STRs - Who Is Target Audience - 5 bed 3 bath Two King Two Queen?

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STRs - Who Is Target Audience - 5 bed 3 bath Two King Two Queen?

Account Closed
Investor · Scottsdale Austin Tuktoyaktuk · Member since 2021 · 4k+ posts · 4k+ votes

I'm furnishing a new STR in North Phoenix (next to Scottsdale) that is a 5 bed 3 bath, large kitchen and connected family room with pool and mountain views.

We will probably have two king beds, two queen beds and a bunk bed/ office room.

I'm trying to figure who my target audience is since there really are only 4 beds and the bunkbed. I know I can advertise two people per bed but that doesn't really tell the tale if it might be two familys for a reunion, business travel, golf buddies (it is near Scottsdale and all the golf courses), TPC, Superbowl travelers or snow birds (it's 70 degrees today). Baseball Spring Training, Barrett/Jackson and other events.

Any thoughts are appreciated.

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Lauren Kormylo
Rental Property Investor · Phoenix, AZ and Rehoboth Beach DE · Member since 2019 · 1k+ posts · 1k+ votes
3y

With a 5 bedroom and those beds, I think your target is extended families, and groups of adults traveling together.  I don't think snow birds in general will be your target, since that's usually just a couple, as will be business and Spring Training guests for the most part.  The car shows and the Super Bowl might have some groups of friends traveling together.  

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  • John UnderwoodPro Member
    Investor · Greer, SC · Member since 2014 · 13k+ posts · 17k+ votes
    3y

    Advertise the max it will sleep with 2 per bed and then be specific about the type and quantity of beds you have in each room.

    Then people can decide if it fits their needs.

    1Reply
  • Andrew SteffensBusiness Member
    Tampa, FL · Member since 2022 · 3k+ posts · 3k+ votes
    3y
    Quote from @Account Closed:

    I'm furnishing a new STR in North Phoenix (next to Scottsdale) that is a 5 bed 3 bath, large kitchen and connected family room with pool and mountain views.

    We will probably have two king beds, two queen beds and a bunk bed/ office room.

    I'm trying to figure who my target audience is since there really are only 4 beds and the bunkbed. I know I can advertise two people per bed but that doesn't really tell the tale if it might be two familys for a reunion, business travel, golf buddies (it is near Scottsdale and all the golf courses), TPC, Superbowl travelers or snow birds (it's 70 degrees today). Baseball Spring Training, Barrett/Jackson and other events.

    Any thoughts are appreciated.


     As mentioned be very very clear on the listing details (and the photos for that matter).  People will make their own choices.  Can you not add more bedding options like couches having pullout, futons, daybeds, Murphy beds, etc.  The more options the better in my experience especially when wanting to court families.

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  • Bruce WoodruffPro Member
    Contractor/Investor/Consultant · San Diego / Phoenix · Member since 2021 · 12k+ posts · 15k+ votes
    3y

    Advertise a reasonable max occupancy, and then taylor the verbiage and descriptions to attract who you want to stay there. Is it families? Vacationers? Business travelers? Partying frat boys? (Just kidding...)

    1Reply
  • Lauren Kormylo
    Rental Property Investor · Phoenix, AZ and Rehoboth Beach DE · Member since 2019 · 1k+ posts · 1k+ votes
    3y

    With a 5 bedroom and those beds, I think your target is extended families, and groups of adults traveling together.  I don't think snow birds in general will be your target, since that's usually just a couple, as will be business and Spring Training guests for the most part.  The car shows and the Super Bowl might have some groups of friends traveling together.  

    2Reply
  • Account Closed
    OP
    Investor · Scottsdale Austin Tuktoyaktuk · Member since 2021 · 4k+ posts · 4k+ votes
    3y

    From looking at the reviews of a couple of comps, it gives me the impression that groups are generally 6 to 8 people of "old friends" just getting together for reunions or maybe for other events. 


    @Lauren Kormylo: You make a good point that snowbirds seem to prefer condos or smaller homes, but I like your idea of adults traveling together. Have you seen much of that? What types of groups? It would seem to be a random and loose knit category. And a bit of a high price point but I suspect they would split the cost and compare it to hotels.

    One of the comps near by for $951 a night says

    BED SET UP:

    14 guests · 4 bedrooms · 10 beds · 3 baths

    1st Bedroom - 2 Bunk Beds Full over Single
    2nd Bedroom - 2 Double beds
    3rd Bedroom - 1 Queen bed
    4th Bedroom - King bed
    Review:

    "I'm so grateful to Nelie for hosting us! I stayed with 5 other girlfriends from all over the country for a long weekend."

