Eliminating phone inquiries from rental applicants

Eliminating phone inquiries from rental applicants

Investor · Southeast, MI · Member since 2012 · 2k+ posts · 1k+ votes

I have gotten tired of answering the phone and too cheap to pay someone to do it. I recently started having all calls go to voice-mail that directs them to my website that gives more information and has a page to answer some questions and request a showing. If they send an email inquiry, they get an auto response that has a link to my website and the page with the questionaire. A lot of these emails are from time wasters and calling them all could take an hour a day.

The questions that I ask are as follows:

Who would be the occupants?

Do you have any pets?

If yes, describe your pet. (breed, age, weight)

What date are you looking to move in?

Is your monthly household income at least three times the rent amount?

What is your current living situation? (renting a house, apartment, staying with family)

How long have you been there?

Why are you moving?

Has your rent ever been late?

Have you ever been evicted or had a landlord file court papers against you?

Are you able to have electric and gas placed in your name?

Do any of the occupants smoke?

Do any of the occupants have a criminal history?

To move in, you will need the first month's rent plus a security deposit equal to 1.5 month's rent.
Do you have that available now?

If not, when?

What days and times are you available to view the home? 

Please tell us anything else that you would like to share:

Most of the questions are required and the email won't send until they fill in the blanks. Once the email comes in, it's easy to sort through the winners and losers. It's nice to see that they've been evicted, have four cats, or don't want to move for another three months right there in the email instead of having to ask a bunch of questions to get there.

I notice that I get WAY fewer inquiries now, but they are much more solid leads. I also realize that I'm probably losing out on some good prospects by making them jump through so many hoops, but this has made my life way easier.

I'm curious if anyone has done something similar or has any tips to improve this? Any other questions I should be asking would be much appreciated.

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Curtis BidwellPro Member
Rental Property Investor · Olympia, WA · Member since 2014 · 777 posts · 744 votes
12y

I don't typically have more than 1-2 units available in a given month, so responding to calls is not much of an issue.  If you are being bombarded with calls it may be an indication that you are underpriced.  Increase the rent a bit and see if that calms things down for you. 

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  • Mars, PA · Member since 2013 · 20 posts · 3 votes
    12y

    As a landlord myself, I understand your frustration w/ phone calls.
    But don't people get your phone number & email address from your website?
    If you redirect them back to the website, it may annoy some of the prospects as you pointed out.

    I too hate some of the calls, but they're a great way for me to screen some folks who I could tell right away won't cut it.
    Sorry I don't have good tips for you to improve your situation, but just my thoughts.

  • Rental Property Investor · Palm Bay, FL · Member since 2009 · 511 posts · 290 votes
    12y

    @Rob K. stated I think we would be losing on a lot of good prospects that don't want to spend their time filling out the form just to make our life easier.  Have you thought of putting in your ad ALL your requirements?  I do that and it helps, I let them know how many pets I allow and what will not pass on the application.

    I just got stood up for an appointment yesterday at a house that is 30 min away from where I live, even after I had confirmed with the person one hour before the scheduled meeting, so I would love to implement your strategy....but again, I think I'd be missing out on some people.

  • Investor · McKinney, TX · Member since 2012 · 588 posts · 224 votes
    12y

    I tried the same thing with letting things go to voicemail and have very detailed information on the voicemail.  The house was in a heavy Hispanic area.  I noticed MANY didn't leave voicemails.  Everytime I'd try answering the phone for the day I got a lot more prospects although many of them did not speak a lot of English.  I asked a few local landlords and they confirm their experience too.  My guess is that they couldn't understand the voicemail greeting because I had to talk fast to fit it in the time limit, or that is just now how they roll.

  • Dallas, TX · Member since 2013 · 4k+ posts · 744 votes
    12y

    There is nothing wrong going to someone's website and filling out the questionnaire as long as it has that person's full name and phone number. A real landlord will answer the phone and not screen their calls.


    Joe Gore

  • Investor · Southeast, MI · Member since 2012 · 2k+ posts · 1k+ votes
    12y

    Good points.

    @Priscilla Z. I have put my requirements in the ad, but people either don't read the ad or think that they're "special" and can bend the rules. I agree that I'm probably losing some good prospects. 

    At the beginning of July, I had two houses available. I was getting about 20 calls a day and at least 10 email inquiries (from Trulia and other places) that said something generic about wanting more information and to call or email back. Since I started doing this, my emails dropped to about 1-2 prospects a day that answer the questions and about five voice-mails. The voice-mails are very low in quality, but the email inquiries have been pretty good. I was able to rent both houses. One is for $950 to a guy that already made $50K this year. The other is for $875 to two guys and a dog that make about $90K per year combined.

