Buying a STR in CHS

[Cody Lewis]

My wife and I are under contract for a STR in downtown Charleston, SC. The value add will be in the operations as the current owner(s) haven't kept their fingers on the pulse to run it at it's peak. Looking through the numbers and data, the "missing piece" seems to be migrating to more direct bookings and weekday rentals. Also, the check-in process if very manual, requiring someone to handover fobs to unlock the door.

We are looking to partner with local event planners and corporate travel bookers to help fill weekday gaps and potential book the entire property (3/3 on each of the three floors). We are also looking at smart locks to integrate into Jurny PMS. 

Does anyone else have suggestions for increasing weekday rentals? Migrating to more direct bookings? Smart lock suggestions?