    Another Comp:

    For $798 a night says

    10 guests · 4 bedrooms· 6 beds · 3 baths

      Bedroom Configuration
      – Bedroom 1: King Bed, TV, Sleeps 2 (Downstairs)
      – Bedroom 2: King Bed, TV, En-Suite Bathroom, Sleeps 2 (Upstairs)
      – Bedroom 3: King Bed, TV, Sleeps 2 (Upstairs)
      – Bedroom 4: (2) Twin Beds, TV, Sleeps 3 (Upstairs)
      – Living Room: Queen Sleeper Sofa, TV, Sleeps 2

      Reviews: (abbreviated)

      "A few upgrades to house could be done but it was very spacious for our group of 8"

      "Wonderful place! Came with a group of my friends, plenty of space, and a lot of time spent out in the backyard in the pool."




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    1. Michael BaumPro Member
      Olympia, WA · Member since 2016 · 8k+ posts · 7k+ votes
      3y

      Hey @Account Closed, sounds like a cool place. We market to families and extended families. What we found is that what works for families works just fine for groups. We get a good mixture.

      Can you fit 2 bunk beds in the bunk room? That would be nice. Also, can you fit some futons in the other rooms as spare beds? We have one futon in the master as there is another room essentially and it makes a great bed for toddlers or kids who don't want to be in the bunk room.

      We are not in a market like Phoenix. We are quite rural on Lake Coeur d'Alene so our crowd is strictly vacationers. Whether they are there for the lake or riding the bike trail. 

      1Reply
    2. Tyler Solomon
      Lender · Austin, TX · Member since 2022 · 223 posts · 244 votes
      3y
      Quote from @John Underwood:

      Advertise the max it will sleep with 2 per bed and then be specific about the type and quantity of beds you have in each room.

      Then people can decide if it fits their needs.


       This.

      1Reply
    3. Lauren Kormylo
      Rental Property Investor · Phoenix, AZ and Rehoboth Beach DE · Member since 2019 · 1k+ posts · 1k+ votes
      3y
      Quote from @Account Closed:

      From looking at the reviews of a couple of comps, it gives me the impression that groups are generally 6 to 8 people of "old friends" just getting together for reunions or maybe for other events. 


      @Lauren Kormylo: You make a good point that snowbirds seem to prefer condos or smaller homes, but I like your idea of adults traveling together. Have you seen much of that? What types of groups? It would seem to be a random and loose knit category. And a bit of a high price point but I suspect they would split the cost and compare it to hotels.

      It could be college friends coming together for a vacation, a group of family members coming for a wedding (not necessarily a bachelor or bachelorette party, but those too).  
      When my family meets for a vacation together, we go with our adult children and their kids, so we have a total of 6 adults and 3 kids. I think this extended family model is going to be the most common type of guests you’ll get. 
      1Reply
    4. Account Closed
      OP
      Investor · Scottsdale Austin Tuktoyaktuk · Member since 2021 · 4k+ posts · 4k+ votes
      3y
      Quote from @Michael Baum:

      Hey @Account Closed, sounds like a cool place. We market to families and extended families. What we found is that what works for families works just fine for groups. We get a good mixture.

      Can you fit 2 bunk beds in the bunk room? That would be nice. Also, can you fit some futons in the other rooms as spare beds? We have one futon in the master as there is another room essentially and it makes a great bed for toddlers or kids who don't want to be in the bunk room.

      We are not in a market like Phoenix. We are quite rural on Lake Coeur d'Alene so our crowd is strictly vacationers. Whether they are there for the lake or riding the bike trail. 

      I like the idea of the futon, I hadn't thought of that.
      0Reply
    5. Account Closed
      OP
      Investor · Scottsdale Austin Tuktoyaktuk · Member since 2021 · 4k+ posts · 4k+ votes
      3y
      Quote from @Lauren Kormylo:
      Quote from @Account Closed:

      From looking at the reviews of a couple of comps, it gives me the impression that groups are generally 6 to 8 people of "old friends" just getting together for reunions or maybe for other events. 


      @Lauren Kormylo: You make a good point that snowbirds seem to prefer condos or smaller homes, but I like your idea of adults traveling together. Have you seen much of that? What types of groups? It would seem to be a random and loose knit category. And a bit of a high price point but I suspect they would split the cost and compare it to hotels.

      It could be college friends coming together for a vacation, a group of family members coming for a wedding (not necessarily a bachelor or bachelorette party, but those too).  
      When my family meets for a vacation together, we go with our adult children and their kids, so we have a total of 6 adults and 3 kids. I think this extended family model is going to be the most common type of guests you’ll get. 
      Those are some good pointers, thanks.
      0Reply
    6. Jeremy HoldenBusiness Member
      Real Estate Agent · Scottsdale, AZ · Member since 2021 · 155 posts · 90 votes
      3y

      @Account Closed

      To get a good idea of your target audience, on Airbnb or Airdna, find your direct competitors, and read their reviews. After sifting through for an hour, you'll have a very good idea of whos looking at 5 beds in your area and what they're looking for. 