    I don't have any vacancies right now, but have two coming up in the next month and will try this again.

  • Investor · Middletown, NJ · Member since 2008 · 2k+ posts · 1k+ votes
    12y

    I put all the relevant information in the ad, at the top and the bottom - what the security deposit is, pet policy, no evictions, etc. Very few people read the entire ad, or even partway through. They see the pretty pictures and they call. I can screen in less than 5 minutes on the phone. Usually the quickest way to screen someone out is to ask if they have the full security deposit, and when are they able to move. 

  • Curtis BidwellPro Member
    Rental Property Investor · Olympia, WA · Member since 2014 · 777 posts · 744 votes
    12y

    I don't typically have more than 1-2 units available in a given month, so responding to calls is not much of an issue.  If you are being bombarded with calls it may be an indication that you are underpriced.  Increase the rent a bit and see if that calms things down for you. 

  • Real Estate Investor · Audubon, PA · Member since 2009 · 13k+ posts · 8k+ votes
    12y

    I would add "pre tax" to the income requirement; some people think they have to net the income amount and you will lose those. 

    I concur that some callers whose first language isn't English seem to prefer to actually speak to a person. 

    The website thing might deter some elderly folks who do not feel comfortable using a computer. So be sure to have some alternatives in place to not lose certain chunks of the renter pool. 

  • Investor · Bartlett, IL · Member since 2014 · 193 posts · 43 votes
    12y

    I am showing the place between 2pm and 4pm. end of story. all the questions can be asked/answered there. I dont waste time driving to meet for 1 appointment. I dont respond to any calls. all I do is send back generic txt message with all the info about the apartment and when I will be there next time. I dont ask any prequal questions. dont waste time for that. between 2 and 4. be there. $15 application fee required. that filters out 60% of deadbeats.  

  • Investor · Baltimore, MD · Member since 2014 · 1k+ posts · 688 votes
    12y
    Hire someone to answer phone, sometimes questions are obscure. You could be losing applicants. People also like talking a person as opposed to a computer screen.
  • Investor · Vancouver, WA · Member since 2013 · 3k+ posts · 4k+ votes
    12y
    Originally posted by @Robert D.:

    I am showing the place between 2pm and 4pm. end of story. all the questions can be asked/answered there. I dont waste time driving to meet for 1 appointment. I dont respond to any calls. all I do is send back generic txt message with all the info about the apartment and when I will be there next time. I dont ask any prequal questions. dont waste time for that. between 2 and 4. be there. $15 application fee required. that filters out 60% of deadbeats.  

    Well, that would eliminate me as a prospective tenant.  I can't be there between 2 and 4 because I am gainfully employed.  It would be a waste of my time to go view the property if I can't ask some screening questions about the property and interview the landlord ahead of time.   If a landlord doesn't have the courtesy to respond to my call, what does that say about their communication style?  I'm a responsible renter and I'm looking for better customer service than that.  Sorry.  Pass.  Next?

  • Rental Property Investor · Douglas County, MO · Member since 2014 · 1k+ posts · 1k+ votes
    12y

    I agree with @Marcia Maynard. We talk a lot about screening tenants, but we need to remember that they are screening us too. 

  • Real Estate Investor · Audubon, PA · Member since 2009 · 13k+ posts · 8k+ votes
    12y

    One thing to also mention is that those phone conversations are a good first step in performing screening. Background noise tells you a bit about circumstances in the household. And tone of voice is something you only obtain in talking directly to them. 

  • Investor · Los Osos, CA · Member since 2013 · 78 posts · 25 votes
    12y

    Rob, I have done something similar for my last two vacancies.

    Ad goes up to Rentlinx and syndicates giving phone number and email.  Phone number is a google voice number that is set to do not disturb, and gives details about the house, tenant requirements, application fee, etcetera.  The voicemail box message ends with "Please send us an email at [email protected] or go to www.xxxxx.com to apply online, we often are able to respond to emails faster than voicemail.  Applications are processed on a first-come, first-served basis."  I return all emails as promptly as I can and check the voicemail box every few days.  Those that email and want to see the house at this point get a copy of our application, which has an introduction detailing the screening procedures and minimum requirements.  They are also given my handymans name & phone number to arrange for a showing, and anyone who fills out an application gets a phone call from me promptly, both for screening purposes and to arrange for the payment of the application fee.  By the time we are running an application, they have jumped thru my email hoops and have been screened in person by the handyman and via telephone interview by me. 


