Is building a home in Brian Head for STR a good idea?

Is building a home in Brian Head for STR a good idea?

Member since 2022 · 16 posts · 1 vote

Years ago, I fell in love with the Brian Head Utah area as it's close to several national parks, skiing in the winter and lots to do in the summer. I tried to buy a place before the pandemic frenzy took off and was outbid on several properties. Instead, I settled on a property (raw land in a subdivision) on which I could build a home with the goal of renting it out and eventually retiring there (~15 years from now). However, the costs of building have also skyrocketed and with rates climbing I feel like I'm being squeezed out again. I've started the process of securing a conventional construction loan, have a builder lined up and am ready to go once the snow melts. I've researched the other STR's in the area using AirDNA and feel like it's a market that's growing but also seeing more competition coming into the area as a result. I've read through many starter blogs on BP, attended several webinars on this website, and tried to do my due diligence. I'd like to cover the mortgage and expenses of the property and use it a few times a year myself but am increasingly worried about the revenue being able to cover the costs due to rising rates and the large upfront investment of building the home. I have the equity in the property to cover the 20% needed for the loan and the DTI, but just barely.

Reading in the forums I don't see many investors following a similar path, typically instead purchasing an existing property.  Looking for some unbiased feedback on whether or not this approach is workable or too difficult for someone new to this whole process.  What advice would you share?

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Michael BaumPro Member
Olympia, WA · Member since 2016 · 8k+ posts · 7k+ votes
3y

Hey @Paul Sanders, so most of us buy an existing place and spruce it up. Building new is certainly a great way to go as you can design it for your needs, but I would be curious what the timeline to build is.

Some areas of the country have build times in the 18-24 month timeframe (Sedona and surrounding towns for example).

So existing homes in the area (not condos) are selling for a pretty penny. I looked at a 1/1.5 cabin listed at $699k. There is a pretty cool place listed for 1.2m that is $315 a sqft. There is a 4.9m place that is $900 a sqft.

What is the size you are considering building and the cost per square foot?

A quick look on VRBO has nightly rates all over the place, but a 3/3 is around $180 a night. You are also competing with the condos which can be had for much less. There is a 3/2 that sleeps 10 for $89 a night. Overall occupancy is around 60% for all units.

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  • Michael BaumPro Member
    Olympia, WA · Member since 2016 · 8k+ posts · 7k+ votes
    3y

    Hey @Paul Sanders, so most of us buy an existing place and spruce it up. Building new is certainly a great way to go as you can design it for your needs, but I would be curious what the timeline to build is.

    Some areas of the country have build times in the 18-24 month timeframe (Sedona and surrounding towns for example).

    So existing homes in the area (not condos) are selling for a pretty penny. I looked at a 1/1.5 cabin listed at $699k. There is a pretty cool place listed for 1.2m that is $315 a sqft. There is a 4.9m place that is $900 a sqft.

    What is the size you are considering building and the cost per square foot?

    A quick look on VRBO has nightly rates all over the place, but a 3/3 is around $180 a night. You are also competing with the condos which can be had for much less. There is a 3/2 that sleeps 10 for $89 a night. Overall occupancy is around 60% for all units.

  • Member since 2022 · 16 posts · 1 vote
    3y

    Thank you @Michael Baum for the reply.  

    Timeline is tricky in a mountain town like Brian Head.  There has been lots of snow there this winter (good for our drought).  Excavation on the site would ideally be in May / June and I hope to have everything completed in November to capture the bookings for ski season next winter.  Certainly that is an ideal timeframe and if delays occurred on the exterior structure, it would have to be finished the following summer.

    The home would be 6 bedrooms, 4 baths, almost 3,000 sq ft.  I think the build cost would be in the neighborhood of $250 / sqft.  