      1Reply
    7. Trent Reeve
      Atlanta · Member since 2022 · 706 posts · 634 votes
      3y
      Quote from @Account Closed:

      I'm furnishing a new STR in North Phoenix (next to Scottsdale) that is a 5 bed 3 bath, large kitchen and connected family room with pool and mountain views.

      We will probably have two king beds, two queen beds and a bunk bed/ office room.

      I'm trying to figure who my target audience is since there really are only 4 beds and the bunkbed. I know I can advertise two people per bed but that doesn't really tell the tale if it might be two familys for a reunion, business travel, golf buddies (it is near Scottsdale and all the golf courses), TPC, Superbowl travelers or snow birds (it's 70 degrees today). Baseball Spring Training, Barrett/Jackson and other events.

      Any thoughts are appreciated.


       1 thing i dont see, sq footage. not every 5 bedroom house is the same. if its a small house with 5 bed 3 bath, 2 families might feel very cramped.

      1Reply
    8. Account Closed
      OP
      Investor · Scottsdale Austin Tuktoyaktuk · Member since 2021 · 4k+ posts · 4k+ votes
      3y
      Quote from @Trent Reeve:
      Quote from @Account Closed:

      I'm furnishing a new STR in North Phoenix (next to Scottsdale) that is a 5 bed 3 bath, large kitchen and connected family room with pool and mountain views.

      We will probably have two king beds, two queen beds and a bunk bed/ office room.

      I'm trying to figure who my target audience is since there really are only 4 beds and the bunkbed. I know I can advertise two people per bed but that doesn't really tell the tale if it might be two familys for a reunion, business travel, golf buddies (it is near Scottsdale and all the golf courses), TPC, Superbowl travelers or snow birds (it's 70 degrees today). Baseball Spring Training, Barrett/Jackson and other events.

      Any thoughts are appreciated.


       1 thing i dont see, sq footage. not every 5 bedroom house is the same. if its a small house with 5 bed 3 bath, 2 families might feel very cramped.

      It's a two story 2,686 sq ft and pictures below. (Yes, we're updating everything and going upscale on furnishings.) But, that is why the original question arises, a lot of comps for STR locally are single family ranch with modest furnishings. I feel that it may be a slightly different audience, but maybe not.



      1Reply
    9. Sara Levy-Lambert
      USA · Member since 2022 · 879 posts · 109 votes
      3y
      1. Families: Your property's 5 bedrooms and 3 bathrooms could be particularly appealing to families with children, who may appreciate the extra space and privacy that your property offers.
      2. Groups of friends: Your vacation rental could be a great choice for groups of friends looking to travel together, whether for a reunion, a golfing trip, or just a getaway.
      3. Business travelers: Your property's convenient location near Scottsdale and all the golf courses could make it an appealing choice for business travelers attending conferences or meetings in the area.
      4. Snowbirds: Your property's location in North Phoenix could be attractive to travelers looking to escape colder climates and spend the winter in a warmer location.
      5. Sports fans: Your property's proximity to TPC and other sports events could make it a popular choice for sports fans looking to attend events in the area.
      2Reply
    10. Account Closed
      OP
      Investor · Scottsdale Austin Tuktoyaktuk · Member since 2021 · 4k+ posts · 4k+ votes
      3y
      Quote from @Sara Levy-Lambert:
      1. Families: Your property's 5 bedrooms and 3 bathrooms could be particularly appealing to families with children, who may appreciate the extra space and privacy that your property offers.
      2. Groups of friends: Your vacation rental could be a great choice for groups of friends looking to travel together, whether for a reunion, a golfing trip, or just a getaway.
      3. Business travelers: Your property's convenient location near Scottsdale and all the golf courses could make it an appealing choice for business travelers attending conferences or meetings in the area.
      4. Snowbirds: Your property's location in North Phoenix could be attractive to travelers looking to escape colder climates and spend the winter in a warmer location.
      5. Sports fans: Your property's proximity to TPC and other sports events could make it a popular choice for sports fans looking to attend events in the area.
      @Dennis Shirshikov: NIce analysis.
      You came up with a couple I hadn't considered.
      I plan to take an active role in propmoting the STR.

      So, what does Awning do?
      1Reply
    11. Sara Levy-Lambert
      USA · Member since 2022 · 879 posts · 109 votes
      3y

      Thanks for asking, Awning provides services and tools for real estate investors.

      Brokerage: Awning is a full-service brokerage for buyers

      Management: Awning offers Airbnb property management starting at 15% of revenue nationwide

      Furnishing and Design: Awning offers furnishing and design services to Airbnb hosts

      Property search with Investment Analysis: You can browse on market properties with complete LTR and STR investment analysis

      Airbnb estimator: You can input any address nationwide and get estimated income, see nearby competitors, and even see their occupancy and average rates.

      I'll refrain from posting any links, but if you google awning real estate investing, all of these services and tools are easy to access from the home page!

      1Reply
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