    It may seem rude to some, but I am an out-of-town landlord and my processes demand that tenants can operate things like web-based statements and electronic deposit.  By using this method, I self-select for folks who can both follow directions and make use of my processes.  I am sure I am probably losing some quality applicants who would prefer to chat it up on the phone first, but I am very happy with the last two tenants that we placed and it has made life very much easier for me, especially considering the fact that my properties are 3 timezones away.

  • Dallas, TX · Member since 2013 · 4k+ posts · 744 votes
    12y

    Why would a tenant fill out application without looking at the home? Most landlords read all these Guru books about not to give the tenant an option on how to pay rent, but new landlords will only follow what the gurus teach. Here in Dallas we are seeing more tenants screening the landlords with all the fraud going on where landlords are saying they are the owner of the property but cannot prove it.


    Joe Gore

  • Investor · Los Osos, CA · Member since 2013 · 78 posts · 25 votes
    12y

    They usually dont.  But they do get to see all the questions we are asking, and that it clearly states we will be running a criminal history, eviction, and credit check.  It shakes out some time wasters that aren't going to qualify anyways, which is the goal for me.  Previous to doing it this way, I would answer calls and basically re-read the ad back to half of the callers and then never hear from them again.

  • Property Manager · Livonia, MI · Member since 2011 · 4k+ posts · 1k+ votes
    12y

    hire an agent. Best thing I did! Who cares that u pay one month's rent. With price point like yours... Its peanuts

  • Investor · Cincinnati, OH · Member since 2013 · 2k+ posts · 1k+ votes
    12y

    @Rob K. I'd hire a property mgmt company so you don't have to field the calls and you can cast a wider net for applicants. Unless, of course, you're at desired occupancy level. I can only speak from personal experience but the renters I deal with (class C in Cincinnati) wouldn't jump complete those online forms. Plus, one of our competitive advantages is to connect with the people over the phone via our good customer service so I believe an automated program would lower our NOI. However, perhaps with a different resident profile it would be better.

  • Residential Real Estate Broker · Chicago Suburbs, IL · Member since 2013 · 1k+ posts · 594 votes
    12y

    In my area, we get TONS of calls from people and it doesn’t mean the rent is too low. The majority are section 8 because it’s against fair housing laws here to say that you don’t take section 8 in a listing. I have no idea why, but that’s how it is.So, to cut down on my workload, I just implemented some free Google tools for my most recent listing.

    I have a Google voice message where I give all the details on the property itself, which is the most helpful for those who called after seeing the sign in the yard; at the end of the voicemail greeting I give my cell phone number for them to call or text if they have follow up questions, because I have observed Google Voice voicemail doesn’t always work.This has cut WAY down on people calling me and I hardly get any section 8 questions anymore (although I don’t say anything in my recording about section 8). A few times a day I check the Google call log and send a text informing them of when the next rental open house is (we do rental open houses twice a week) and that if they have any questions they can call or text my cell. A few contact me via my cell, a few text the Google number back; but its way more manageable than the volume of calls I used to get.

    For those “please send me more info” or “is the property still available” emails from Craigslist, Trulia, etc, I have a google filter and canned response set up. This has greatly reduced my workload and I don’t think I am missing anyone since the #1 question they ask is if the rental is still available since there are so many stale listings out there. Using these methods, we still have gotten a ton of foot traffic at our rental open houses. Since I have the rental open houses two times a week for 2 hours each (a weeknight and weekend day), I don’t like to do a lot of prescreening over the phone because I want the foot traffic at the rental opens to create a sense of urgency, and it does work.

    We stopped meeting people for individual showings a few years ago because we observed half are no shows. Even when we implemented a call an hour before to confirm policy, we wouldn’t be able to confirm with them 50% of the time and were left with no plans for the night. I am also afraid to meet a total stranger in an empty house that I have no info on.If someone was to really insist that they needed to see it before the rental open, I agree to if they will be prescreened over the phone and email me a copy of their drivers’ license. I’ve never had any of those people make it past the prescreening yet.

  • Rental Property Investor · Jersey City, NJ · Member since 2011 · 1k+ posts · 876 votes
    12y

    Last rental I followed my usual protocol of info overkill on a Craigslist ad: lots of pics including building exterior and window view, a drawn floor plan with dimensions, and lots of description and saying we credit check. What I did differently was not put my phone in the ad. I placed it on the 7th but the unit wasn't vacant till the 15th, so I replied to emails saying I would be happy to answer specific questions by email and there would be an open house after the 15th and I would notify them of it.  The notification email I sent had my number. Worked great, rented to the 1st couple that came, 2nd was great too, as a backup. I had very little general phone contact.

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