  • Michael BaumPro Member
    Olympia, WA · Member since 2016 · 8k+ posts · 7k+ votes
    3y

    Hey @Paul Sanders, so $250/sqft is pretty great pricing depending on finishes. Seeing as you are building a large place, it would make sense to go with a higher level of finish rather than middle of the road. That is my opinion and it is based on what the nightly rates are of the larger places in the area.

    Secondly, if you are doing site prep in May, I seriously doubt you would be finished by Nov. Now I don't know much about the area, but I do know rural, mountain building to some degree. I have watched a pretty nice alpine style lake house get built on Lake Coeur d'Alene. It is a bit bigger, I would guess 4k sqft, and it is just about 18 months in to completion.

    Now there are some other challenges to building on a lake vs a lot, but I would guess you would miss the 2023/2024 ski season. It could be ready for summer 2024. I would plan for that possibility.

    One thing I might do if I was building, I would make each bedroom a master suite. Every bedroom gets it's own bathroom. I think that would drive a higher nightly rate.

  • Ryan MoyerBusiness Member
    Property Manager · Orlando Kissimmee Davenport Salt Lake City, Park City · Member since 2019 · 991 posts · 1k+ votes
    3y

    Me and my family love skiing at Brian Head.  But I should note much of the reason we ski there is because it's less crowded and because there is a plethora of cheap lodging always available.  And that is during ski season, which I assume is the high season where most of the money is made.  It might be less seasonal than I think with the monument up there and everything, but I'd have to imagine at the very least spring is a muddy slopfest where the place is empty.

    Cosmic Vacations4.9174 Reviews
  • Member since 2022 · 16 posts · 1 vote
    3y

    Yes, late April and May are considered "mud" season up there and folks turn their attention to summer sports at that point.  @Ryan Moyer, do you generally stay there with just your immediate family? I ask because I think some families look to rent a house vs a condo to stay together and split costs. I also find the HOA dues to be considerable in owning / renting the condos and always going up, where building a house, I won't have to deal with that. Maybe I'm putting too much weight on that?

  • Ryan MoyerBusiness Member
    Property Manager · Orlando Kissimmee Davenport Salt Lake City, Park City · Member since 2019 · 991 posts · 1k+ votes
    3y
    Quote from @Paul Sanders:

    Yes, late April and May are considered "mud" season up there and folks turn their attention to summer sports at that point.  @Ryan Moyer, do you generally stay there with just your immediate family? I ask because I think some families look to rent a house vs a condo to stay together and split costs. I also find the HOA dues to be considerable in owning / renting the condos and always going up, where building a house, I won't have to deal with that. Maybe I'm putting too much weight on that?


     Yes it's just the 4 of us, so I don't really know much at all about the feasibility of a large 6 bedroom place, even as a guest.

    Cosmic Vacations4.9174 Reviews
  • Investor · Member since 2022 · 1k+ posts · 754 votes
    3y

    Typically existing structures are always quicker obviously and cheaper. You can buy a value add property. 

    Also, check regulations. You said subdivision? 

  • Member since 2022 · 16 posts · 1 vote
    3y
    Quote from @Brooklyn McCarty:

    Typically existing structures are always quicker obviously and cheaper. You can buy a value add property. 

    Also, check regulations. You said subdivision? 

     Thanks @Brooklyn McCarty, I've confirmed that the HOA and town regulations support SRT currently and have heard no news otherwise. There are a couple homes in the area already set up as SRT. In fact, according to AirDNA, the best performing rental in the area is a 7 bdrm / 6 bath home nearby this property. The only existing properties in the area are selling for 20% more than I can build for.

  • Developer · Bend · Member since 2023 · 64 posts · 12 votes
    3y
    Quote from @Michael Baum:

    Hey @Paul Sanders, so $250/sqft is pretty great pricing depending on finishes. Seeing as you are building a large place, it would make sense to go with a higher level of finish rather than middle of the road. That is my opinion and it is based on what the nightly rates are of the larger places in the area.

