Digital Marketing Help For Short Term Rental Property

Destin, Florida
Short-Term & Vacation Rental Discussions
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Digital Marketing Help For Short Term Rental Property

David Kassen
Member since 2023 · 1 post · 2 votes

Hello fellow rental owners.  I have a house in the 30A panhandle area in Florida.  I am looking for a company or person to help me generate leads/bookings for the propertry through digital marketing (SEO, paid search, etc).  Does any one have a good recommendation on a resource to helpme with this?  I use a property management company and have a VRBO, Airbnb, booking.com site.  But i think my property gets lost in the shuffle.  Looking for some help to stand out.  

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  • John Landskroener
    Orlando · Member since 2023 · 61 posts · 13 votes
    2y

    I would join all of the Facebook groups to start with and post your property there. They have state ones, they have area ones, beach ones, etc.

    0Reply
  • Monique P.
    Member since 2023 · 88 posts · 62 votes
    2y

    Hi David,

    Someone had recommended https://airbnbseo.com/shop/ to me. I gave it a try. I got 3 bookings, 2 inquiries that didn't turn into bookings and one booking that cancelled within 10 minutes of booking.

    It's hard to know for sure if it was from this boost since i don't have a website of my own. All i know is that it was difficult filling in certain dates and they all booked up during this period of time that the boost occurred.

    I did get a lot of traffic since they send you a link with your metrics to watch the data each day. I will most likely do it again when i need to fill some periods of time that take longer to book on their own.

    Good luck!

    0Reply
  • Michael BaumPro Member
    Olympia, WA · Member since 2016 · 8k+ posts · 7k+ votes
    2y

    Hey @David Kassen. SEO is such a complicated thing these days that you are looking at spending a lot of dough to get a company involved who can actually help.

    There is so much that goes into it that is could cost you thousands of $$$ with a big maybe attached.

    First you need to see what your PM is doing for you. Are they updating the ads on the OTA's? How is your place designed? Generic tan, grey, white? Lots of pops of color? Plenty of amenities?

    There are a number of ways to make your ad better.

    0Reply
  • Sarah KensingerPro Member
    Real Estate Consultant · OH · Member since 2023 · 2k+ posts · 1k+ votes
    2y

    Your PM should be doing marketing, unless you contracted them for only cleaning and maintenance services. I would be making some phone calls to them and see why they aren't doing marketing. 

    Market My STR is a great option, but I believe they would be hard to use unless your self-managing. 

    [email protected]330-557-3021
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  • Culin Tate
    Rental Property Investor · Maryland / Virginia / Caribbean · Member since 2018 · 53 posts · 43 votes
    2y

    Do you have professional HDR photos for your listing?

    Your photos are the only visual a future potential guest gets to make their decision between your listing and a sea of others.  Airbnb has also just released an AI photo organization tool.

    0Reply
  • Andrew SteffensBusiness Member
    Tampa, FL · Member since 2022 · 3k+ posts · 3k+ votes
    2y

    This should be the function of your manager.  For our clients we are 0n 15 or so booking channels including Marriot Homes & Villas, Abnb/VRBO, Booking.com, Google Vacation Rentals, JetBlue Airlines, Allegiant Airlines, and more.  We also spend money on things like Stayfi and market to our existing customer base.  I would start there with them!

    [email protected]813-563-0877
    Vacation Rentals of Florida53 Reviews
    WebsiteView Page
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  • Dustin SandersBusiness Member
    Realtor · Pensacola, FL · Member since 2019 · 89 posts · 29 votes
    2y

    Hey @David Kassen, Dustin here over in Pensacola. I typically just use the main booking platforms as well for my short-term rentals though creating your own social media accounts and consistently posting photos, guest reviews, top reasons for guests to visit 30A, etc are surprisingly helpful. We tried it with a couple of our short-term rentals and really helped during the off-season with snowbirds.


    Hopefully this helps!

    [email protected]850-529-3683
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