and I really hate to admit that. 


     Same here. I plan to set my houses up on Rentredi so we’ll see how that works. I’ve never used management software, but with 14 houses going, I can’t keep up with a lot of issues or vacancies at once any more like I used to.

     @Wade Gentry hey I am curious how that goes for you.  I just signed up for Pro in part to move my stuff there, but it seems like some features needed aren't present according to some reviews I read...but now that I say that, I can't remember what they were haha.  So if you come back here or message my sometime how that transition goes for you I'd appreciate ya!  

  • Real Estate Agent · NJ · Member since 2019 · 48 posts · 16 votes
    3y

    Even tho  I am a realtor, I have a local realtor in the area find my qualified tenants. I never want to be the agent on my own properties. When its for my clients, I help them find tenants, screen them, and bring them the most qualified tenants.

    In our area the tenants pay the broker fees so it doesn’t cost landlords anything to rent their apartment out. 

  • Member since 2021 · 18 posts · 9 votes
    3y

    I posted my SF home on Apartments.com and Zillow. Got dozens of leads on zillow, a few good ones. Apartments.com listing has 2,000+ views and no applications/inquiries. I found it very odd. 

    Still can't get decent leads for my househack right now. FB marketplace inquirers don't read, and I can't post on zillow :(

  • Rental Property Investor · Jersey City, NJ · Member since 2011 · 1k+ posts · 876 votes
    3y

    Zillow & Apts.com here. This fall is 1st time I've gotten significant leads from the latter. I used to use only CL starting around 2000, and actually the quality of leads was much higher! The ease of just tapping a button to inquire compared to writing a little email apparently makes all the difference in the world. The vast majority of Zillow leads never respond back to me, even some who send applications!

    Some people click on so many units that when they get called they have no idea of the apt I'm talking about and want me to basically read them the entire ad over the phone. Umm, no. 

    BTW @Katie Miller, Zillow, Trulia & hotpads are the same company with 3 websites all sharing the same listings. 

  • Wade GentryPro Member
    Inspector · Enid, OK · Member since 2020 · 13 posts · 6 votes
    3y
    Quote from @Nate Sanow:
    Quote from @Wade Gentry:
    Quote from @Nate Sanow:

    Zillow works so great, makes is so easy and I really hate to admit that. 


     Same here. I plan to set my houses up on Rentredi so we’ll see how that works. I’ve never used management software, but with 14 houses going, I can’t keep up with a lot of issues or vacancies at once any more like I used to.

     @Wade Gentry hey I am curious how that goes for you.  I just signed up for Pro in part to move my stuff there, but it seems like some features needed aren't present according to some reviews I read...but now that I say that, I can't remember what they were haha.  So if you come back here or message my sometime how that transition goes for you I'd appreciate ya!  


     Well, I am happy with how my first listing thru Rentredi went. The free version thru BP is barebones. No accounting without upgrading. I really wish I could communicate through the app. The maintenance requests are nice, but we still have to communicate through texting unless I’m missing something.  I like the one-stop screen for all my renters and online payments. I would imagine all software has that. I’ll keep RR until I get 20+ doors and then plan to move to a much more robust system. I can tell my day to day time management has improved greatly.

    This is a good first step system that is super easy to setup and manipulate for beginners like me. I have a long list of questions once I set up a phone call for technical support. Maybe I’ll like it more as I understand it more.

  • John WilliamsBusiness Member
    Property Manager · Clarksville, TN · Member since 2018 · 443 posts · 210 votes
    3y

    We've had great luck with Zillow, the local MLS, and Facebook!

    Rent My Home - Property Management4.8211 Reviews
  • Phillip AustinPro Member
    Property Manager · Denver, CO · Member since 2023 · 236 posts · 204 votes
    3y

    Be careful advertising on Craigslists! Although you can be successful, I've dealt with numerous scams throughout the years.

    Zillow has been most helpful.

    If you have a decent portfolio of rentals, consider using companies like Showdigs or Tenant Turner. Both are great companies and allow you to syndicate to multiple platforms. 

  • New to Real Estate · Stoughton, MA · Member since 2015 · 11 posts · 6 votes
    3y

    Facebook has worked really, really well for me so far. When I first tried finding tenants last year, I listed every year and 3/3 vacancies I needed to fill came from facebook. Needed one more this year and Facebook was the most responsive as well.

    Another benefit I found was having a quick snapshot of potential tenant before hand as well. I know we must be careful of discrimination and fair housing but, many potential tenants profiles had pictures of dogs or other pets which I don't allow and was just a reminder to ask while they toured property.

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