    Secondly, if you are doing site prep in May, I seriously doubt you would be finished by Nov. Now I don't know much about the area, but I do know rural, mountain building to some degree. I have watched a pretty nice alpine style lake house get built on Lake Coeur d'Alene. It is a bit bigger, I would guess 4k sqft, and it is just about 18 months in to completion.

    Now there are some other challenges to building on a lake vs a lot, but I would guess you would miss the 2023/2024 ski season. It could be ready for summer 2024. I would plan for that possibility.

    One thing I might do if I was building, I would make each bedroom a master suite. Every bedroom gets it's own bathroom. I think that would drive a higher nightly rate.

    How is the Lake Coeur d'Alene area these days? I've always loved that area, but summer seems too short! That seems like a challenge for an investor as well. 

  • Michael BaumPro Member
    Olympia, WA · Member since 2016 · 8k+ posts · 7k+ votes
    3y
    Quote from @Daniel Netzer:
    Quote from @Michael Baum:

    Hey @Paul Sanders, so $250/sqft is pretty great pricing depending on finishes. Seeing as you are building a large place, it would make sense to go with a higher level of finish rather than middle of the road. That is my opinion and it is based on what the nightly rates are of the larger places in the area.

    Secondly, if you are doing site prep in May, I seriously doubt you would be finished by Nov. Now I don't know much about the area, but I do know rural, mountain building to some degree. I have watched a pretty nice alpine style lake house get built on Lake Coeur d'Alene. It is a bit bigger, I would guess 4k sqft, and it is just about 18 months in to completion.

    Now there are some other challenges to building on a lake vs a lot, but I would guess you would miss the 2023/2024 ski season. It could be ready for summer 2024. I would plan for that possibility.

    One thing I might do if I was building, I would make each bedroom a master suite. Every bedroom gets it's own bathroom. I think that would drive a higher nightly rate.

    How is the Lake Coeur d'Alene area these days? I've always loved that area, but summer seems too short! That seems like a challenge for an investor as well. 

    I don't think it is a challenge. You need to plan based on the limited season. We are pretty active from May to Sept. We get some bookings for Thanksgiving and Christmas-New Years.

    If you were going to buy a lake front property now, no way it will cashflow.
  • Developer · Bend · Member since 2023 · 64 posts · 12 votes
    3y
    Quote from @Michael Baum:
    Quote from @Daniel Netzer:
    Quote from @Michael Baum:

    Hey @Paul Sanders, so $250/sqft is pretty great pricing depending on finishes. Seeing as you are building a large place, it would make sense to go with a higher level of finish rather than middle of the road. That is my opinion and it is based on what the nightly rates are of the larger places in the area.

    Secondly, if you are doing site prep in May, I seriously doubt you would be finished by Nov. Now I don't know much about the area, but I do know rural, mountain building to some degree. I have watched a pretty nice alpine style lake house get built on Lake Coeur d'Alene. It is a bit bigger, I would guess 4k sqft, and it is just about 18 months in to completion.

    Now there are some other challenges to building on a lake vs a lot, but I would guess you would miss the 2023/2024 ski season. It could be ready for summer 2024. I would plan for that possibility.

    One thing I might do if I was building, I would make each bedroom a master suite. Every bedroom gets it's own bathroom. I think that would drive a higher nightly rate.

    How is the Lake Coeur d'Alene area these days? I've always loved that area, but summer seems too short! That seems like a challenge for an investor as well. 

    I don't think it is a challenge. You need to plan based on the limited season. We are pretty active from May to Sept. We get some bookings for Thanksgiving and Christmas-New Years.

    If you were going to buy a lake front property now, no way it will cashflow.

     Premium spots usually don't! At least initially. Thank you. 

  • Developer · Bend · Member since 2023 · 64 posts · 12 votes
    3y
    Quote from @Brooklyn McCarty:

    Typically existing structures are always quicker obviously and cheaper. You can buy a value add property. 

    Also, check regulations. You said subdivision? 


     Depends on the market. Cheaper to build in the more premium markets due to the low supply. 

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