Direct to Guest Advertising For STR Bookings

[Joe R.]

Hi All,  

Is anyone doing direct to guest advertising to book their short term rentals? Any success stories or points to be cognizant of?  What's been your experience with it? 

Curious if anyone is having success going direct to guest and not using sites like Airbnb, VRBO, etc.  

Looking forward to your feedback.  

-Joe

[Joe Garretson]

Hi @Tyler Solomon, episode 680 of the BP podcast covered this very topic in depth. The guest is a huge proponent of getting away from relying on OTAs like AirBnB and VRBO because as he rightly points out with data, you are beholden to their rules and at their mercy for your income in so many ways. I'd recommend going back and listening to the episode as he has some great suggestions for word of mouth and referral and using that weird feature of our smartphones to do the unspeakable and call your guests after they check out.